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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Bear Grylls' BMF mobilises army of volunteers. Also launches BMF at Home

We knew we were in a position to help with a fleet of vans and passionate franchisees across the UK
– Jan Spaticchia

Be Military Fit with Bear Grylls (BMF) will activate its network of ex-armed forces personnel and mobilise it in the fight against the COVID-19 (Coronavirus) outbreak.

The outdoor fitness operator's move is a response to the government‘s call to find 250,000 volunteers to help the under-pressure NHS.

“When we saw the call for action, we knew we were in a position to help, with a fleet of vans across the UK and passionate franchisees, staff and members willing to step up," said Jan Spaticchia, vice-chair of BMF.

"This response was driven by the franchisees themselves and we're committed to contributing to the government effort to deliver essential medicine and supplies to the most vulnerable and isolated in our communities."

According to Chris St George, chair of NM Capital, the private equity firm behind BMF, the company is particularly well placed to help in major cities, including London.

“Our 2,000-strong veteran member network has military experience and is well versed in planning, organising and delivering in a crisis," St George said.

"We also know that BMF members across the country will do wherever they can contribute to the effort."

One of the ex-military BMF franchisees answering the call to volunteer is Rob Francis.

“As soon as I read how much the NHS and other services are struggling; I knew I needed to step up and support," Francis said.

"Many of the owners and instructors in BMF are like me – ex-armed forces – and we have a deep sense of duty in our DNA.

"As an ex-para myself, I have been in the front line and right now the UK’s front line is in our hospitals. It only seems right that fit and healthy people like me should get stuck in and help with whatever assets we have.”

The volunteer mobilisation follows BMF investing heavily in a 'BMF at Home' platform, which offers a programme of live-streamed workouts to keep its membership active and safe during the lockdown.

The franchised-based BMF normally has 65 parks operating across the UK – and it has planned a rapid rollout in the UK and internationally, due to the increased interest in outdoor workouts.

In 2018, the company rebranded its business and changed its name from British Military Fitness, after partnering with celebrity TV survivalist Bear Grylls.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Be Military Fit with Bear Grylls (BMF) will activate its network of ex-armed forces personnel and mobilise it in the fight against the COVID-19 (Coronavirus) outbreak.
SAR,PAC,HAF,FIT,IND,PTS,SAM,PHR,PUB
2020/THUMB345125_267106_478473.jpg
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News

Bear Grylls' BMF mobilises army of volunteers. Also launches BMF at Home

We knew we were in a position to help with a fleet of vans and passionate franchisees across the UK
– Jan Spaticchia

Be Military Fit with Bear Grylls (BMF) will activate its network of ex-armed forces personnel and mobilise it in the fight against the COVID-19 (Coronavirus) outbreak.

The outdoor fitness operator's move is a response to the government‘s call to find 250,000 volunteers to help the under-pressure NHS.

“When we saw the call for action, we knew we were in a position to help, with a fleet of vans across the UK and passionate franchisees, staff and members willing to step up," said Jan Spaticchia, vice-chair of BMF.

"This response was driven by the franchisees themselves and we're committed to contributing to the government effort to deliver essential medicine and supplies to the most vulnerable and isolated in our communities."

According to Chris St George, chair of NM Capital, the private equity firm behind BMF, the company is particularly well placed to help in major cities, including London.

“Our 2,000-strong veteran member network has military experience and is well versed in planning, organising and delivering in a crisis," St George said.

"We also know that BMF members across the country will do wherever they can contribute to the effort."

One of the ex-military BMF franchisees answering the call to volunteer is Rob Francis.

“As soon as I read how much the NHS and other services are struggling; I knew I needed to step up and support," Francis said.

"Many of the owners and instructors in BMF are like me – ex-armed forces – and we have a deep sense of duty in our DNA.

"As an ex-para myself, I have been in the front line and right now the UK’s front line is in our hospitals. It only seems right that fit and healthy people like me should get stuck in and help with whatever assets we have.”

The volunteer mobilisation follows BMF investing heavily in a 'BMF at Home' platform, which offers a programme of live-streamed workouts to keep its membership active and safe during the lockdown.

The franchised-based BMF normally has 65 parks operating across the UK – and it has planned a rapid rollout in the UK and internationally, due to the increased interest in outdoor workouts.

In 2018, the company rebranded its business and changed its name from British Military Fitness, after partnering with celebrity TV survivalist Bear Grylls.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Be Military Fit with Bear Grylls (BMF) will activate its network of ex-armed forces personnel and mobilise it in the fight against the COVID-19 (Coronavirus) outbreak.
SAR,PAC,HAF,FIT,IND,PTS,SAM,PHR,PUB
2020/THUMB345125_267106_478473.jpg

News

Hundreds of thousands of small companies in the UK – including those operating in fitness
Boutique gym attendance and class bookings in some world regions have bounced back to around
The government has further extended protection from rent enforcement activity until the end of the
Town Sports International – which operates a raft of brands, including the New York Sports
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers
Les Mills has launched a trio of digital solutions to help fitness operators shift towards
fibodo Limited
fibodo Limited
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
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Lockdown was tough, but reopening has brought a new raft of challenges and opportunities, as gyms fight to be seen as powerful delivery partners in the fight against COVID-19, while also being safe for consumers
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promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: BLK BOX
The BLK BOX product range is built for athletes by athletes, includes modular storage systems, ...
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
fibodo Limited: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
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Harlands Group: Direct debit solutions
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
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Waltham Abbey, Essex
Lee Valley Regional Park Authority
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Diary dates
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Messe Stuttgart, Germany
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