Latest news
Mobile marketing
Cinema-goers will soon be able to buy tickets via their mobile phone following a collaboration between Odeon and European mobile commerce enabler Digital Rum.
The service, labelled 'a box office in their pocket', also allows consumers to browse cinema listings and check a film's availability using WAP enabled mobiles. Digital Rum has secured deals with most UK mobile phone operators who will brand the service and make it available to their customers.
We are very excited to be the first cinema to offer an m-ticketing service to our customers. We believe this is a compelling service for mobile users who represent the biggest concentration of cinema-goers, said Luke Vetere, Odeon's head of marketing.
The first operator is expected to launch the service this February.