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FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Kerzner unveils new fitness-focused hospitality brand dedicated to health and wellbeing

SIRO’s primary focus will be exceptional fitness and wellness to support a modern and balanced global lifestyle
– Philippe Zuber

Kerzner International, the owner of One&Only Resorts and Atlantis Resort & Residences, has developed a new immersive lifestyle hospitality concept inspired by fitness and wellbeing.

SIRO (pronounced Sigh-Row) represents the pillars of Strength, Inclusive, Reflection and Original and invites guests to aspire to live at their fullest potential through a specialised blend of hospitality, fitness and wellness.

A place of connection, the immersive lifestyle destinations will create a welcoming social space bringing together a global community through sports, mindfulness, nutrition, education, fitness, recovery, achievement and holistic health.

Philippe Zuber, Kerzner CEO, said: “We recognise that holistic health is more important than ever, and SIRO’s primary focus will be exceptional fitness and wellness to support a modern and balanced global lifestyle, delivered with our renowned service in a transformative and nurturing urban environment.”

Each destination will offer a spacious gym, dedicated space for yoga and meditation, dynamic activity classes, a swimming pool and use of local sports venues.

In addition, guests will be offered a variety of performance fitness activities reflective of each destination.

To aid recovery and healing, SIRO will offer the Recovery Lab, including a selection of health spa services including specialised massage therapies, cyrotherapy, infrared saunas, meditation classes and sports rehabilitation, for mindful regeneration.

Health and nutrition will also be central to SIRO, with culinary teams working with local farms and artisans to serve the best seasonal and organic fare.

Specialists will provide best-in-class nutritional advice and seminars to supplement guests’ lifestyle.

The first SIRO hotel will launch in Porto Montenegro in 2023, called SIRO Boka Place, while Kerzner has expressed plans to expand with more urban destinations. All SIRO properties will be digitally integrated to ensure a smooth guest journey.

SIRO will also be building TEAM SIRO, a team of key athletes from around the world who’ll each play an advisory role as SIRO develops the fitness and wellness elements at the heart of the immersive lifestyle experience.

The first ambassador is GB Olympic gold medalist swimmer Adam Peaty – an Olympic, World, European and Commonwealth champion, and favourite to win Olympic gold again at the next Olympics.

SIRO will provide thoughtful environments for both local residents and guests, becoming a meaningful part of the neighbourhood.

Guest rooms will be a sanctuary, a place of calm, perfect to recharge, designed with restorative properties to provide the ideal sleeping environment.

In addition, in-room spa and steam showers will aid in rejuvenation. Employing smart technology and sustainable materials, wellbeing will go beyond the physical and mental and be enhanced by the space and building, offering a private refuge for rest and recovery.

The concept will also expand beyond the hotel walls and include streaming classes, workshops, and knowledge-sharing events to further connect the SIRO community.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Kerzner International, the owner of One&Only Resorts and Atlantis Resort & Residences, has developed a new immersive lifestyle hospitality concept inspired by fitness and wellbeing.
CLD,HAF,SAB,HHR,HOT
2021/THUMB347330_329066_520216.jpg
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News

Kerzner unveils new fitness-focused hospitality brand dedicated to health and wellbeing

SIRO’s primary focus will be exceptional fitness and wellness to support a modern and balanced global lifestyle
– Philippe Zuber

Kerzner International, the owner of One&Only Resorts and Atlantis Resort & Residences, has developed a new immersive lifestyle hospitality concept inspired by fitness and wellbeing.

SIRO (pronounced Sigh-Row) represents the pillars of Strength, Inclusive, Reflection and Original and invites guests to aspire to live at their fullest potential through a specialised blend of hospitality, fitness and wellness.

A place of connection, the immersive lifestyle destinations will create a welcoming social space bringing together a global community through sports, mindfulness, nutrition, education, fitness, recovery, achievement and holistic health.

Philippe Zuber, Kerzner CEO, said: “We recognise that holistic health is more important than ever, and SIRO’s primary focus will be exceptional fitness and wellness to support a modern and balanced global lifestyle, delivered with our renowned service in a transformative and nurturing urban environment.”

Each destination will offer a spacious gym, dedicated space for yoga and meditation, dynamic activity classes, a swimming pool and use of local sports venues.

In addition, guests will be offered a variety of performance fitness activities reflective of each destination.

To aid recovery and healing, SIRO will offer the Recovery Lab, including a selection of health spa services including specialised massage therapies, cyrotherapy, infrared saunas, meditation classes and sports rehabilitation, for mindful regeneration.

Health and nutrition will also be central to SIRO, with culinary teams working with local farms and artisans to serve the best seasonal and organic fare.

Specialists will provide best-in-class nutritional advice and seminars to supplement guests’ lifestyle.

The first SIRO hotel will launch in Porto Montenegro in 2023, called SIRO Boka Place, while Kerzner has expressed plans to expand with more urban destinations. All SIRO properties will be digitally integrated to ensure a smooth guest journey.

SIRO will also be building TEAM SIRO, a team of key athletes from around the world who’ll each play an advisory role as SIRO develops the fitness and wellness elements at the heart of the immersive lifestyle experience.

The first ambassador is GB Olympic gold medalist swimmer Adam Peaty – an Olympic, World, European and Commonwealth champion, and favourite to win Olympic gold again at the next Olympics.

SIRO will provide thoughtful environments for both local residents and guests, becoming a meaningful part of the neighbourhood.

Guest rooms will be a sanctuary, a place of calm, perfect to recharge, designed with restorative properties to provide the ideal sleeping environment.

In addition, in-room spa and steam showers will aid in rejuvenation. Employing smart technology and sustainable materials, wellbeing will go beyond the physical and mental and be enhanced by the space and building, offering a private refuge for rest and recovery.

The concept will also expand beyond the hotel walls and include streaming classes, workshops, and knowledge-sharing events to further connect the SIRO community.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Kerzner International, the owner of One&Only Resorts and Atlantis Resort & Residences, has developed a new immersive lifestyle hospitality concept inspired by fitness and wellbeing.
CLD,HAF,SAB,HHR,HOT
2021/THUMB347330_329066_520216.jpg

News

Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short
A new pioneering approach looks to help cancer patients prepare for and respond to treatment
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April,
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FIBO Exhibition
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HCM Magazine
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Initiatives under the Play Strategy will create more opportunities for Hamiltonians to be active in spontaneous and informal ways
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We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
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Amid reports of a bid to buy the business, HCM was keen to get an update on the state of play at the Bannatyne Group. We sent Kate Cracknell to (virtually) speak to the FD
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HCM People

Helena Field

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Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
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Uniforms
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Salt therapy products
Himalayan Source: Salt therapy products
Exercise equipment
Power Plate: Exercise equipment
Skincare
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Wearable technology solutions
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Management software
fibodo Limited: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
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Diary dates
01-07 Dec 2022
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Diary dates
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FIBO Exhibition
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