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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Jaguar Land Rover developing 'fitness seat' for its cars

The wellbeing of our customers and employees is at the heart of all our technological research projects
– Steve Iley

Jaguar Land Rover (JLR) is dipping its toe into the wellness tech market with a new seating solution that aims to tackle the health risks of sitting down for too long.

The car manufacturer is developing what it calls the "seat of the future" – a pioneering shape-shifting system designed to improve customer wellbeing.

The ‘morphable’ seat is being developed by JLR's Body Interiors Research division, which is looking to use a series of actuators in the seat foam to create constant micro-adjustments.

The subtle adjustments are designed to trick the brain into thinking the driver is walking. By simulating the rhythm of walking – a movement known as pelvic oscillation – the technology can help mitigate against the health risks of sitting down for too long on extended journeys.

The research is part of JLR strategy to improving customer wellbeing through technological innovation.

Previous projects have included research to reduce the effects of motion sickness and the implementation of ultraviolet light technology to stop the spread of colds and flu.

"The wellbeing of our customers and employees is at the heart of all our technological research projects," said Steve Iley, JLR's chief medical officer.

"We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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News

Jaguar Land Rover developing 'fitness seat' for its cars

The wellbeing of our customers and employees is at the heart of all our technological research projects
– Steve Iley

Jaguar Land Rover (JLR) is dipping its toe into the wellness tech market with a new seating solution that aims to tackle the health risks of sitting down for too long.

The car manufacturer is developing what it calls the "seat of the future" – a pioneering shape-shifting system designed to improve customer wellbeing.

The ‘morphable’ seat is being developed by JLR's Body Interiors Research division, which is looking to use a series of actuators in the seat foam to create constant micro-adjustments.

The subtle adjustments are designed to trick the brain into thinking the driver is walking. By simulating the rhythm of walking – a movement known as pelvic oscillation – the technology can help mitigate against the health risks of sitting down for too long on extended journeys.

The research is part of JLR strategy to improving customer wellbeing through technological innovation.

Previous projects have included research to reduce the effects of motion sickness and the implementation of ultraviolet light technology to stop the spread of colds and flu.

"The wellbeing of our customers and employees is at the heart of all our technological research projects," said Steve Iley, JLR's chief medical officer.

"We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Related news

Jaguar uses wearable tech to measure crowd reactions at Wimbledon

30 Jun 2015
The spectators’ emotional response to every ace, missed backhand and disputed line call will be ...

News

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Electronics giant LG has entered the fitness and wellness market with the launch of a
Exercise has been voted the number one way the public can help the NHS –
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1 - 15 of 11,612
Features
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Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
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SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
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Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
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Body scanning
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Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
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Catalogue Gallery
Click on a catalogue to view it online
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Core Health & Fitness
Core Health & Fitness