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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

New revenue streams: Keith Burnet shares learnings from fitness operators in China

In a new webinar, Keith Burnet, CEO of global markets at Les Mills, has given insights into how health and fitness operators in China are responding to the coronavirus lockdown.

A global business, Les Mills has been working with operators around the world as the lockdown has rolled from East to West and the Les Mills top team is sharing learnings.

Burnet said some operators had managed to retain the majority of their revenues, in spite of being closed and stressed the importance of adopting a 'business as usual' attitude.

"Your physical real estate may be closed," he said, "but if your mindset is that you’re open and you have a job to do to continue to provide services, then the way you tackle the challenge will be completely different."

He said "Identifying solutions and finding a way through this will only come when you and your team are in 'moving forward' mode – moving to acceptance and making a plan.

"Those that seem to be winning have moved through the change curve quickly with a positive mindset," he commented. "They've taken people with them, and started to ask how to take advantage of the opportunities this situation presents."

Burnet gave examples of Chinese operators who had used the shutdown to upskill their teams, host online education, strengthen their teams through recruiting great people from their competitors and unlock online efficiencies.

"Connection and community are most important," said Burnet - "it’s what members are looking for and you need to manage the connections beyond the class to build an audience."

With membership payments reduced, Burnet gave some examples of operators in China that had managed to create new income streams.

These included Shape China which launched a 12-day weight management programme, charging US$52, per person.

Over 1,000 people signed up for this, said Burnet.

Operator, Lefit, has set up a live broadcasting room with a new digital membership of US$14 a year to develop micropayments. This will sit within the full membership package when the operator reopens.

Orange Theory China continued to sell memberships even though its clubs were closed, by creating a re-opening membership package to drive short-term three-week trial memberships.

People signing up for these will have phased access in terms of when they can use the membership cards they’ve bought.

To hear the whole webinar with Keith Burnet, click here

For an in-depth review of Chinese fitness operators' response to COVID-19, click here to read Jak Phillips in the latest issue of HCM.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
In a new webinar, Keith Burnet, CEO of global markets at Les Mills, has given insights into how health and fitness operators in China responded to the coronavirus lockdown.
HAF,FIT,IND,PTS
2020/THUMB345421_798030_317075.jpg
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FREE WEBINAR
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This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
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01-07 Dec 2022
tbc, Dunedin, New Zealand
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News

New revenue streams: Keith Burnet shares learnings from fitness operators in China

In a new webinar, Keith Burnet, CEO of global markets at Les Mills, has given insights into how health and fitness operators in China are responding to the coronavirus lockdown.

A global business, Les Mills has been working with operators around the world as the lockdown has rolled from East to West and the Les Mills top team is sharing learnings.

Burnet said some operators had managed to retain the majority of their revenues, in spite of being closed and stressed the importance of adopting a 'business as usual' attitude.

"Your physical real estate may be closed," he said, "but if your mindset is that you’re open and you have a job to do to continue to provide services, then the way you tackle the challenge will be completely different."

He said "Identifying solutions and finding a way through this will only come when you and your team are in 'moving forward' mode – moving to acceptance and making a plan.

"Those that seem to be winning have moved through the change curve quickly with a positive mindset," he commented. "They've taken people with them, and started to ask how to take advantage of the opportunities this situation presents."

Burnet gave examples of Chinese operators who had used the shutdown to upskill their teams, host online education, strengthen their teams through recruiting great people from their competitors and unlock online efficiencies.

"Connection and community are most important," said Burnet - "it’s what members are looking for and you need to manage the connections beyond the class to build an audience."

With membership payments reduced, Burnet gave some examples of operators in China that had managed to create new income streams.

These included Shape China which launched a 12-day weight management programme, charging US$52, per person.

Over 1,000 people signed up for this, said Burnet.

Operator, Lefit, has set up a live broadcasting room with a new digital membership of US$14 a year to develop micropayments. This will sit within the full membership package when the operator reopens.

Orange Theory China continued to sell memberships even though its clubs were closed, by creating a re-opening membership package to drive short-term three-week trial memberships.

People signing up for these will have phased access in terms of when they can use the membership cards they’ve bought.

To hear the whole webinar with Keith Burnet, click here

For an in-depth review of Chinese fitness operators' response to COVID-19, click here to read Jak Phillips in the latest issue of HCM.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
In a new webinar, Keith Burnet, CEO of global markets at Les Mills, has given insights into how health and fitness operators in China responded to the coronavirus lockdown.
HAF,FIT,IND,PTS
2020/THUMB345421_798030_317075.jpg

News

The failure to tackle the UK's obesity crisis is down to successive governments being guilty
Les Mills has launched a new digital content solution to support health and fitness operators
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room
Nuffield Health has launched a series of free, online classes focused on emotional wellbeing. The
HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in
Resistance training is just as beneficial for men and women over the age of 50,
Volution.fit
Volution.fit
Heading into 2021, storytelling will be a key trend among fitness content creators and connected
Fitness, sport and leisure sector professionals who have continued to deliver services to their communities
A national survey has launched to chart the mental health of the fitness and physical
One of England's highest ranking police officers has called on government ministers to clearly define
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch
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fibodo Limited
fibodo Limited
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HCM Magazine
Sponsored
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I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
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Letters
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
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Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
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Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
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Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
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Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
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FREE WEBINAR
promotion
This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
Opinion: 2021 is the year to prioritise global culture
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual 2020 Member Experience Awards (MEA).
Video Gallery
Excite Live Experience: Join the party with Technogym
Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Read more
More videos:
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: Wexer
Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Sothys: Skincare
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Software
Volution.fit: Software
Fitness Software
FunXtion International BV: Fitness Software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
TRX Training: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
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tbc, Dunedin, New Zealand
Diary dates
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