The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

PROMOTION

Overcome membership attrition with this surprising new industry trend: the modern training gym

The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
– JC Vacassin, founder of IFBA and W10

Boutique classes, fusion fitness, HIIT, cardio, strength, group exercise; all trends which have contributed to the changing landscape of fitness. But there’s one concept which stands out from this flush of newcomers – a model that’s currently revolutionising how both the gym owner and the client ‘do’ fitness – the modern training gym.

Capable of catalysing real change in the fitness and wellbeing of our communities, the modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart.

Oversized rooms of useless equipment are being replaced by space. Young and unmotivated staff are being replaced with experienced coaching teams.The pay-and-stay-away approach is being replaced by community driven models. Rules and regulations are being replaced by customer-centric and service-driven ideals.

The result: people are enjoying rather than enduring their weekly gym visits, which means they are attending more consistently and achieving the results they set out for.

Making a success of the modern training gym model requires dedication to a consistently outstanding customer experience. It’s more than just the science of ‘correct’ coaching; it’s the art of session flow, the attitude and buy-in of the staff, the strength of the business brand, and, above all, the loyalty and commitment of the membership community. This relentless focus on the needs of the client and the longevity of their experience means that clients are sticking around for the long haul – and referring their friends and family to join them on the ride.

Retention is the holy grail of the fitness industry. Without it, the outdated high-churn model will bring gym owners to their knees in a newly demanding and competitive climate. Driving retention isn’t rocket science, but it does require consistency, commitment, and integrity.

Can your club deliver?

Sign up for FREE ezines & magazines
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Latest News
One of the factors that has made the coronavirus outbreak so severe across the globe ...
Latest News
Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety ...
Latest News
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently ...
Latest News
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers ...
Latest News
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge ...
Latest News
The US government has passed a motion that will see gig workers, independent contractors and ...
Latest News
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according ...
Latest News
Joe Wicks, the personal trainer who has become a global star thanks to his daily ...
Features
Changing rooms
Great changing rooms are one of the main reasons people join a gym. Get inspired by HCM’s roundup of the latest high-end installations
Features
New Opening
Dubbed Ireland’s priciest health club, the new Eden One in Dublin fuses fitness and wellness with a boutique vibe. MD Charlie Bourne explains the vision
Features
Body scanning
Body scanning has become a major fitness trend, offering both operators and members alike insight into their body composition, muscle mass and fat percentage. Operators offering body scanning share their experiences
Features
Promotional feature
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Features
Research
A new study by Decathlon looks at the most popular types of physical activity by region and time of year, revealing some interesting insights into the health and fitness industry
Features
HCM research
Researchers say obesity ‘should be considered as premature ageing’, with some negative effects on the immune system being permanent and not reversible by weight loss
Features
feature
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
Features
People
HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
People
It’s no mistake that many successful boutiques have a baller brand strategist sitting at their core
People
I don’t see any reason why we couldn’t double the size of our European portfolio of david lloyd clubs over the next four years
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
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Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
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The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Skincare
Sothys: Skincare
Exercise equipment
Power Plate: Exercise equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness software
Go Do.Fitness: Fitness software
Management software
Fisikal: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

PROMOTION

Overcome membership attrition with this surprising new industry trend: the modern training gym

The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
– JC Vacassin, founder of IFBA and W10

Boutique classes, fusion fitness, HIIT, cardio, strength, group exercise; all trends which have contributed to the changing landscape of fitness. But there’s one concept which stands out from this flush of newcomers – a model that’s currently revolutionising how both the gym owner and the client ‘do’ fitness – the modern training gym.

Capable of catalysing real change in the fitness and wellbeing of our communities, the modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart.

Oversized rooms of useless equipment are being replaced by space. Young and unmotivated staff are being replaced with experienced coaching teams.The pay-and-stay-away approach is being replaced by community driven models. Rules and regulations are being replaced by customer-centric and service-driven ideals.

The result: people are enjoying rather than enduring their weekly gym visits, which means they are attending more consistently and achieving the results they set out for.

Making a success of the modern training gym model requires dedication to a consistently outstanding customer experience. It’s more than just the science of ‘correct’ coaching; it’s the art of session flow, the attitude and buy-in of the staff, the strength of the business brand, and, above all, the loyalty and commitment of the membership community. This relentless focus on the needs of the client and the longevity of their experience means that clients are sticking around for the long haul – and referring their friends and family to join them on the ride.

Retention is the holy grail of the fitness industry. Without it, the outdated high-churn model will bring gym owners to their knees in a newly demanding and competitive climate. Driving retention isn’t rocket science, but it does require consistency, commitment, and integrity.

Can your club deliver?

Sign up for FREE ezines & magazines
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
One of the factors that has made the coronavirus outbreak so severe across the globe
Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge
The US government has passed a motion that will see gig workers, independent contractors and
MyZone
MyZone
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according
Joe Wicks, the personal trainer who has become a global star thanks to his daily
Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's
Humphrey Cobbold, CEO of Pure Gym, appeared on BBC Question Time last night (26 March
Focus Training
Focus Training
Pre-sale tickets are now available for the UK’s only event created exclusively for personal trainers,
A new national campaign has been launched to encourage people to stay physically active at
ClassPass will begin offering its partners the opportunity to live-stream classes through its app and
Gym operators are pivoting to digital in a stampede to engage with members during the
SIBEC
SIBEC
1 - 15 of 11,341
Features
Changing rooms
Great changing rooms are one of the main reasons people join a gym. Get inspired by HCM’s roundup of the latest high-end installations
Features
New Opening
Dubbed Ireland’s priciest health club, the new Eden One in Dublin fuses fitness and wellness with a boutique vibe. MD Charlie Bourne explains the vision
Features
Body scanning
Body scanning has become a major fitness trend, offering both operators and members alike insight into their body composition, muscle mass and fat percentage. Operators offering body scanning share their experiences
Features
Promotional feature
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Features
Research
A new study by Decathlon looks at the most popular types of physical activity by region and time of year, revealing some interesting insights into the health and fitness industry
Features
HCM research
Researchers say obesity ‘should be considered as premature ageing’, with some negative effects on the immune system being permanent and not reversible by weight loss
Features
feature
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
Features
People
HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
People
It’s no mistake that many successful boutiques have a baller brand strategist sitting at their core
People
I don’t see any reason why we couldn’t double the size of our European portfolio of david lloyd clubs over the next four years
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
HCM people

Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
People
HCM people

Stephen Aucott & Matt Brown

Odyssey Health Club and Spa
We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
People
interview

Tom Moos

Founder, Saints & Stars
We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
People
interview

Glen Hall

MD, Parkwood Leisure
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Skincare
Sothys: Skincare
Exercise equipment
Power Plate: Exercise equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness software
Go Do.Fitness: Fitness software
Management software
Fisikal: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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