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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Innovate or die, warns fitness analyst David Minton

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.

In a blog post published ahead of the ongoing SIBEC conference in Spain, the Leisure Database Company director highlighted how most major businesses have set up ‘disruption’ teams looking at how new technology can change the face of delivery. Failure to do so, he says, means businesses risk seeing their value washed away by technological sea changes.

Minton cited the example of Weight Watchers, which this year saw its stock drop 92 per cent from its all-time, as weight loss apps and Youtube videos have eaten away at the company’s core offering.

Highlighting the rise of third-party booking platforms such as Uber, Airbnb and the fitness-focused ClassPass, Minton points out that these companies have succeeded by “developing a business plan which bypasses the industry and its providers and goes direct to the consumer.”

Minton calls for fitness businesses to open up their data platforms and give access to application program interfaces (APIs), so that developers can create new ways to bring fitness experiences to the consumer while involving the industry. He concedes this will require firms to to become more transparent with their business models, but says “that’s no bad thing” when it comes to working together for the sake of the industry.

“In 2016 we need a new organisation fighting for and concentrating on the fitness industry,” writes Minton. “If we don’t, then aggregators, bloggers, unboxing channels, trackers, wearables and an app for everything will win over the consumer.”

Minton’s words echo the thoughts of Les Mills UK chief executive Martin Franklin and global markets COO Keith Burnet, who recently told Health Club Management that a reluctance to ‘get digital’ and re-engineer a business towards innovation and experiences can prove fatal.

“It’s scary to think that a business can fall away so quickly, but these are the dangers if you fail to embrace digital,” said Burnet.

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.
HAF,FIT,IND,PHR,TEC
479953_384189.jpg
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Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
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After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
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The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
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Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
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Property & Tenders
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Newport, Shropshire
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Innovate or die, warns fitness analyst David Minton

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.

In a blog post published ahead of the ongoing SIBEC conference in Spain, the Leisure Database Company director highlighted how most major businesses have set up ‘disruption’ teams looking at how new technology can change the face of delivery. Failure to do so, he says, means businesses risk seeing their value washed away by technological sea changes.

Minton cited the example of Weight Watchers, which this year saw its stock drop 92 per cent from its all-time, as weight loss apps and Youtube videos have eaten away at the company’s core offering.

Highlighting the rise of third-party booking platforms such as Uber, Airbnb and the fitness-focused ClassPass, Minton points out that these companies have succeeded by “developing a business plan which bypasses the industry and its providers and goes direct to the consumer.”

Minton calls for fitness businesses to open up their data platforms and give access to application program interfaces (APIs), so that developers can create new ways to bring fitness experiences to the consumer while involving the industry. He concedes this will require firms to to become more transparent with their business models, but says “that’s no bad thing” when it comes to working together for the sake of the industry.

“In 2016 we need a new organisation fighting for and concentrating on the fitness industry,” writes Minton. “If we don’t, then aggregators, bloggers, unboxing channels, trackers, wearables and an app for everything will win over the consumer.”

Minton’s words echo the thoughts of Les Mills UK chief executive Martin Franklin and global markets COO Keith Burnet, who recently told Health Club Management that a reluctance to ‘get digital’ and re-engineer a business towards innovation and experiences can prove fatal.

“It’s scary to think that a business can fall away so quickly, but these are the dangers if you fail to embrace digital,” said Burnet.

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.
HAF,FIT,IND,PHR,TEC
479953_384189.jpg

News

The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey
Location and cost are the top considerations for consumers when it comes to choosing a
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication,
Total Fitness plans to launch a new-style health club model, with plans already in the
FreeMotion Fitness
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An iconic Dutch fitness centre that first opened 32 years ago has received an extensive
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across
The City of Madrid could become one of the healthiest in the world if plans
Luxury health club operator, Third Space, has opened the doors to its latest club in
A total of 22.7 million Brits – more than a third of the total population
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The PureGym app has been named the Health and Fitness App of the Year at
Innovatise UK Ltd
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A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
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Polish corporate wellness platform Benefit Systems has taken over a majority stake in club operator
Life Fitness (UK) Ltd
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HCM Magazine
Debate
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
HCM People
It makes services and tech more accessible and affordable for wellness professionals
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
Everyone’s talking about
Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
HCM Magazine
New opening
Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
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This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM magazine
HCM People

Alan Leach

Chair of IHRSA and CEO, West Wood Clubs
IHRSA is now on a mission to bring the global industry together
HCM magazine
NICE has done a U-turn on its controversial guidelines for treating Chronic Fatigue Syndrome, saying that physical activity or therapy should not now be routinely prescribed for patients
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Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
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Harry Jameson and Oli Patrick

Co-founders, Future Practice
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HCM magazine
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
Featured supplier news
Featured supplier news: Precor reaffirms itself in premium sector with introduction of two new cardio range colours
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black Pearl and Storm Grey.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Power Plate: Exercise equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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