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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Innovate or die, warns fitness analyst David Minton

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.

In a blog post published ahead of the ongoing SIBEC conference in Spain, the Leisure Database Company director highlighted how most major businesses have set up ‘disruption’ teams looking at how new technology can change the face of delivery. Failure to do so, he says, means businesses risk seeing their value washed away by technological sea changes.

Minton cited the example of Weight Watchers, which this year saw its stock drop 92 per cent from its all-time, as weight loss apps and Youtube videos have eaten away at the company’s core offering.

Highlighting the rise of third-party booking platforms such as Uber, Airbnb and the fitness-focused ClassPass, Minton points out that these companies have succeeded by “developing a business plan which bypasses the industry and its providers and goes direct to the consumer.”

Minton calls for fitness businesses to open up their data platforms and give access to application program interfaces (APIs), so that developers can create new ways to bring fitness experiences to the consumer while involving the industry. He concedes this will require firms to to become more transparent with their business models, but says “that’s no bad thing” when it comes to working together for the sake of the industry.

“In 2016 we need a new organisation fighting for and concentrating on the fitness industry,” writes Minton. “If we don’t, then aggregators, bloggers, unboxing channels, trackers, wearables and an app for everything will win over the consumer.”

Minton’s words echo the thoughts of Les Mills UK chief executive Martin Franklin and global markets COO Keith Burnet, who recently told Health Club Management that a reluctance to ‘get digital’ and re-engineer a business towards innovation and experiences can prove fatal.

“It’s scary to think that a business can fall away so quickly, but these are the dangers if you fail to embrace digital,” said Burnet.

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.
HAF,FIT,IND,PHR,TEC
479953_384189.jpg
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News

Innovate or die, warns fitness analyst David Minton

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.

In a blog post published ahead of the ongoing SIBEC conference in Spain, the Leisure Database Company director highlighted how most major businesses have set up ‘disruption’ teams looking at how new technology can change the face of delivery. Failure to do so, he says, means businesses risk seeing their value washed away by technological sea changes.

Minton cited the example of Weight Watchers, which this year saw its stock drop 92 per cent from its all-time, as weight loss apps and Youtube videos have eaten away at the company’s core offering.

Highlighting the rise of third-party booking platforms such as Uber, Airbnb and the fitness-focused ClassPass, Minton points out that these companies have succeeded by “developing a business plan which bypasses the industry and its providers and goes direct to the consumer.”

Minton calls for fitness businesses to open up their data platforms and give access to application program interfaces (APIs), so that developers can create new ways to bring fitness experiences to the consumer while involving the industry. He concedes this will require firms to to become more transparent with their business models, but says “that’s no bad thing” when it comes to working together for the sake of the industry.

“In 2016 we need a new organisation fighting for and concentrating on the fitness industry,” writes Minton. “If we don’t, then aggregators, bloggers, unboxing channels, trackers, wearables and an app for everything will win over the consumer.”

Minton’s words echo the thoughts of Les Mills UK chief executive Martin Franklin and global markets COO Keith Burnet, who recently told Health Club Management that a reluctance to ‘get digital’ and re-engineer a business towards innovation and experiences can prove fatal.

“It’s scary to think that a business can fall away so quickly, but these are the dangers if you fail to embrace digital,” said Burnet.

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.
HAF,FIT,IND,PHR,TEC
479953_384189.jpg

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As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
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Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Video Gallery
Pendex
MyZone Group Ltd
FreeMotion Fitness
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
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Servicesport UK Limited: Independent service & maintenance
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Newport, Shropshire
Lilleshall Sports Academy
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Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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