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Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Jon Nasta appointed as Xercise4Less marketing director

Retention and digital marketing specialist Jon Nasta has joined Xercise4Less as director of ecommerce and marketing, tasked with helping to drive the gym chain’s ambitious UK expansion programme.

Nasta, 43, arrives after an eight-year stint with membership retention specialists Retention Solutions. He will oversee ecommerce and marketing across the chain’s 29 sites, which it hopes to increase to 100 by the end of 2016.

“Having worked very closely with Xercise4Less over the last few years, I am delighted to now be a part of the team,” said Nasta.

“The sheer number of gyms we have planned to launch over the coming months shows just how big the brand has become in just over six years, plus how the demand for affordable fitness continues to increase across the country.”

Nasta said he hopes to bring innovation to the role and assist in developing a ‘number of industry firsts’ as he bids to support the expansion, grow the team and increase revenue streams.

Commenting on Nasta’s appointment, Xercise4Less COO Stuart Perrin said: “Jon is a fantastic addition to the Xercise4Less team and we welcome him on-board.

“He brings with him a wealth of industry experience and will certainly play a key role in helping to shape the business going forward. We’re excited to see what he can bring to the table.”

Retention and digital marketing specialist Jon Nasta has joined Xercise4Less as director of ecommerce and marketing, tasked with helping to drive the gym chain’s ambitious UK expansion programme.
HAF,FIT,IND,PHR
98292_372014.jpg
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News

Jon Nasta appointed as Xercise4Less marketing director

Retention and digital marketing specialist Jon Nasta has joined Xercise4Less as director of ecommerce and marketing, tasked with helping to drive the gym chain’s ambitious UK expansion programme.

Nasta, 43, arrives after an eight-year stint with membership retention specialists Retention Solutions. He will oversee ecommerce and marketing across the chain’s 29 sites, which it hopes to increase to 100 by the end of 2016.

“Having worked very closely with Xercise4Less over the last few years, I am delighted to now be a part of the team,” said Nasta.

“The sheer number of gyms we have planned to launch over the coming months shows just how big the brand has become in just over six years, plus how the demand for affordable fitness continues to increase across the country.”

Nasta said he hopes to bring innovation to the role and assist in developing a ‘number of industry firsts’ as he bids to support the expansion, grow the team and increase revenue streams.

Commenting on Nasta’s appointment, Xercise4Less COO Stuart Perrin said: “Jon is a fantastic addition to the Xercise4Less team and we welcome him on-board.

“He brings with him a wealth of industry experience and will certainly play a key role in helping to shape the business going forward. We’re excited to see what he can bring to the table.”

Retention and digital marketing specialist Jon Nasta has joined Xercise4Less as director of ecommerce and marketing, tasked with helping to drive the gym chain’s ambitious UK expansion programme.
HAF,FIT,IND,PHR
98292_372014.jpg

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HCM Magazine
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Prescribe exercise, not painkillers, to chronic pain sufferers, says the UK’s National Institute for Health and Care Excellence, as Tom Walker reports
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
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The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
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Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: iFit: your readymade omnichannel fitness solution
With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Octane Fitness: Fitness equipment
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Himalayan Source: Salt therapy products
Management software
fibodo Limited: Management software
Property & Tenders
Diary dates
12 Jun 2021
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Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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Expo Centre & Riviera di Rimini, Italy
Diary dates
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Locations worldwide,
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Les Mills
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