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Technogym
Technogym
Technogym
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

PROMOTION

Overcome membership attrition with this surprising new industry trend: the modern training gym

The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
– JC Vacassin, founder of IFBA and W10

Boutique classes, fusion fitness, HIIT, cardio, strength, group exercise; all trends which have contributed to the changing landscape of fitness. But there’s one concept which stands out from this flush of newcomers – a model that’s currently revolutionising how both the gym owner and the client ‘do’ fitness – the modern training gym.

Capable of catalysing real change in the fitness and wellbeing of our communities, the modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart.

Oversized rooms of useless equipment are being replaced by space. Young and unmotivated staff are being replaced with experienced coaching teams.The pay-and-stay-away approach is being replaced by community driven models. Rules and regulations are being replaced by customer-centric and service-driven ideals.

The result: people are enjoying rather than enduring their weekly gym visits, which means they are attending more consistently and achieving the results they set out for.

Making a success of the modern training gym model requires dedication to a consistently outstanding customer experience. It’s more than just the science of ‘correct’ coaching; it’s the art of session flow, the attitude and buy-in of the staff, the strength of the business brand, and, above all, the loyalty and commitment of the membership community. This relentless focus on the needs of the client and the longevity of their experience means that clients are sticking around for the long haul – and referring their friends and family to join them on the ride.

Retention is the holy grail of the fitness industry. Without it, the outdated high-churn model will bring gym owners to their knees in a newly demanding and competitive climate. Driving retention isn’t rocket science, but it does require consistency, commitment, and integrity.

Can your club deliver?

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Boutique classes, fusion fitness, HIIT, cardio, strength, group exercise; all trends which have contributed to the changing landscape of fitness. But there’s one concept which stands out from this flush of newcomers – a model that’s currently revolutionising how both the gym owner and the client ‘do’ fitness – the modern training gym.
PTS,HAF,FIT,IND,PHR
imagesX/THUMB344909_785665_90907.jpg
Latest News
Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of ...
Latest News
PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO ...
Latest News
Following its announcement that grassroots sport could restart on 11 July and that gyms and ...
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
People
Operators should start with the home fitness journey, working out how to gain a competitive advantage here, before working out how to dovetail physical visits into this
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
People
We offer career progression and decent pay and retain 85–90% of staff each year
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Management software
Fisikal: Management software
Lockers/interior design
Fitlockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

PROMOTION

Overcome membership attrition with this surprising new industry trend: the modern training gym

The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
– JC Vacassin, founder of IFBA and W10

Boutique classes, fusion fitness, HIIT, cardio, strength, group exercise; all trends which have contributed to the changing landscape of fitness. But there’s one concept which stands out from this flush of newcomers – a model that’s currently revolutionising how both the gym owner and the client ‘do’ fitness – the modern training gym.

Capable of catalysing real change in the fitness and wellbeing of our communities, the modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart.

Oversized rooms of useless equipment are being replaced by space. Young and unmotivated staff are being replaced with experienced coaching teams.The pay-and-stay-away approach is being replaced by community driven models. Rules and regulations are being replaced by customer-centric and service-driven ideals.

The result: people are enjoying rather than enduring their weekly gym visits, which means they are attending more consistently and achieving the results they set out for.

Making a success of the modern training gym model requires dedication to a consistently outstanding customer experience. It’s more than just the science of ‘correct’ coaching; it’s the art of session flow, the attitude and buy-in of the staff, the strength of the business brand, and, above all, the loyalty and commitment of the membership community. This relentless focus on the needs of the client and the longevity of their experience means that clients are sticking around for the long haul – and referring their friends and family to join them on the ride.

Retention is the holy grail of the fitness industry. Without it, the outdated high-churn model will bring gym owners to their knees in a newly demanding and competitive climate. Driving retention isn’t rocket science, but it does require consistency, commitment, and integrity.

Can your club deliver?

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Boutique classes, fusion fitness, HIIT, cardio, strength, group exercise; all trends which have contributed to the changing landscape of fitness. But there’s one concept which stands out from this flush of newcomers – a model that’s currently revolutionising how both the gym owner and the client ‘do’ fitness – the modern training gym.
PTS,HAF,FIT,IND,PHR
imagesX/THUMB344909_785665_90907.jpg
Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of
PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO
Following its announcement that grassroots sport could restart on 11 July and that gyms and
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run
The UK's fitness industry can finally get back to business on Saturday 25 July, following
HCM understands a decision on reopening dates for gyms and also for spas will be
SIBEC
SIBEC
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any
Exercising increases levels of a protein hormone secreted by the bones which has a powerful
A free-to-access training platform has launched to help the sport and fitness workforce confidently return
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand
Boutique gym operator, Gymbox, faced threats of legal action over its bid to reopen on
Zynk Design Consultants
Zynk Design Consultants
As countries around the world gear up to relax their lockdown rules, there remains a
Technogym has announced the launch of live streaming and on-demand classes. The new content will
A number of gym operators are concerned that local lockdowns could come into effect in
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a
ukactive
ukactive
1 - 15 of 11,512
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Consumer culture
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
People
Operators should start with the home fitness journey, working out how to gain a competitive advantage here, before working out how to dovetail physical visits into this
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
People
We offer career progression and decent pay and retain 85–90% of staff each year
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
We see ourselves as a truly European player. We’re analysing France, Germany, Italy and the UK for development
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Management software
Fisikal: Management software
Lockers/interior design
Fitlockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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