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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Major national campaign aims to activate people with long-term health conditions

A major new national campaign is aiming to get people living with long-term health conditions more physically active.

"We Are Undefeatable" will target the estimated 15 million people in England suffering from ailments such as diabetes, cancer, arthritis and Parkinson’s.

Led by a collaboration of 15 leading health and social care charities, the campaign has received funding from Sport England and will look to mimic the success of the award-winning "This Girl Can" campaign.

Highlighting the barriers faced by people with long-term ailments, the campaign will run across TV, radio and social media, encouraging people to visit a dedicated website (www.weareundefeatable.co.uk) for inspiration and tips on how to get active in ways that suit them. The campaign will show the emotional stories of men and women living with a variety of conditions getting active in ways that suit their needs.

The launch coincides with the publication of research by Sport England, which shows that those living with a long-term health condition are twice as likely to be inactive – despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.

According to the research, 69 per cent of people living with long-term health conditions would like to be more active – and 66 per cent say it would help manage or improve their condition.

When asked for the barriers preventing them from being active, more than a third of people (36 per cent) cited lack of energy and two in five (40 per cent) listed the pain caused by their health condition.

"This campaign is about enjoying being active on the good days and getting through the bad," said Juliet Bouverie, CEO of Stroke Association – one of the organisations taking part in We Are Undefeatable.

Tim Hollingsworth, CEO of Sport England added: “You’re twice as likely to be inactive if you have a long-term health condition.

"We believe we can change that because our research shows the majority of people with a condition would like to more active.

"That might be strengthening activities, walking, going to the gym or playing a sport.

"We are very proud to support our charity partners in delivering this new campaign because we know with the right support, sport and physical activity has the ability to change the lives of people living with long-term health conditions for the better."

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A major new national campaign is aiming to get people living with long-term health conditions more physically active.
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NEC, Birmingham, United Kingdom
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27-28 Nov 2020
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23-26 Feb 2021
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News

Major national campaign aims to activate people with long-term health conditions

A major new national campaign is aiming to get people living with long-term health conditions more physically active.

"We Are Undefeatable" will target the estimated 15 million people in England suffering from ailments such as diabetes, cancer, arthritis and Parkinson’s.

Led by a collaboration of 15 leading health and social care charities, the campaign has received funding from Sport England and will look to mimic the success of the award-winning "This Girl Can" campaign.

Highlighting the barriers faced by people with long-term ailments, the campaign will run across TV, radio and social media, encouraging people to visit a dedicated website (www.weareundefeatable.co.uk) for inspiration and tips on how to get active in ways that suit them. The campaign will show the emotional stories of men and women living with a variety of conditions getting active in ways that suit their needs.

The launch coincides with the publication of research by Sport England, which shows that those living with a long-term health condition are twice as likely to be inactive – despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.

According to the research, 69 per cent of people living with long-term health conditions would like to be more active – and 66 per cent say it would help manage or improve their condition.

When asked for the barriers preventing them from being active, more than a third of people (36 per cent) cited lack of energy and two in five (40 per cent) listed the pain caused by their health condition.

"This campaign is about enjoying being active on the good days and getting through the bad," said Juliet Bouverie, CEO of Stroke Association – one of the organisations taking part in We Are Undefeatable.

Tim Hollingsworth, CEO of Sport England added: “You’re twice as likely to be inactive if you have a long-term health condition.

"We believe we can change that because our research shows the majority of people with a condition would like to more active.

"That might be strengthening activities, walking, going to the gym or playing a sport.

"We are very proud to support our charity partners in delivering this new campaign because we know with the right support, sport and physical activity has the ability to change the lives of people living with long-term health conditions for the better."

Sign up for FREE ezines & magazines
A major new national campaign is aiming to get people living with long-term health conditions more physically active.
SAR,HAF,SAM,PUB
imagesX/THUMB342869_841787_549173.jpg

News

Technogym has announced the launch of live streaming and on-demand classes. The new content will
A number of gym operators are concerned that local lockdowns could come into effect in
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour
ukactive has announced that Active Uprising and the National Summit are going digital as part
EMD UK
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Industry body ukactive has today (1 July) hosted a delegation of government and public health
Health and fitness company Ingesport – which operates the GO fit chain of gyms in
Mountainside Fitness in Arizona has filed a lawsuit against state's governor, Doug Ducey, after he
Physical activity levels in England have continued to fall from those recorded at the initial
Franchise operator Club Pilates has shown that there is growing confidence in the US fitness
Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a
Zynk Design Consultants
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Gymbox has broken ranks and announced it will reopen all its gyms on 4 July,
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Gyms and health clubs in Northern Ireland have been given the green light to reopen
ukactive
ukactive
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Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
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feature
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Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
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Training
Balance training is set to become a major fitness trend, with exercisers increasingly appreciating the benefits of having a strong core and good balance, particularly as they age. Lauren Health-Jones rounds up the latest product releases
Features
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Aaron Smith

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‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
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Ben Lucas

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We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
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Jo Smallwood

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Dr Jonathan Leary

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Michael Ramsay

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Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Management software
Fisikal: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness software
Go Do.Fitness: Fitness software
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
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