Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Newly rebranded Hussle partners with mobile provider Three

The fitness industry has struggled to secure truly national consumer marketing partnerships
– Lawrence King

Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.

Hussle has signed a partnership deal with telecommunications and internet services provider Three, which will see Hussle offer more than 2 million Three customers with flexible access to gyms and health clubs.

In return, Hussle will benefit from Three UK marketing the campaign to their users this summer, providing the fitness company with access to a new customer base.

The campaign will be co-funded and promoted by Hussle and Three.

According to Lawrence King, the deal with Three is the first of a series of high profile, national consumer brand partnerships designed to reach new customer groups.

"The fitness industry historically, has struggled to secure truly national consumer marketing partnerships as the geographic coverage of any single operator has been too narrow for potential commercial partners," King said.

"With a gym in 96 per cent of UK postcode regions, Hussle is ideally placed to support the coverage requirements of companies like Three UK and create new marketing opportunities for the fitness industry to reach genuinely new people."

Nicola Bhojani, head of media planning at Three UK, added: "Three are excited to be partnering with Hussle; their great coverage and variety of venues is ideal for our customer base who are looking to discover new local experiences."

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Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB341842_551727_842969.jpg
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Features
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feature
Abbeycroft Leisure - Inspiring better health and wellbeing for Suffolk communities
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Research
New research from Mintel reveals private health and fitness clubs had a record breaking year in 2019. Mintel’s Lauren Ryan gives us the highlights
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HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
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Myzone
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members
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HCM research
You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby
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Design
Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
Features
People
I didn’t dream how big this is going to get. I never imagined it would go to the dimension it is now. But it’s there, so we’re going with it
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
People
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Stephen Aucott & Matt Brown

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We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
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Click on a catalogue to view it online
Directory
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Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
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23-25 Mar 2020
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30-31 Oct 2020
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Athena, Leicester, United Kingdom
Diary dates

News

Newly rebranded Hussle partners with mobile provider Three

The fitness industry has struggled to secure truly national consumer marketing partnerships
– Lawrence King

Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.

Hussle has signed a partnership deal with telecommunications and internet services provider Three, which will see Hussle offer more than 2 million Three customers with flexible access to gyms and health clubs.

In return, Hussle will benefit from Three UK marketing the campaign to their users this summer, providing the fitness company with access to a new customer base.

The campaign will be co-funded and promoted by Hussle and Three.

According to Lawrence King, the deal with Three is the first of a series of high profile, national consumer brand partnerships designed to reach new customer groups.

"The fitness industry historically, has struggled to secure truly national consumer marketing partnerships as the geographic coverage of any single operator has been too narrow for potential commercial partners," King said.

"With a gym in 96 per cent of UK postcode regions, Hussle is ideally placed to support the coverage requirements of companies like Three UK and create new marketing opportunities for the fitness industry to reach genuinely new people."

Nicola Bhojani, head of media planning at Three UK, added: "Three are excited to be partnering with Hussle; their great coverage and variety of venues is ideal for our customer base who are looking to discover new local experiences."

Sign up for FREE ezines & magazines
Fitness marketplace Hussle has revealed its first major deal since it changed its name and brand identity from PayAsUGym earlier this month.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB341842_551727_842969.jpg

News

Food labelling that shows the amount of exercise needed to burn off the calories in
The team at unusually named studio //3877 has created a boxing gym in Washington, D.C.,
Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a
Getting fit together could be the secret for a long happy relationship. A new study
Not-for profit leisure operator Circadian Trust is partnering with NHS GP surgeries in Gloucestershire to
ukactive has launched two major new reports as part of its Business Intelligence service. The
MyZone
MyZone
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness
Boutique boxing gym brand BXR London has revealed plans to open its second site at
Rising workplace stress among employees has led companies to increase their investment in incentives as
David Lloyd Leisure is facing prosecution by Leeds Council over alleged health and safety breaches,
Taking part in regular aerobic exercise could decrease the likelihood of developing Alzheimer's disease in
A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the
Alliance Leisure
Alliance Leisure
With office workers spending over eight hours per day sitting at their desks, and one
A report outlining membership habits and retention in the fitness sector will be released at
Xponential Fitness has signed a master franchise deal for its Club Pilates brand in Singapore,
The Bee Network initiative – a joined-up cycling and walking network in Greater Manchester –
EMD UK
EMD UK
1 - 15 of 11,269
Features
IHRSA Update
Kristen Walsh takes a look inside IHRSA’s latest Profiles of Success report
Features
feature
Abbeycroft Leisure - Inspiring better health and wellbeing for Suffolk communities
Features
Research
New research from Mintel reveals private health and fitness clubs had a record breaking year in 2019. Mintel’s Lauren Ryan gives us the highlights
Features
feature
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Features
Myzone
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members
Features
HCM research
You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby
Features
Design
Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
Features
People
I didn’t dream how big this is going to get. I never imagined it would go to the dimension it is now. But it’s there, so we’re going with it
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
People
HCM people

Stephen Aucott & Matt Brown

Odyssey Health Club and Spa
We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
People
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
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We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
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Amanda Daley

Professor of behavioural medicine, Loughborough University
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All the research shows, if people aren’t exercising, it isn’t because of a lack of facilities. It’s because of the softer stuff: What do I wear? Who do I go with, because I don’t know anyone there? What do I need to take with me?
People
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Alina & Anna Epeykina

Flexology: co-founders
Realising that people simply didn’t understand how beneficial stretching is for your health, we started thinking about how we could bring stretching to the wellness industry in the UK
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One day, as our estate continues to grow, it might even be that we create an Evolution Wellness membership and app – a way of aggregating across the total portfolio, allowing people to consume any of our brands by using credits from their digital membership
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Audio visual
Hutchison Technologies: Audio visual
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Professional services
Deloitte UK: Professional services
Management software
Fisikal: Management software
Skincare
Sothys: Skincare
Locking solutions
Monster Padlocks: Locking solutions
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab