News
Les Mills takes control over distribution of UK classes
By Pete Hayman
Les Mills International (LMI) is to be the exclusive distributor for Les Mills group fitness programmes in the UK after reaching a deal with Fitness Professionals (FitPro).
The agreement will see LMI acquire the division of FitPro which has been responsible for the distribution of Les Mills programmes, with the transition to take place in early 2012.
LMI will work alongside FitPro to ensure a smooth handover, with the Les Mills UK office based at FitPro's current offices until May before relocating to premises in east London.
FitPro founder and chief executive officer Brent Hallo said: " This new arrangement enables us to focus on growing our global business and to re-focus on our services including conventions, training and exercise products.
"We will also be expanding our offering for personal trainers in 2012, with new products, education and a new global PT certification."
LMI chief executive officer Phillip Mills added: "With this move, LMI will be able to offer an excellent package directly to its UK club partners, including access to the latest marketing material and resources to maximise class attendance in clubs."
Former LMI chief executive officer Jill Tattersall has been named chief executive officer of Les Mills UK in order to oversee the transition.
Les Mills International (LMI) is to be the exclusive distributor for Les Mills
group fitness programmes in the UK after reaching a deal with Fitness
Professionals (FitPro).
HAF,PTS
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