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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Life Fitness adds to top team ahead of spin off from Brunswick

Fitness equipment giant Life Fitness has made a trio of appointments as the business prepares to spin off from its parent company Brunswick.

The recruits include two new faces to the firm's top team – Judith Toland has been named chief marketing officer, while Alla K. Woodson has been given the role of vice president, global customer experience and service.

Describing the pair as "two transformational leaders", Jaime Irick, president of Life Fitness, said the appointments come at "a time of rapid change in the fitness industry".

“Life Fitness is leading the digital transformation in fitness and that requires the continued transformation and adaptation of our business to support that change,” Irick said.

“Judith and Alla will play crucial roles in fulfilling our vision and leading Life Fitness into the future. Both are uniquely skilled to deliver on operational excellence and experiences that delight our customers.”

To lead the company’s recently announced spin from parent company Brunswick Corporation, Royal Simmons has also joined Life Fitness, after serving as global financial planning and analysis leader for GE Gas Power Systems.

“With Royal’s appointment, we’re preparing Life Fitness to be a standalone, publicly-traded company with a laser focus on delivering unique and differentiated value to our customers through a combination of industry leading fitness products and our open architecture software platform, Halo Fitness Cloud,” said Irick.

“As an independent company, we will increase our focus and speed in delivering innovative solutions."

Brunswick announced its plans to spin off Life Fitness last month.

In a statement, Brunswick said the move would allow the new company to better focus on “driving product leadership, operational excellence and technology development to address evolving commercial fitness marketplace trends”.

Life Fitness will remain headquartered in Rosemont, Illinois and the business will be led by Irick.

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Fitness equipment giant Life Fitness has made a trio of appointments as the business prepares to spin off from its parent company Brunswick.
HAF,PHR,SUP
THUMB26379_836272.jpg
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News

Life Fitness adds to top team ahead of spin off from Brunswick

Fitness equipment giant Life Fitness has made a trio of appointments as the business prepares to spin off from its parent company Brunswick.

The recruits include two new faces to the firm's top team – Judith Toland has been named chief marketing officer, while Alla K. Woodson has been given the role of vice president, global customer experience and service.

Describing the pair as "two transformational leaders", Jaime Irick, president of Life Fitness, said the appointments come at "a time of rapid change in the fitness industry".

“Life Fitness is leading the digital transformation in fitness and that requires the continued transformation and adaptation of our business to support that change,” Irick said.

“Judith and Alla will play crucial roles in fulfilling our vision and leading Life Fitness into the future. Both are uniquely skilled to deliver on operational excellence and experiences that delight our customers.”

To lead the company’s recently announced spin from parent company Brunswick Corporation, Royal Simmons has also joined Life Fitness, after serving as global financial planning and analysis leader for GE Gas Power Systems.

“With Royal’s appointment, we’re preparing Life Fitness to be a standalone, publicly-traded company with a laser focus on delivering unique and differentiated value to our customers through a combination of industry leading fitness products and our open architecture software platform, Halo Fitness Cloud,” said Irick.

“As an independent company, we will increase our focus and speed in delivering innovative solutions."

Brunswick announced its plans to spin off Life Fitness last month.

In a statement, Brunswick said the move would allow the new company to better focus on “driving product leadership, operational excellence and technology development to address evolving commercial fitness marketplace trends”.

Life Fitness will remain headquartered in Rosemont, Illinois and the business will be led by Irick.

Sign up for FREE ezines & magazines
Fitness equipment giant Life Fitness has made a trio of appointments as the business prepares to spin off from its parent company Brunswick.
HAF,PHR,SUP
THUMB26379_836272.jpg

News

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1 - 15 of 11,123
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New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
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Andrew Grill

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Featured supplier news
Featured supplier: Brand means business: A new era of gym equipment customisation
Jordan Fitness has long been recognised for its premium-quality gym equipment, and its wide variety of free weights, benches, functional kit, rigs and storage.
Featured supplier news
Featured supplier: Crown Sports Lockers to launch sector first at IHS 2019
Crown Sports Locker will launch a waterproof locker that will open the door to facilities demanding a sustainable solution for wet changing areas.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Stages Indoor Cycling
Stages Indoor Cycling is a product and technology company that is 100% focused on creating ...
Company profiles
Company profile: Balanced Body®
Stocked in the UK for fast, costeffective delivery, Balanced Body® delivers versatile and space-saving mind-body ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Member access schemes
Move GB: Member access schemes
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Kemitron GmbH: Hydrotherapy / spa fragrances
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