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Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Major national campaign aims to activate people with long-term health conditions

A major new national campaign is aiming to get people living with long-term health conditions more physically active.

"We Are Undefeatable" will target the estimated 15 million people in England suffering from ailments such as diabetes, cancer, arthritis and Parkinson’s.

Led by a collaboration of 15 leading health and social care charities, the campaign has received funding from Sport England and will look to mimic the success of the award-winning "This Girl Can" campaign.

Highlighting the barriers faced by people with long-term ailments, the campaign will run across TV, radio and social media, encouraging people to visit a dedicated website (www.weareundefeatable.co.uk) for inspiration and tips on how to get active in ways that suit them. The campaign will show the emotional stories of men and women living with a variety of conditions getting active in ways that suit their needs.

The launch coincides with the publication of research by Sport England, which shows that those living with a long-term health condition are twice as likely to be inactive – despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.

According to the research, 69 per cent of people living with long-term health conditions would like to be more active – and 66 per cent say it would help manage or improve their condition.

When asked for the barriers preventing them from being active, more than a third of people (36 per cent) cited lack of energy and two in five (40 per cent) listed the pain caused by their health condition.

"This campaign is about enjoying being active on the good days and getting through the bad," said Juliet Bouverie, CEO of Stroke Association – one of the organisations taking part in We Are Undefeatable.

Tim Hollingsworth, CEO of Sport England added: “You’re twice as likely to be inactive if you have a long-term health condition.

"We believe we can change that because our research shows the majority of people with a condition would like to more active.

"That might be strengthening activities, walking, going to the gym or playing a sport.

"We are very proud to support our charity partners in delivering this new campaign because we know with the right support, sport and physical activity has the ability to change the lives of people living with long-term health conditions for the better."

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A major new national campaign is aiming to get people living with long-term health conditions more physically active.
SAR,HAF,SAM,PUB
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News

Major national campaign aims to activate people with long-term health conditions

A major new national campaign is aiming to get people living with long-term health conditions more physically active.

"We Are Undefeatable" will target the estimated 15 million people in England suffering from ailments such as diabetes, cancer, arthritis and Parkinson’s.

Led by a collaboration of 15 leading health and social care charities, the campaign has received funding from Sport England and will look to mimic the success of the award-winning "This Girl Can" campaign.

Highlighting the barriers faced by people with long-term ailments, the campaign will run across TV, radio and social media, encouraging people to visit a dedicated website (www.weareundefeatable.co.uk) for inspiration and tips on how to get active in ways that suit them. The campaign will show the emotional stories of men and women living with a variety of conditions getting active in ways that suit their needs.

The launch coincides with the publication of research by Sport England, which shows that those living with a long-term health condition are twice as likely to be inactive – despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.

According to the research, 69 per cent of people living with long-term health conditions would like to be more active – and 66 per cent say it would help manage or improve their condition.

When asked for the barriers preventing them from being active, more than a third of people (36 per cent) cited lack of energy and two in five (40 per cent) listed the pain caused by their health condition.

"This campaign is about enjoying being active on the good days and getting through the bad," said Juliet Bouverie, CEO of Stroke Association – one of the organisations taking part in We Are Undefeatable.

Tim Hollingsworth, CEO of Sport England added: “You’re twice as likely to be inactive if you have a long-term health condition.

"We believe we can change that because our research shows the majority of people with a condition would like to more active.

"That might be strengthening activities, walking, going to the gym or playing a sport.

"We are very proud to support our charity partners in delivering this new campaign because we know with the right support, sport and physical activity has the ability to change the lives of people living with long-term health conditions for the better."

Sign up for FREE ezines & magazines
A major new national campaign is aiming to get people living with long-term health conditions more physically active.
SAR,HAF,SAM,PUB
imagesX/THUMB342869_841787_549173.jpg

News

A large-scale study on genetics has shown that being more physically active reduces the risk
The Gym Group has confirmed plans to roll out a new small box format in
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Almost half of children and young people (46.8 per cent) in England are doing the
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in
Alliance Leisure
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Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo.
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The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins
Physical exercise can improve the health of blood vessels in the heart for people with
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EMD UK
EMD UK
1 - 15 of 11,178
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José Teixeira

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People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
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you can never sit back and say ‘yeah, we’ve got it now, it’s all sorted’. With each change of government, each change of minister, you have to keep working on those relationships
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Rachael Blumberg

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People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
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Gita Sjahrir

Founder, R-FITNESS
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Job search
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Featured supplier news
Featured supplier: Wattbike remain best-in-class performance bike for David Lloyd Leisure
David Lloyd Leisure has announced Wattbike as its performance bike of choice after a recent tender.
Featured supplier news
Featured supplier: CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Company profiles
Company profile: Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness software
Go Do.Fitness: Fitness software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
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