GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Is this simple sensor the secret to managing gym footfall?

Members hate a crowded gym and operators hate an empty one, so a new sensor that can help regulate footfall could well be the answer to everyone’s prayers.

Density is a sensor and app that counts the number of people in a given building and shares the data in real-time via the cloud. The sensor is a small box that anonymously tracks footfall by emitting an infrared light. This can then be tracked via the app which shows users how busy their favourite gym/bar/club/restaurant is.

For gym users, this means they can check how busy their club is without having to leave the house – potentially helping to limit overcrowding and also encourage attendance during times they may otherwise have avoided.

Operators can also benefit from these aspects to provide an enhanced member experience, but there are more exciting ways that they can apply the technology to help drive business.

The data that Density collects can be accessed by the developer community and this has already led to a range of innovative tie-ups. For example, Requested is a service that lets users request discounts from local businesses, when they are under capacity. In the same way that Density and Requested are being used together by restaurants to drive custom during trading lulls, gyms (particularly pay-as-you-go models) could automatically blast vouchers over Twitter for discounted rates when business is slow.

Currently starting up in the US after launching last month, Density offers free hardware and installation to select partners, charging US$25 (€23, £16) per month, to provide the footfall data for a given location.

Members hate a crowded gym and operators hate an empty one, so a new sensor that can help regulate footfall could well be the answer to everyone’s prayers.
HAF,FIT,IND,TEC
386948_273350.jpg
Latest News
Wellness tech firm Timeshifter has launched a new circadian app for shift workers, allowing them ...
Latest News
Sport England says it's introducing "new and innovative" ways to increase participation – by doing ...
Latest News
Denmark has been identified as the cheapest country in the world to live a healthy ...
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create ...
Latest News
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
HCM Magazine
HCM People
We’ve had approaches from people who want to buy the business, but there’s no desire within the team to sell. Hopefully we’ve got 20 years still to work
HCM Magazine
Statistics
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM Magazine
Standards
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM Magazine
HCM People
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
HCM People
We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
HCM Magazine
HCM magazine
Across the US, 22% of gyms have closed permanently. I’m thrilled to say that we haven’t had one permanent closure or bankruptcy
HCM magazine
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM magazine
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Opinion
promotion
Dougie Belmore is the chief payments officer of Pay.UK, the company created to bring together the UK’s foremost payment schemes, including Bacs, in 2018.
Opinion: Pay.UK – the next step in Bacs’ evolution
Featured supplier news
Featured supplier news: INTEGRATE INNOVATE INVIGORATE with Power Plate
Moving into a new era of health and wellness, Power Plate has extended their popular Black edition range to enable health clubs and fitness studios to integrate vibration training seamlessly into their facilities.
Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Video Gallery
Physical Company Ltd
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Is this simple sensor the secret to managing gym footfall?

Members hate a crowded gym and operators hate an empty one, so a new sensor that can help regulate footfall could well be the answer to everyone’s prayers.

Density is a sensor and app that counts the number of people in a given building and shares the data in real-time via the cloud. The sensor is a small box that anonymously tracks footfall by emitting an infrared light. This can then be tracked via the app which shows users how busy their favourite gym/bar/club/restaurant is.

For gym users, this means they can check how busy their club is without having to leave the house – potentially helping to limit overcrowding and also encourage attendance during times they may otherwise have avoided.

Operators can also benefit from these aspects to provide an enhanced member experience, but there are more exciting ways that they can apply the technology to help drive business.

The data that Density collects can be accessed by the developer community and this has already led to a range of innovative tie-ups. For example, Requested is a service that lets users request discounts from local businesses, when they are under capacity. In the same way that Density and Requested are being used together by restaurants to drive custom during trading lulls, gyms (particularly pay-as-you-go models) could automatically blast vouchers over Twitter for discounted rates when business is slow.

Currently starting up in the US after launching last month, Density offers free hardware and installation to select partners, charging US$25 (€23, £16) per month, to provide the footfall data for a given location.

Members hate a crowded gym and operators hate an empty one, so a new sensor that can help regulate footfall could well be the answer to everyone’s prayers.
HAF,FIT,IND,TEC
386948_273350.jpg

News

Wellness tech firm Timeshifter has launched a new circadian app for shift workers, allowing them
Sport England says it's introducing "new and innovative" ways to increase participation – by doing
Denmark has been identified as the cheapest country in the world to live a healthy
Boxx has launched a new generation punch bag and smart punch trackers that work with
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by
FIBO Exhibition
FIBO Exhibition
While exercisers often seek new ways in which to get the most out of their
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families,
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey
Location and cost are the top considerations for consumers when it comes to choosing a
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication,
FreeMotion Fitness
FreeMotion Fitness
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym
Total Fitness plans to launch a new-style health club model, with plans already in the
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across
The City of Madrid could become one of the healthiest in the world if plans
Luxury health club operator, Third Space, has opened the doors to its latest club in
A total of 22.7 million Brits – more than a third of the total population
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious
Innovatise UK Ltd
Innovatise UK Ltd
The first énergie Fitness club in Spain has opened in partnership with Core Health &
The PureGym app has been named the Health and Fitness App of the Year at
An initiative set up by the Rio Ferdinand Foundation in partnership with The Gym Group
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
1 - 20 of 12,098
HCM Magazine
HCM People
We’ve had approaches from people who want to buy the business, but there’s no desire within the team to sell. Hopefully we’ve got 20 years still to work
HCM Magazine
Statistics
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM Magazine
Standards
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM Magazine
HCM People
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
HCM People
We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
HCM Magazine
HCM magazine
Across the US, 22% of gyms have closed permanently. I’m thrilled to say that we haven’t had one permanent closure or bankruptcy
HCM magazine
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM magazine
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
HCM magazine
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Exercise has been found to power up the body’s production of endocannabinoids and reduce chronic inflammation, explains Tom Walker
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM magazine
With a business model that fuses art, fitness and music, RSG’s flagship brand – John Reed – has opened its first location in the UK, as Liz Terry reports
HCM magazine
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM magazine
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Opinion
promotion
Dougie Belmore is the chief payments officer of Pay.UK, the company created to bring together the UK’s foremost payment schemes, including Bacs, in 2018.
Opinion: Pay.UK – the next step in Bacs’ evolution
Featured supplier news
Featured supplier news: INTEGRATE INNOVATE INVIGORATE with Power Plate
Moving into a new era of health and wellness, Power Plate has extended their popular Black edition range to enable health clubs and fitness studios to integrate vibration training seamlessly into their facilities.
Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Video Gallery
Physical Company Ltd
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FreeMotion Fitness
FreeMotion Fitness
Partner sites