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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Mindbody report: employing "right trainers" key to customer retention

Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".

One in five (20 per cent) people who exercise regularly see having the "right instructor" as the most important factor in sticking to a new fitness regime – but just 4 per cent of people claim to have found their “dream instructor”.

The skills that gym members most value in their trainers differs depending on the member's preferred method of primary exercise.

34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most, while the most important quality for those who do HIIT is an instructor's ability to push them hard.

For those who visit gyms mainly to attend yoga sessions, the trainer's patience is the most valued skill.

The findings come from a study undertaken by management software provider Mindbody, which researched data obtained from gyms and studios which use its platform.

“We see in our data that a growing number of people are turning to pay-as-you-go classes and PT sessions as opposed to fixed gym memberships, which presents both a challenge and an opportunity for studios and gyms," said Charlotte Newton, Mindbody's senior marketing manager for EMEA.

“Finding the right instructors who can match clients' needs will really help in driving repeat visits – whether it’s retention or growth that gyms and studios are aiming for.

"The trainers should mirror the brand, reflect the operator's values and help it build its community.”

As part of the study, Mindbody listed the top five traits that gym users in general look for from their instructors:

1. A friendly personality (27 per cent of all members)

2. Knowledge of the industry (22 per cent)3. Highly qualified (14 per cent)

4. Patience (12 per cent)5. A positive attitude (10 per cent)

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Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".
HAF,FIT,IND,PTS,TRA
THUMB27879_932935.jpg
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News

Mindbody report: employing "right trainers" key to customer retention

Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".

One in five (20 per cent) people who exercise regularly see having the "right instructor" as the most important factor in sticking to a new fitness regime – but just 4 per cent of people claim to have found their “dream instructor”.

The skills that gym members most value in their trainers differs depending on the member's preferred method of primary exercise.

34 per cent of those who mainly attend gyms for weight training value the trainer's fitness knowledge the most, while the most important quality for those who do HIIT is an instructor's ability to push them hard.

For those who visit gyms mainly to attend yoga sessions, the trainer's patience is the most valued skill.

The findings come from a study undertaken by management software provider Mindbody, which researched data obtained from gyms and studios which use its platform.

“We see in our data that a growing number of people are turning to pay-as-you-go classes and PT sessions as opposed to fixed gym memberships, which presents both a challenge and an opportunity for studios and gyms," said Charlotte Newton, Mindbody's senior marketing manager for EMEA.

“Finding the right instructors who can match clients' needs will really help in driving repeat visits – whether it’s retention or growth that gyms and studios are aiming for.

"The trainers should mirror the brand, reflect the operator's values and help it build its community.”

As part of the study, Mindbody listed the top five traits that gym users in general look for from their instructors:

1. A friendly personality (27 per cent of all members)

2. Knowledge of the industry (22 per cent)3. Highly qualified (14 per cent)

4. Patience (12 per cent)5. A positive attitude (10 per cent)

Sign up for FREE ezines & magazines
Fitness operators looking to improve their member retention should focus on recruiting "knowledgeable, friendly instructors".
HAF,FIT,IND,PTS,TRA
THUMB27879_932935.jpg

News

Latest figures from Swim England show that 14.2 million adults – 31 per cent of
New York’s Blum Center for Health, a functional health facility, is offering a personalised, non-invasive,
US-based fitness franchise UFC Gym has opened its first European club. The 18,000sq ft (1,670sq
Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their
Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year. Taking
ukactive
ukactive
It’s been hailed as the answer to any number of ailments – heart disease, depression
Cancer survivors should undertake a minimum of 90 minutes of aerobic and resistance training each
Thrive Global, the wellness and behaviour change tech firm founded by Arianna Huffington, has acquired
Regular exercise is highly beneficial for all patients with cardiovascular disease regardless of age. A
LXA has inserted a 2,000sq ft (186sq m) indoor/outdoor boxing gym into a mixed-use building
The number of UK adults classed as physically active has increased by 1 million in
Australian health club operator Viva Leisure has acquired eight Healthworks Fitness Centres in the state
Gympass
Gympass
Fusion Lifestyle, the highly experienced sports and leisure management brand is working with Power Plate
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value
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Boutique fitness operator The Foundry, which offers free and subsidised classes for those on state
EMD UK
EMD UK
1 - 15 of 11,123
Features
Promotional feature
Premier Global NASM has introduced a Nutrition Certification course to help fitness professionals give their clients the tools to achieve long-lasting, healthy behaviours
Features
Promotional feature
Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more
Features
Gen Z
Gen Z has come of age, and is engaging with fitness in new ways. We look at how health clubs can appeal to this young, tech-savvy and value-conscious age group
Features
Cycling
Why does indoor cycling attract so many loyal followers? Abi Harris ask industry innovators how much is down to the instructor and what part the kit has to play
Features
feature
New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
Features
Flooring
Thanks to the rise in popularity of functional zones, there’s been an increased call for turf. We take a look at some of the turf products being installed
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
People
WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them
People
Empowering our instructors is our next big task. This is an incredibly dedicated, loyal group of people and there’s a big opportunity to do something very special with them
People
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Elodie Garamond

Le Tigre: founder
We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
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Ben Gotting & Dave Thomas

The Foundry: co-founders
Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
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Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania. And after seeing first hand the impact that cooler temperatures made on the fitness experience, we both realized that we were truly onto something much bigger than what we had anticipated - Johnny Adamic, co-founder of Brrrn
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Andrew Grill

Practical Futurist
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A lot of developers were coming to see 15 Central Park West, to understand what made it so successful, and we started to get a lot of interesting design projects off the back of that. Since 2008, we’ve been involved in well over 140 projects globally
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Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
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The Life Fitness entrepreneur and ALS charity fundraiser is returning to the business that made his name
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Fusion Lifestyle incorporates Power Plate into ‘INTENCITY Studios’
Fusion Lifestyle, the highly experienced sports and leisure management brand is working with Power Plate to integrate vibration training into its high intensity fitness studios.
Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Professional services
Deloitte UK: Professional services
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
ResortSuite: Spa software
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Governing body
EMD UK: Governing body
Member access schemes
Move GB: Member access schemes
Lockers/interior design
Fitlockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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