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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Les Mills On Demand partners with This Girl Can campaign

Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.

The partnership will result in Les Mills offering a free 21-day trial to its Les Mills On Demand platform – as well as a bespoke programme designed specifically for women who are new, or returning, to exercise.

The tailored programme includes shorter-form videos and beginner tutorials designed to reduce common barriers to exercise that women face, including feeling intimidated, lack of time and low confidence in their fitness abilities.

The videos – which are supported with personalised familiarisation of the content – can be used at home and include motivational emails from Les Mills to encourage women to get started and inspire them to keep going.

They have been designed to build women’s confidence in exercise to the point they are ready to try a live class and engage with the leisure sector.

“This Girl Can aims to close the gender gap in terms of regular participation in sport and exercise,” said Frances Drury, This Girl Can marketing manager.

“We know that many women starting exercise or returning after a break find it hard to get going.

"The current phase of the campaign, #FitGotReal, shows that exercise doesn’t have to be conventional or a strict routine. It can be running around with the kids or doing sit-ups on the kitchen floor – it all counts."

Wendy Coulson, CEO at Les Mills UK, added: “We know our programming has been a successful first step in helping thousands of women fall in love with fitness so were delighted to be asked by Sport England to support This Girl Can.

“Our content is tailored for absolute beginners and those returning to exercise after a break, making this bespoke 21-day programme the perfect first step into fitness for many women.

“Our programming will support and encourage the This Girl Can audience at every step, helping them form a great new exercise habit, build confidence and witness a significant improvement in their fitness levels for everyday life."

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Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.
SAR,HAF,FIT,IND,PTS,SAM,PUB
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News

Les Mills On Demand partners with This Girl Can campaign

Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.

The partnership will result in Les Mills offering a free 21-day trial to its Les Mills On Demand platform – as well as a bespoke programme designed specifically for women who are new, or returning, to exercise.

The tailored programme includes shorter-form videos and beginner tutorials designed to reduce common barriers to exercise that women face, including feeling intimidated, lack of time and low confidence in their fitness abilities.

The videos – which are supported with personalised familiarisation of the content – can be used at home and include motivational emails from Les Mills to encourage women to get started and inspire them to keep going.

They have been designed to build women’s confidence in exercise to the point they are ready to try a live class and engage with the leisure sector.

“This Girl Can aims to close the gender gap in terms of regular participation in sport and exercise,” said Frances Drury, This Girl Can marketing manager.

“We know that many women starting exercise or returning after a break find it hard to get going.

"The current phase of the campaign, #FitGotReal, shows that exercise doesn’t have to be conventional or a strict routine. It can be running around with the kids or doing sit-ups on the kitchen floor – it all counts."

Wendy Coulson, CEO at Les Mills UK, added: “We know our programming has been a successful first step in helping thousands of women fall in love with fitness so were delighted to be asked by Sport England to support This Girl Can.

“Our content is tailored for absolute beginners and those returning to exercise after a break, making this bespoke 21-day programme the perfect first step into fitness for many women.

“Our programming will support and encourage the This Girl Can audience at every step, helping them form a great new exercise habit, build confidence and witness a significant improvement in their fitness levels for everyday life."

Sign up for FREE ezines & magazines
Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.
SAR,HAF,FIT,IND,PTS,SAM,PUB
imagesX/THUMB342109_29312_716731.jpg

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The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its
The increasing popularity of streaming services and wireless earbuds – along with the introduction of
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Features
Design focus
We’ve designed the space so that the atmosphere is intimate
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I was seeing a lot of bad pad work and poor teaching in gyms, which broke my heart but spurred me on to develop a dedicated course for boxing technique
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Job search
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Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
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More videos:
Company profiles
Company profile: Healthcheck Services Ltd
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Company profile: Stages Indoor Cycling
Stages Indoor Cycling is a product and technology company that is 100% focused on creating ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
GymSales: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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