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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

New Apple Watch Connected programme rewards gym members

Tech giant Apple is venturing further into the wellness space by launching a new Apple Watch Connected programme, designed to reward gym members for wearing the watch during their exercise sessions.

Launched this month (January 2020), the service will be built around an "Earn with Watch" incentive programme, allowing users to receive rewards by being active.

Apple has initially partnered with four major fitness chains in the US – Orangetheory, Basecamp Fitness, YMCA and Crunch Fitness – with plans to connect with many more.

Gym operators hoping to be part of the programme must offer iPhone and Watch apps which allow the tracking of stats, while also providing class timetables directly through the app.

They must also accept Apple Pay, in order for members to use their Apple Watches to make payments at the club.

Each operator is free to decide the type of reward they want to offer through the “Earn with Watch” programme.

Basecamp is offering users the opportunity to earn back the cost of an Apple Watch Series 5 GPS, while Orangetheory is offering redeemable Apple and Nike gift cards.

Members at Crunch can earn weekly credits (believed to be between US$3 and US$4) if they meet their exercise goals – and the credits will then be applied and deducted from the cost of their monthly membership.

In turn, YMCA has pledged to create a system where people's activities will lead to YMCA donating to "community initiatives."

Speaking to CNBC during a press briefing, Crunch Signature CEO Keith Worts said: "I'm confident this will help member retention and keep members active and engaged."

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HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
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You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby
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Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
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Gyrotonic has continued to grow via word of mouth. I quickly had people from all sorts of backgrounds and all kinds of disabilities coming to me who the medical community couldn’t help. As I came across different people with different problems and limitations, I started to adapt the technique
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In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
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All the research shows, if people aren’t exercising, it isn’t because of a lack of facilities. It’s because of the softer stuff: What do I wear? Who do I go with, because I don’t know anyone there? What do I need to take with me?
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Opinion
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Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
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News

New Apple Watch Connected programme rewards gym members

Tech giant Apple is venturing further into the wellness space by launching a new Apple Watch Connected programme, designed to reward gym members for wearing the watch during their exercise sessions.

Launched this month (January 2020), the service will be built around an "Earn with Watch" incentive programme, allowing users to receive rewards by being active.

Apple has initially partnered with four major fitness chains in the US – Orangetheory, Basecamp Fitness, YMCA and Crunch Fitness – with plans to connect with many more.

Gym operators hoping to be part of the programme must offer iPhone and Watch apps which allow the tracking of stats, while also providing class timetables directly through the app.

They must also accept Apple Pay, in order for members to use their Apple Watches to make payments at the club.

Each operator is free to decide the type of reward they want to offer through the “Earn with Watch” programme.

Basecamp is offering users the opportunity to earn back the cost of an Apple Watch Series 5 GPS, while Orangetheory is offering redeemable Apple and Nike gift cards.

Members at Crunch can earn weekly credits (believed to be between US$3 and US$4) if they meet their exercise goals – and the credits will then be applied and deducted from the cost of their monthly membership.

In turn, YMCA has pledged to create a system where people's activities will lead to YMCA donating to "community initiatives."

Speaking to CNBC during a press briefing, Crunch Signature CEO Keith Worts said: "I'm confident this will help member retention and keep members active and engaged."

Sign up for FREE ezines & magazines
Related news

Apple GymKit makes European debut at Virgin Active gyms

14 Dec 2017
Virgin Active has become the first fitness operator in Europe to introduce Apple GymKit-enabled cardio ...

Apple’s GymKit debuts in Fitness First Australia clubs

21 Nov 2017
Fitness First Australia has become the first operator in the world to introduce cardio equipment ...

Apple syncs watch with gym equipment

29 Jun 2017
Apple watch users will be able to wirelessly sync their devices with cardio gym equipment ...

News

Taking part in regular aerobic exercise could decrease the likelihood of developing Alzheimer's disease in
A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the
A report outlining membership habits and retention in the fitness sector will be released at
Xponential Fitness has signed a master franchise deal for its Club Pilates brand in Singapore,
The Bee Network initiative – a joined-up cycling and walking network in Greater Manchester –
Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian
EMD UK
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A new cross-training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a
Four in five (81 per cent) disabled people want to be more physically active –
Women-only kickboxing franchise 30 Minute Hit plans to open 50 new sites internationally during 2020.
A white paper charting the effects of intermediary services – or aggregators – in the
A study has suggested that listening to high-tempo music could increase the benefits of exercise
The iconic City Baths in Newcastle have reopened to the public following a complete restoration.
Flexology, which markets itself as "the UK’s first dedicated stretch studio", is planning to expand
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MyZone
MyZone
1 - 15 of 11,259
Features
feature
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Features
feature
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective
Features
feature
Abbeycroft Leisure - Inspiring better health and wellbeing for Suffolk communities
Features
Research
New research from Mintel reveals private health and fitness clubs had a record breaking year in 2019. Mintel’s Lauren Ryan gives us the highlights
Features
feature
You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby
Features
feature
Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
Features
feature
Technogym is helping Odyssey Health Club launch new gym floor formats that enhance the member experience
Features
People
Gyrotonic has continued to grow via word of mouth. I quickly had people from all sorts of backgrounds and all kinds of disabilities coming to me who the medical community couldn’t help. As I came across different people with different problems and limitations, I started to adapt the technique
People
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
People
All the research shows, if people aren’t exercising, it isn’t because of a lack of facilities. It’s because of the softer stuff: What do I wear? Who do I go with, because I don’t know anyone there? What do I need to take with me?
People
HCM people

Amanda Daley

Professor of behavioural medicine, Loughborough University
PACE labelling would be a simple, user-friendly way of informing people, at a glance, of the amount of physical activity required for the food they are considering eating
People
HCM people

Stephen Aucott & Matt Brown

Odyssey Health Club and Spa
We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
People
We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
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We have a new flagship location in Bangkok called Icon Siam – which is spread over three floors, with an infinity pool and the country’s first dedicated Lagree Pilates studio. We’ve also opened The F Zone in Bangkok, which is a heart rate training, athletic performance club
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Groupe Arkose

Groupe Arkose: co-founders
Bouldering is more than a trend: it’s fun and healthy, strongly aspirational, easily accessible, highly motivating and promotes social interaction
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Netpulse
Founded in 2001, Netpulse is the world’s number one provider of branded mobile apps for ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Audio visual
Hutchison Technologies: Audio visual
Lockers/interior design
Fitlockers: Lockers/interior design
Locking solutions
Ojmar: Locking solutions
Management software
Fisikal: Management software
Professional services
Deloitte UK: Professional services
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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