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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Orangetheory steps up UK expansion – announces 40 new sites

US-based health club operator Orangetheory Fitness is looking to strengthen its foothold in the UK market after signing a deal which will see 40 new studios open by 2028.

The company has signed a master franchise deal for the North and Midlands, covering an area from Buckinghamshire to Northumberland.

The studios will be operated by Wellcomm Health and Fitness, a company set up for the venture by a group of entrepreneurs led by chair Mike Dixon and CEO Alistair Firth. They are joined by two non-executive partners, Debra Martin and Colin Wright.

Firth said talks are at an advanced stage for the three first sites and the group aims to have at least two open during 2018.

“We’ll confirm the first site within the next month or so,” he said.

“Our strategy is to open in clusters, so wherever our first couple of sites are, we'll be looking to build additional sites within a 15-20 mile radius.

“The intention is to build brand presence in the markets we enter and then build from there – rather than have the first three sites in, say, Liverpool, Newcastle and Birmingham.”

It is the second master franchise deal Orangetheory has signed in the UK.

In April 2017, the company entered the United Kingdom market by announcing it would open 70 studios over the next decade in the south of England, including London.

There are currently four Orangetheory studios in the UK – three in London and one in Winchester, Hampshire.

Described as one of the world’s fastest-growing franchise businesses, Orangetheory launched its first studio in Fort Lauderdale, Florida, in 2010.

Since then it has rapidly expanded to nearly 857 studios in 47 US states and 17 countries – with another 500 studios in the development pipeline. The franchise expects to reach 1,150 open studios in 2018.

Orangetheory is based on a 60-minute, five-zone, heart-rate monitored, interval training concept.

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US-based health club operator Orangetheory Fitness is looking to strengthen its foothold in the UK market after signing a deal which will see 40 new studios open by 2028.
HAF,FIT,IND,PTS,PHR
THUMB25061_990692.jpg
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News

Orangetheory steps up UK expansion – announces 40 new sites

US-based health club operator Orangetheory Fitness is looking to strengthen its foothold in the UK market after signing a deal which will see 40 new studios open by 2028.

The company has signed a master franchise deal for the North and Midlands, covering an area from Buckinghamshire to Northumberland.

The studios will be operated by Wellcomm Health and Fitness, a company set up for the venture by a group of entrepreneurs led by chair Mike Dixon and CEO Alistair Firth. They are joined by two non-executive partners, Debra Martin and Colin Wright.

Firth said talks are at an advanced stage for the three first sites and the group aims to have at least two open during 2018.

“We’ll confirm the first site within the next month or so,” he said.

“Our strategy is to open in clusters, so wherever our first couple of sites are, we'll be looking to build additional sites within a 15-20 mile radius.

“The intention is to build brand presence in the markets we enter and then build from there – rather than have the first three sites in, say, Liverpool, Newcastle and Birmingham.”

It is the second master franchise deal Orangetheory has signed in the UK.

In April 2017, the company entered the United Kingdom market by announcing it would open 70 studios over the next decade in the south of England, including London.

There are currently four Orangetheory studios in the UK – three in London and one in Winchester, Hampshire.

Described as one of the world’s fastest-growing franchise businesses, Orangetheory launched its first studio in Fort Lauderdale, Florida, in 2010.

Since then it has rapidly expanded to nearly 857 studios in 47 US states and 17 countries – with another 500 studios in the development pipeline. The franchise expects to reach 1,150 open studios in 2018.

Orangetheory is based on a 60-minute, five-zone, heart-rate monitored, interval training concept.

Sign up for FREE ezines & magazines
US-based health club operator Orangetheory Fitness is looking to strengthen its foothold in the UK market after signing a deal which will see 40 new studios open by 2028.
HAF,FIT,IND,PTS,PHR
THUMB25061_990692.jpg

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1 - 15 of 11,071
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Why does indoor cycling attract so many loyal followers? Abi Harris ask industry innovators how much is down to the instructor and what part the kit has to play
Features
Promotional feature
Now in its eighth year, Myzone has established itself as a key player in the fitness industry. We chat to Myzone's global marketing director, Gemma Bonnett-Kolakowska, about how the brand continues to develop and evolve
Features
Promotional feature
Premier Global NASM has introduced a Nutrition Certification course to help fitness professionals give their clients the tools to achieve long-lasting, healthy behaviours
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Flooring
Thanks to the rise in popularity of functional zones, there’s been an increased call for turf. We take a look at some of the turf products being installed
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As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age
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Featured supplier: Dyaco grows UK business with new headquarters and key appointment
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company.
Featured supplier news
Featured supplier: FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Member access schemes
Move GB: Member access schemes
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Stages Cycling: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Management software
Fisikal: Management software
Audio visual
Hutchison Technologies: Audio visual
Governing body
EMD UK: Governing body
Professional services
Deloitte UK: Professional services
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
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