GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Precor UK
Precor UK
Precor UK
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Independent report on fitness aggregation to be launched in February

A white paper charting the effects of intermediary services – or aggregators – in the fitness sector will be published on 10 February.

The Aggregation in Fitness report, published in collaboration between Fusion Analytics and online fitness marketplace Hussle, aims to provide fitness operators with increased data to support the wider industry debate on the topic.

Aggregation continues to stir up debate and much of the industry remains undecided over its merits.

One of the most often cited reasons for this is the perceived lack of data available for operators to make an informed decision on.

To assist with this, Hussle has now opened its books to an independent data consultant, Fusion Analytics, to address key questions through data.

Specific topics and questions covered in the report relate to the substitution of members, intervention with potential customers, and incrementality to the value of the overall fitness industry.

Hussle's head of fitness partnerships, Jamie O’Keefe, said the data and the report will, for the first time, provide the information needed for a proper analysis of intermediary services.

"The data from this report paints a very different picture to the one that has been pushed, largely by budget operators, which does not resonate with the experiences of operators that successfully use ‘aggregation’ services to reach new customers," O'Keefe said.

Howard Thompson, director at Fusion Analytics, added: “The findings in the report demonstrate clear trends in this new and innovative approach to the fitness industry.

"They provide an overall net contribution of revenue and people – enabling both active gym members to use a wider range of facilities, often on top of what they currently use, and non-gym members to trial a range of facilities in different locations.”

Aggregation in Fitness will be published on 10 February 2020 and free copies can be pre-ordered online at: www.aggregationinfitness.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A white paper, charting the effects of intermediary services – or aggregators – in the fitness sector will be published on 10 February.
HAF,FIT,IND,PTS,RES
imagesX/THUMB344486_289383_469012.jpg
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
HCM Magazine
Opinion
The ties that existed between physical training and healthcare have been cut and healthcare and fitness have become separate industries. This has to change
HCM Magazine
New opening
With a business model that fuses art, fitness and music, RSG’s flagship brand – John Reed – has opened its first location in the UK, as Liz Terry reports
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
Statistics
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM Magazine
Standards
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM Magazine
HCM magazine
HCM People

Randy Hetrick

Founder of TRX and OutFit
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM magazine
Across the US, 22% of gyms have closed permanently. I’m thrilled to say that we haven’t had one permanent closure or bankruptcy
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
On demand
Fitness On Demand: On demand
trade associations
International SPA Association - iSPA: trade associations
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Independent report on fitness aggregation to be launched in February

A white paper charting the effects of intermediary services – or aggregators – in the fitness sector will be published on 10 February.

The Aggregation in Fitness report, published in collaboration between Fusion Analytics and online fitness marketplace Hussle, aims to provide fitness operators with increased data to support the wider industry debate on the topic.

Aggregation continues to stir up debate and much of the industry remains undecided over its merits.

One of the most often cited reasons for this is the perceived lack of data available for operators to make an informed decision on.

To assist with this, Hussle has now opened its books to an independent data consultant, Fusion Analytics, to address key questions through data.

Specific topics and questions covered in the report relate to the substitution of members, intervention with potential customers, and incrementality to the value of the overall fitness industry.

Hussle's head of fitness partnerships, Jamie O’Keefe, said the data and the report will, for the first time, provide the information needed for a proper analysis of intermediary services.

"The data from this report paints a very different picture to the one that has been pushed, largely by budget operators, which does not resonate with the experiences of operators that successfully use ‘aggregation’ services to reach new customers," O'Keefe said.

Howard Thompson, director at Fusion Analytics, added: “The findings in the report demonstrate clear trends in this new and innovative approach to the fitness industry.

"They provide an overall net contribution of revenue and people – enabling both active gym members to use a wider range of facilities, often on top of what they currently use, and non-gym members to trial a range of facilities in different locations.”

Aggregation in Fitness will be published on 10 February 2020 and free copies can be pre-ordered online at: www.aggregationinfitness.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A white paper, charting the effects of intermediary services – or aggregators – in the fitness sector will be published on 10 February.
HAF,FIT,IND,PTS,RES
imagesX/THUMB344486_289383_469012.jpg

News

Boutique chain Trib3 will become one of the first fitness operators to establish a presence
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled,
The Workforce State of Mind Survey, now in its second year, has begun to gather
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114
People living in London have been advised to avoid or reduce strenuous exercise today (Friday
Precor UK
Precor UK
The ‘health seeker’ is a term being used a lot within fitness right now, as
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant
The UK government should encourage – and make it easier – for doctors and other
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New
4 Global – a partner in the Moving Communities initiative – has completed an initial public
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a
The Cleveland Clinic’s chief wellness officer Michael Roizen predicts longevity will become the next major
FIBO Exhibition
FIBO Exhibition
No two gyms are the same, but making the most of artificial intelligence (AI) and
Physically active people are 50 per cent more likely to develop higher levels of antibodies
United Fitness Brands (UFB) has added London-based operator Triyoga to its portfolio. Triyoga, which operates
Wearable technology, outdoor exercise activities and strength training are among the trends expected to shape
COVID-19 is accelerating interest in wellness as more consumers have been faced with the importance
The number of positive COVID-19 cases among people who have visited health clubs across Europe
HCM has confirmed that the UK government's £1bn support package for the hospitality and leisure
Fitness On Demand
Fitness On Demand
Known for its innovation and for providing one of the the most comprehensive gym and
The Gym Group has opened five clubs in one day to reach 200 sites in
UK Active has sent letters to three government departments, asking for them to provide the
Les Mills
Les Mills
1 - 20 of 12,126
HCM Magazine
Opinion
The ties that existed between physical training and healthcare have been cut and healthcare and fitness have become separate industries. This has to change
HCM Magazine
New opening
With a business model that fuses art, fitness and music, RSG’s flagship brand – John Reed – has opened its first location in the UK, as Liz Terry reports
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
Statistics
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM Magazine
Standards
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM Magazine
HCM magazine
HCM People

Randy Hetrick

Founder of TRX and OutFit
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM magazine
Across the US, 22% of gyms have closed permanently. I’m thrilled to say that we haven’t had one permanent closure or bankruptcy
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM magazine
Mentra by SATS is a whole ecosystem, with the first physical product an interactive fitness mirror that costs around €1,300, with a digital fitness subscription charged on top
HCM magazine
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
HCM magazine
HCM People

Alex Nicholl

MD, Sweat by BXR
We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
HCM magazine
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
We’ve never wanted to be the biggest, just the best
HCM magazine
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
On demand
Fitness On Demand: On demand
trade associations
International SPA Association - iSPA: trade associations
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Precor UK
Precor UK
Partner sites