GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Active IQ
Active IQ
Active IQ
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

New National Health and Fitness Alliance to lead fitness sector's lobbying efforts in the US

We look forward to uniting the advocacy, public policy, and lobbying efforts of the entire fitness industry in Washington, DC
– Gale Landers

A major new initiative will look to strengthen and unite the fitness industry's voice in influencing policy and policymakers in the US.

The National Health & Fitness Alliance (NHFA) aims to consolidate and centralise the advocacy, public affairs, stakeholder engagement, fundraising and lobbying efforts of the health and fitness industry – and to represent and protect its interests.

NHFA has been created by the International Health, Racquet & Sportsclub Association (IHRSA) and will look to drive successful health and fitness lobbying in Washington, DC, including legislation to provide the industry with relief from the economic harm caused by mandated COVID-19 protocols.

Other core objectives include protecting the industry from harmful state legislation and uniting industry voices to "loudly proclaim and demonstrate" the essential role the fitness industry plays in addressing the epidemics of obesity, physical inactivity, and preventable chronic disease; and improving mental health.

NHFA be led by an advisory council, as part of a strategy to leverage the collective expertise, network, and financial contributions of its community of health and fitness-related supporters

The council consists of industry professionals and stakeholders and will be chaired on an interim basis by Gale Landers, CEO of Fitness Formula Clubs.

Others sitting on the 10-person council include Debra Strougo Frohlich, founder of Row House and Xponential Fitness, Jim Worthington, owner and president of Newtown Athletic Club and Adam Zeitsiff, president and CEO of Intelivideo.

At the heart of NHFA's work will also be to make policymakers and public health professionals better understand and appreciate the essential role that health clubs and fitness facilities play in communities across the nation.

According to IHRSA, the pandemic has shown that, in many jurisdictions, this is not the case at the moment – reflected in government officials being quick to shut down fitness facilities and, subsequently, being too slow to acknowledge the evidence-based case for reopening with appropriate safety measures.

Brent Darden, IHRSA interim president and CEO, said: “The pandemic made it painfully clear that too many policymakers and public health officials don’t quite grasp the vital nature of the health and fitness industry.

“I am confident that the NHFA will strongly communicate the value of our industry and effectively advocate for policies that support our leadership role in building more active and healthy communities.”

The NHFA Advisory Council has outlined five key principles it has committed to – on behalf of the US health and fitness industry.

These are to embody servant leadership to industry stakeholders, focusing on the greater good of the industry, being faithful stewards of contributions, operating with transparency and driving toward "clearly defined outcomes".

Gale Landers, interim chair of the NHFA Advisory Council, said: "We will build upon the groundwork laid by IHRSA and the Industry Leadership Council.

"We look forward to uniting the advocacy, public policy, and lobbying efforts of the entire fitness industry in Washington, DC, by collaborating with and incorporating the work of the newly-created state alliances, while supporting club companies of all sizes, advancing stakeholder engagement, and raising the profile of the fundraising necessary to achieve our goals."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Related news

83% of US gyms survived 2020, but revenues fell 58% and a million people lost their jobs

05 Mar 2021
US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time ...

Globally, nearly 70 per cent of gym members have returned so far

19 Oct 2020
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
Fully vaccinated people in the US no longer need to wear a face mask whether ...
Latest News
Anytime Fitness UK has revealed that April was its busiest month for new memberships since ...
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
HCM Magazine
Write to reply
"Prescribing exercise will always be preferential to prescribing painkillers, given the risks associated with their long-term use"
HCM Magazine
Town planning
Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
Sponsored
Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
HCM Magazine
Hospitality
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
HCM Magazine
Sponsored
We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
HCM Magazine
Sponsored
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place
HCM Magazine
HCM magazine
HCM People

Helena Field

Wellbeing by Rangeford Villages
The idea was to weave a wellness culture into the fabric of village life by incorporating movement, rest and relaxation, nutrition, connectedness, purpose and environment
HCM magazine
The health and fitness industry felt as though it wasn’t invited to its own party when news of the government’s Fit Miles programme broke. But what does it actually mean and is it good or bad news for the sector? Kath Hudson investigates
HCM magazine
We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness equipment
Octane Fitness: Fitness equipment
Salt therapy products
Saltability: Salt therapy products
Uniforms
Service Sport: Uniforms
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

New National Health and Fitness Alliance to lead fitness sector's lobbying efforts in the US

We look forward to uniting the advocacy, public policy, and lobbying efforts of the entire fitness industry in Washington, DC
– Gale Landers

A major new initiative will look to strengthen and unite the fitness industry's voice in influencing policy and policymakers in the US.

The National Health & Fitness Alliance (NHFA) aims to consolidate and centralise the advocacy, public affairs, stakeholder engagement, fundraising and lobbying efforts of the health and fitness industry – and to represent and protect its interests.

NHFA has been created by the International Health, Racquet & Sportsclub Association (IHRSA) and will look to drive successful health and fitness lobbying in Washington, DC, including legislation to provide the industry with relief from the economic harm caused by mandated COVID-19 protocols.

Other core objectives include protecting the industry from harmful state legislation and uniting industry voices to "loudly proclaim and demonstrate" the essential role the fitness industry plays in addressing the epidemics of obesity, physical inactivity, and preventable chronic disease; and improving mental health.

NHFA be led by an advisory council, as part of a strategy to leverage the collective expertise, network, and financial contributions of its community of health and fitness-related supporters

The council consists of industry professionals and stakeholders and will be chaired on an interim basis by Gale Landers, CEO of Fitness Formula Clubs.

Others sitting on the 10-person council include Debra Strougo Frohlich, founder of Row House and Xponential Fitness, Jim Worthington, owner and president of Newtown Athletic Club and Adam Zeitsiff, president and CEO of Intelivideo.

At the heart of NHFA's work will also be to make policymakers and public health professionals better understand and appreciate the essential role that health clubs and fitness facilities play in communities across the nation.

According to IHRSA, the pandemic has shown that, in many jurisdictions, this is not the case at the moment – reflected in government officials being quick to shut down fitness facilities and, subsequently, being too slow to acknowledge the evidence-based case for reopening with appropriate safety measures.

Brent Darden, IHRSA interim president and CEO, said: “The pandemic made it painfully clear that too many policymakers and public health officials don’t quite grasp the vital nature of the health and fitness industry.

“I am confident that the NHFA will strongly communicate the value of our industry and effectively advocate for policies that support our leadership role in building more active and healthy communities.”

The NHFA Advisory Council has outlined five key principles it has committed to – on behalf of the US health and fitness industry.

These are to embody servant leadership to industry stakeholders, focusing on the greater good of the industry, being faithful stewards of contributions, operating with transparency and driving toward "clearly defined outcomes".

Gale Landers, interim chair of the NHFA Advisory Council, said: "We will build upon the groundwork laid by IHRSA and the Industry Leadership Council.

"We look forward to uniting the advocacy, public policy, and lobbying efforts of the entire fitness industry in Washington, DC, by collaborating with and incorporating the work of the newly-created state alliances, while supporting club companies of all sizes, advancing stakeholder engagement, and raising the profile of the fundraising necessary to achieve our goals."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Related news

83% of US gyms survived 2020, but revenues fell 58% and a million people lost their jobs

05 Mar 2021
US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time ...

Globally, nearly 70 per cent of gym members have returned so far

19 Oct 2020
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...

News

Fully vaccinated people in the US no longer need to wear a face mask whether
Anytime Fitness UK has revealed that April was its busiest month for new memberships since
HCM understands that Fitness International, which operates more than 700 health clubs under the LA
A court has given Virgin Active the green light to erase the rent arrears it
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally
Miha Bodytec GmbH
Miha Bodytec GmbH
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000,
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short
A new pioneering approach looks to help cancer patients prepare for and respond to treatment
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April,
It's time to refocus on the changing needs of older adults, according to a new
FreeMotion Fitness
FreeMotion Fitness
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his
Sport England has reported a drop of 710,000 in the number of people classed as
Independent gyms in the UK have fared better during the pandemic than larger corporate operators
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance
Fitness and health are priority areas of expenditure for consumers in six key nations around
Taking antihistamines prior to exercise can prevent the body from getting the full benefit of
Advance Gym
Advance Gym
The UK has spent most of the year in lockdown but finally, clubs are beginning
Sport England has teamed up with Youth Sport Trust to develop a new online resource
Rowbots, the boutique fitness brand co-founded by star footballer Gareth Bale, has revealed plans to
Global Wellness Summit
Global Wellness Summit
1 - 20 of 11,885
HCM Magazine
Write to reply
"Prescribing exercise will always be preferential to prescribing painkillers, given the risks associated with their long-term use"
HCM Magazine
Town planning
Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
Sponsored
Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
HCM Magazine
Hospitality
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
HCM Magazine
Sponsored
We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
HCM Magazine
Sponsored
Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place
HCM Magazine
HCM magazine
HCM People

Helena Field

Wellbeing by Rangeford Villages
The idea was to weave a wellness culture into the fabric of village life by incorporating movement, rest and relaxation, nutrition, connectedness, purpose and environment
HCM magazine
The health and fitness industry felt as though it wasn’t invited to its own party when news of the government’s Fit Miles programme broke. But what does it actually mean and is it good or bad news for the sector? Kath Hudson investigates
HCM magazine
We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
HCM magazine
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
HCM magazine
For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson
HCM magazine
When women train on half-truths and crap science it’s painfully limiting
HCM magazine
Groundbreaking research from around the world is proving the many ways exercise can support health and creating opportunities for the sector to be more valued and useful
HCM magazine
Our strategy is to position ourselves as a wellness provider. We have all the elements needed – gyms, physiotherapy, F&B and spas
HCM magazine
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
HCM magazine
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: Marc Jones joins Fitronics in new head of commercial role
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in a newly created role of Head of Commercial.
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness equipment
Octane Fitness: Fitness equipment
Salt therapy products
Saltability: Salt therapy products
Uniforms
Service Sport: Uniforms
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Active IQ
Active IQ