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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

New franchise called Rise targets outdoor fitness market

Rise looks to tap into the emerging outdoor exercise market in the UK
Rise will combine group PT, pre-designed workouts and heart rate tech
Central to the Rise philosophy is improving people's overall activity levels
The venture is the brainchild of a team of fitness professionals

Outdoor workouts have become increasingly popular over the past year, as pandemic lockdowns – and subsequent gym closures – have made people explore their environments for exercise.

Now a new fitness franchise is looking to tap into this emerging outdoor exercise market in the UK.

Called Rise, the franchise will look offer organised workout sessions in parks, open green spaces and other community areas – including indoor venues.

Rise will combine the coaching experience of group PT with pre-designed workouts, "extra-curricular challenges" and heart rate technology.

Central to the Rise philosophy is improving people's overall activity levels and encouraging activity, even when customers aren't at a RISE workout.

​An eight-week milestone plan features 50-minute progressive workouts designed to build fitness and confidence.

​There's also an online element, which will be delivered via Rise's own app, offering personalised daily advice, motivational comments and access to digital workouts.

The venture is the brainchild of a team of fitness professionals – James Cotton, Andy Kay, Mhairi FitzPatrick and Carl Smith – whose careers include tenures at some of the UK's largest operators, including Anytime Fitness, LA Fitness and 370 Health & Fitness.

"Rise is a brand-new franchise not burdened by legacy systems or pre-COVID thinking, but created by Team Rise to fill an emerging gap in the fitness sector landscape," the founders told HCM.

"This means we don't have a load of locations to boast about or a million followers on Instagram, but it does mean early franchisees will get the pick of locations and the best deal to get into business quickly.

"Rise needs to be in the heart of the community. Because it has outdoor, indoor and digital provision, franchisees will be able to operate through the next major disrupter like COVID-19 that comes along.

"We will help franchisees through the start-up and, if they love tech, they will love our self-service approach that means they start generating returns quickly," they said.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A new fitness franchise is looking to tap into the emerging outdoor exercise market in the UK.
HAF,FIT,IND,PTS,SAM
2021/THUMB347585_30353_542064.jpg
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News

New franchise called Rise targets outdoor fitness market

Rise looks to tap into the emerging outdoor exercise market in the UK
Rise will combine group PT, pre-designed workouts and heart rate tech
Central to the Rise philosophy is improving people's overall activity levels
The venture is the brainchild of a team of fitness professionals

Outdoor workouts have become increasingly popular over the past year, as pandemic lockdowns – and subsequent gym closures – have made people explore their environments for exercise.

Now a new fitness franchise is looking to tap into this emerging outdoor exercise market in the UK.

Called Rise, the franchise will look offer organised workout sessions in parks, open green spaces and other community areas – including indoor venues.

Rise will combine the coaching experience of group PT with pre-designed workouts, "extra-curricular challenges" and heart rate technology.

Central to the Rise philosophy is improving people's overall activity levels and encouraging activity, even when customers aren't at a RISE workout.

​An eight-week milestone plan features 50-minute progressive workouts designed to build fitness and confidence.

​There's also an online element, which will be delivered via Rise's own app, offering personalised daily advice, motivational comments and access to digital workouts.

The venture is the brainchild of a team of fitness professionals – James Cotton, Andy Kay, Mhairi FitzPatrick and Carl Smith – whose careers include tenures at some of the UK's largest operators, including Anytime Fitness, LA Fitness and 370 Health & Fitness.

"Rise is a brand-new franchise not burdened by legacy systems or pre-COVID thinking, but created by Team Rise to fill an emerging gap in the fitness sector landscape," the founders told HCM.

"This means we don't have a load of locations to boast about or a million followers on Instagram, but it does mean early franchisees will get the pick of locations and the best deal to get into business quickly.

"Rise needs to be in the heart of the community. Because it has outdoor, indoor and digital provision, franchisees will be able to operate through the next major disrupter like COVID-19 that comes along.

"We will help franchisees through the start-up and, if they love tech, they will love our self-service approach that means they start generating returns quickly," they said.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A new fitness franchise is looking to tap into the emerging outdoor exercise market in the UK.
HAF,FIT,IND,PTS,SAM
2021/THUMB347585_30353_542064.jpg

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HCM Magazine
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I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
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Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
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Featured supplier news
Featured supplier news: Danny Williams, Michael Griffiths and Reshmin Chowdhury take up TRAINFITNESS’ free PT courses
2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the UK reassessing their career path.
Featured operator news
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Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
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Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
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Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
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Company profile: YOUR Personal Training
YOUR Personal Training is the UK’s largest and most successful PT Management company, offering a ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
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Management software
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Bilborough, Nottingham
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Welwyn Garden City
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
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Diary dates
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