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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Jordan Fitness sales shake-up sees Zak Pitt named MD

Zak Pitt has been announced as the new managing director of Jordan Fitness, taking over from founder Neil Jordan, who will remain as company chair.

Pitt assumes the top job after eight years as sales director, during which he oversaw sales growth of 500 per cent. Neil Jordan said that the new structure would enable him to focus on his “true passion” of product innovation.

Pitt’s former role will be split, meaning Jordan Fitness will, for the first time, focus on managing direct and trade sales separately. Dedicated to direct will be Paul Ferreira, who has been appointed head of UK direct sales, while Scott Lamber will concentrate on trade as global trade sales manager.

Paul Ferreira was formerly international sales performance manager at Escape Fitness and has 14 years’ fitness industry experience.

Lamber, meanwhile, joins Jordan Fitness from Creative Fitness Marketing, where he helped develop many different gym membership “Member Drive” campaigns across the UK.

“My appointment, along with those of Scott and Paul, show that as a company we want to ensure we stay at the forefront of an ever-changing industry,” Pitt told Health Club Management.

“We have a young, albeit very experienced team here, who bring their own forward thinking ideas and philosophies, which can only help to cement our place as one of the fastest growing and dynamic brands in the industry.”

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Zak Pitt has been announced as the new managing director of Jordan Fitness, taking over from founder Neil Jordan, who will remain as company chair.
HAF,FIT,IND,PHR
516865_322026.jpg
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News

Jordan Fitness sales shake-up sees Zak Pitt named MD

Zak Pitt has been announced as the new managing director of Jordan Fitness, taking over from founder Neil Jordan, who will remain as company chair.

Pitt assumes the top job after eight years as sales director, during which he oversaw sales growth of 500 per cent. Neil Jordan said that the new structure would enable him to focus on his “true passion” of product innovation.

Pitt’s former role will be split, meaning Jordan Fitness will, for the first time, focus on managing direct and trade sales separately. Dedicated to direct will be Paul Ferreira, who has been appointed head of UK direct sales, while Scott Lamber will concentrate on trade as global trade sales manager.

Paul Ferreira was formerly international sales performance manager at Escape Fitness and has 14 years’ fitness industry experience.

Lamber, meanwhile, joins Jordan Fitness from Creative Fitness Marketing, where he helped develop many different gym membership “Member Drive” campaigns across the UK.

“My appointment, along with those of Scott and Paul, show that as a company we want to ensure we stay at the forefront of an ever-changing industry,” Pitt told Health Club Management.

“We have a young, albeit very experienced team here, who bring their own forward thinking ideas and philosophies, which can only help to cement our place as one of the fastest growing and dynamic brands in the industry.”

Sign up for FREE ezines & magazines
Zak Pitt has been announced as the new managing director of Jordan Fitness, taking over from founder Neil Jordan, who will remain as company chair.
HAF,FIT,IND,PHR
516865_322026.jpg

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Features
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Power Plate is launching a trade in, trade up programme, explains Davide Ferreira
Features
Supplier showcase
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples
Features
feature
EMS training is having a major impact on the studio and gym market and being used by athletes, celebrities and also for rehabilitation. We talk to a select group of studio owners to hear how they’re maximising the versatility of this type of training
Features
Ask the experts
The UK health and fitness industry has doubled in size since 2000. Will growth continue, or even gather pace? And what does this mean for the European health and fitness market? How big could it grow and what factors will have an impact? HCM asks those who have the most up to date research
Features
Body scanning
Will the body image debate define the future of fit-tech? Becca Douglas looks at the evidence
Features
feature
‘TRX® for Yoga’ education fuses suspension training and yoga, says Julian Woolley
Features
Fitness foresight
We know trends like wearables, HIIT training and functional fitness are hot, but what’s coming down the track? Liz Terry looks further ahead for the latest edition of HCM’s Fitness Foresight
Features
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Andrew Grill

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Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
People
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Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
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Featured supplier news
Featured supplier: Matrix strengthens Porsche partnership with new installs at performance centre
Porsche recognises that the most important component of any vehicle is the driver.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Ojmar: Locking solutions
Governing body
EMD UK: Governing body
Professional services
Deloitte UK: Professional services
Fitness equipment
Physical Company Ltd: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Member access schemes
Move GB: Member access schemes
Trade associations
International SPA Association - iSPA: Trade associations
Audio visual
Hutchison Technologies: Audio visual
Skincare
Sothys: Skincare
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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