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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Innovate or die, warns fitness analyst David Minton

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.

In a blog post published ahead of the ongoing SIBEC conference in Spain, the Leisure Database Company director highlighted how most major businesses have set up ‘disruption’ teams looking at how new technology can change the face of delivery. Failure to do so, he says, means businesses risk seeing their value washed away by technological sea changes.

Minton cited the example of Weight Watchers, which this year saw its stock drop 92 per cent from its all-time, as weight loss apps and Youtube videos have eaten away at the company’s core offering.

Highlighting the rise of third-party booking platforms such as Uber, Airbnb and the fitness-focused ClassPass, Minton points out that these companies have succeeded by “developing a business plan which bypasses the industry and its providers and goes direct to the consumer.”

Minton calls for fitness businesses to open up their data platforms and give access to application program interfaces (APIs), so that developers can create new ways to bring fitness experiences to the consumer while involving the industry. He concedes this will require firms to to become more transparent with their business models, but says “that’s no bad thing” when it comes to working together for the sake of the industry.

“In 2016 we need a new organisation fighting for and concentrating on the fitness industry,” writes Minton. “If we don’t, then aggregators, bloggers, unboxing channels, trackers, wearables and an app for everything will win over the consumer.”

Minton’s words echo the thoughts of Les Mills UK chief executive Martin Franklin and global markets COO Keith Burnet, who recently told Health Club Management that a reluctance to ‘get digital’ and re-engineer a business towards innovation and experiences can prove fatal.

“It’s scary to think that a business can fall away so quickly, but these are the dangers if you fail to embrace digital,” said Burnet.

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.
HAF,FIT,IND,PHR,TEC
479953_384189.jpg
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Click on a catalogue to view it online
Directory
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Exercise equipment
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Whole body cryotherapy
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Property & Tenders
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Innovate or die, warns fitness analyst David Minton

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.

In a blog post published ahead of the ongoing SIBEC conference in Spain, the Leisure Database Company director highlighted how most major businesses have set up ‘disruption’ teams looking at how new technology can change the face of delivery. Failure to do so, he says, means businesses risk seeing their value washed away by technological sea changes.

Minton cited the example of Weight Watchers, which this year saw its stock drop 92 per cent from its all-time, as weight loss apps and Youtube videos have eaten away at the company’s core offering.

Highlighting the rise of third-party booking platforms such as Uber, Airbnb and the fitness-focused ClassPass, Minton points out that these companies have succeeded by “developing a business plan which bypasses the industry and its providers and goes direct to the consumer.”

Minton calls for fitness businesses to open up their data platforms and give access to application program interfaces (APIs), so that developers can create new ways to bring fitness experiences to the consumer while involving the industry. He concedes this will require firms to to become more transparent with their business models, but says “that’s no bad thing” when it comes to working together for the sake of the industry.

“In 2016 we need a new organisation fighting for and concentrating on the fitness industry,” writes Minton. “If we don’t, then aggregators, bloggers, unboxing channels, trackers, wearables and an app for everything will win over the consumer.”

Minton’s words echo the thoughts of Les Mills UK chief executive Martin Franklin and global markets COO Keith Burnet, who recently told Health Club Management that a reluctance to ‘get digital’ and re-engineer a business towards innovation and experiences can prove fatal.

“It’s scary to think that a business can fall away so quickly, but these are the dangers if you fail to embrace digital,” said Burnet.

Leisure industry analyst David Minton has warned that fitness businesses must take heed of technological advances and future-proof their business, or risk being wiped out entirely.
HAF,FIT,IND,PHR,TEC
479953_384189.jpg

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People with early-stage Parkinson’s should do regular exercise to slow down the progression of the
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The Workforce State of Mind Survey, now in its second year, has begun to gather
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FIBO Exhibition
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HCM Magazine
HCM People
We’ve had approaches from people who want to buy the business, but there’s no desire within the team to sell. Hopefully we’ve got 20 years still to work
HCM Magazine
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Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM Magazine
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Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
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As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
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Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
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HCM Magazine
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Mentra by SATS is a whole ecosystem, with the first physical product an interactive fitness mirror that costs around €1,300, with a digital fitness subscription charged on top
HCM magazine
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured supplier news
Featured supplier news: Focus on health to attract and retain new members in 2022
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Salt therapy products
Himalayan Source: Salt therapy products
On demand
Fitness On Demand: On demand
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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