GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Active IQ
Active IQ
Active IQ
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Immersive Gym reveals augmented real-time fitness journeys

The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”
– Charles Pearce

Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.

Using overhead projectors or LED screens, 220 degrees of captured content is streamed onto three studio walls, while spatial audio and reactive lighting provide an immersive AR experience.

The set-up is suitable for cycling, running and rowing or any connected piece of training equipment, as well as wellness activities such as yoga, mindfulness and binaural beats frequency sessions – this involves listening to two different frequency levels in the left and right ear which can either energise the brain or place it in a meditative state.

Immersive Gym plans, designs and delivers tech-augmented fitness spaces and gyms, including advising on what gym equipment, software and cameras should be used.

A basic fit-out has a starting price of £25k, while the cost of a large bespoke installation starts at £100k.Clients are provided with a gallery of real-life and AR trails and can also use Zwift, or pre-recorded classes from suppliers such as Les Mills. Immersive Gym recommends the use of online racing content to instil a competitive element to individual workouts.

The system operates via a proprietary touchscreen menu which categorises content into Studio; mat-work and classes, Gym; run, cycle and row and Entertainment; racing and flight simulations and media.

Customers can have remote PT sessions using a video dial-in feature, with camera feedback enabling trainers and users to monitor and guide performance during sessions, even when they can’t physically meet up.

“Immersive Gym allows you to be immersed in any environment you choose while being in your own space,” said founder, Charles Pearce. “We’re using the latest technology to combine the opportunity for physical and mental wellbeing in an environment that’s second to none.”

Pearce was inspired to create the concept after he prepared for a charity bike ride and felt constricted by training on a static bike with only a computer screen that did not provide an engaging field of view for the content provided.

He also identified a gap in the market because he felt gyms had become too functional and hadn’t evolved in the same way that fitness hardware had.

“I noticed that the gym and studio space just hadn’t evolved from the mirrored walls, wooden floors and loose kit,” said Pearce. “The spaces simply had not utilised the available technological developments to enable gyms to provide an inspirational, motivating and rewarding place to train.

“Ninety per cent of people we’ve spoken to have said, by choice, that they’d like to be outside when exercising,” he explains. “The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”

Immersive Gym can create bespoke films for customers for an additional fee, filmed at their choice of location, ranging from mountain bike paths to tropical beaches.

Pearce has aspirations for Immersive Gym to enter the corporate market to diversify the corporate wellness offering and change the expectation that workplace wellness can just be satisfied with the provision of a gym membership.

The company is in talks regarding potential collaborations with prime residences, yachts, hotels and corporates to provide a versatile concept suitable for workplace wellness.

Immersive Gym has set a limit to install 50 studios in the next 12 months, with 80 per cent of these in hotels and private residences and 20 per cent in corporate wellness locations, to ensure high-quality standards can be met.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.
TEC,HAF,SAM
imagesX/THUMB344745_361705_155199.jpg
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Latest News
As health clubs and fitness studios in England are counting the hours down to reopening ...
Latest News
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in ...
Latest News
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber ...
Latest News
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO ...
Latest News
Les Mills has come up with an ingenious solution to get around the pandemic travel ...
HCM Magazine
Sponsored
Technogym’s ambition and impact in the physical activity sector aligns perfectly with our values. We now have an amazing suite of state-of-the-art equipment with endless opportunity for innovation
HCM Magazine
Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
HCM Magazine
Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Reopening
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
HCM magazine
The Mahindra Group has always taken wellbeing very seriously; its Indian heritage means that mental and spiritual health and mindfulness are embedded in its philosophy
HCM magazine
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
HCM magazine
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Spa software
SpaBooker: Spa software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Immersive Gym reveals augmented real-time fitness journeys

The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”
– Charles Pearce

Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.

Using overhead projectors or LED screens, 220 degrees of captured content is streamed onto three studio walls, while spatial audio and reactive lighting provide an immersive AR experience.

The set-up is suitable for cycling, running and rowing or any connected piece of training equipment, as well as wellness activities such as yoga, mindfulness and binaural beats frequency sessions – this involves listening to two different frequency levels in the left and right ear which can either energise the brain or place it in a meditative state.

Immersive Gym plans, designs and delivers tech-augmented fitness spaces and gyms, including advising on what gym equipment, software and cameras should be used.

A basic fit-out has a starting price of £25k, while the cost of a large bespoke installation starts at £100k.Clients are provided with a gallery of real-life and AR trails and can also use Zwift, or pre-recorded classes from suppliers such as Les Mills. Immersive Gym recommends the use of online racing content to instil a competitive element to individual workouts.

The system operates via a proprietary touchscreen menu which categorises content into Studio; mat-work and classes, Gym; run, cycle and row and Entertainment; racing and flight simulations and media.

Customers can have remote PT sessions using a video dial-in feature, with camera feedback enabling trainers and users to monitor and guide performance during sessions, even when they can’t physically meet up.

“Immersive Gym allows you to be immersed in any environment you choose while being in your own space,” said founder, Charles Pearce. “We’re using the latest technology to combine the opportunity for physical and mental wellbeing in an environment that’s second to none.”

Pearce was inspired to create the concept after he prepared for a charity bike ride and felt constricted by training on a static bike with only a computer screen that did not provide an engaging field of view for the content provided.

He also identified a gap in the market because he felt gyms had become too functional and hadn’t evolved in the same way that fitness hardware had.

“I noticed that the gym and studio space just hadn’t evolved from the mirrored walls, wooden floors and loose kit,” said Pearce. “The spaces simply had not utilised the available technological developments to enable gyms to provide an inspirational, motivating and rewarding place to train.

“Ninety per cent of people we’ve spoken to have said, by choice, that they’d like to be outside when exercising,” he explains. “The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”

Immersive Gym can create bespoke films for customers for an additional fee, filmed at their choice of location, ranging from mountain bike paths to tropical beaches.

Pearce has aspirations for Immersive Gym to enter the corporate market to diversify the corporate wellness offering and change the expectation that workplace wellness can just be satisfied with the provision of a gym membership.

The company is in talks regarding potential collaborations with prime residences, yachts, hotels and corporates to provide a versatile concept suitable for workplace wellness.

Immersive Gym has set a limit to install 50 studios in the next 12 months, with 80 per cent of these in hotels and private residences and 20 per cent in corporate wellness locations, to ensure high-quality standards can be met.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.
TEC,HAF,SAM
imagesX/THUMB344745_361705_155199.jpg

News

A parliamentary report is calling for a £3bn intervention fund to build back better health
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers),
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed
As health clubs and fitness studios in England are counting the hours down to reopening
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber
Safe Space Lockers
Safe Space Lockers
Red light therapy equipment supplier, Red Light Rising has partnered with Aidan Robinson of ITRM
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO
Les Mills has come up with an ingenious solution to get around the pandemic travel
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a
There is growing evidence that a COVID-19 infection could trigger diabetes in some patients. One
Danish health club operator Repeat, launched in 2016 by serial fitness entrepreneur Rasmus Ingerslev, has
The UK government has launched a new Office for Health Promotion, designed to lead efforts
Miha Bodytec GmbH
Miha Bodytec GmbH
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual
Rainer Schaller's RSG Group has opened a John Reed Fitness club in downtown Los Angeles
Boutique fitness behemoth Xponential Fitness has added boxing studio operator Rumble to its ever-growing portfolio
A new "supergroup" of boutique fitness brands will look to help pool resources and use
Total Fitness is entering into a company voluntary arrangement (CVA), after being hit hard by
Children aged between 4 and 6 who have better cardiorespiratory health than their peers also
Prince Harry, The Duke of Sussex has become the first chief impact officer of US-based
Global Wellness Summit
Global Wellness Summit
Over the last year, fitness and wellness organisations have faced challenges like never before. When
It is unlikely that the UK will see a Work Out to Help Out scheme
Myzone CEO, Dave Wright, has announced the launch of MZ-Switch, a mobile heart rate monitor
FreeMotion Fitness
FreeMotion Fitness
1 - 20 of 11,844
HCM Magazine
Sponsored
Technogym’s ambition and impact in the physical activity sector aligns perfectly with our values. We now have an amazing suite of state-of-the-art equipment with endless opportunity for innovation
HCM Magazine
Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
HCM Magazine
Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Reopening
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
HCM magazine
The Mahindra Group has always taken wellbeing very seriously; its Indian heritage means that mental and spiritual health and mindfulness are embedded in its philosophy
HCM magazine
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
HCM magazine
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
HCM People

Colin Grant

CEO, Pure Group
Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet
HCM magazine
New tax laws will hit the UK fitness sector in early April, changing the way freelance PTs are legally classified for income tax and national insurance, as Abi Harris reports
HCM magazine
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM magazine
One of the best aspects of Studio Three is our loyal membership community. Our team has really come to know our members and where they are in their wellness journey
HCM magazine
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
HCM magazine
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Spa software
SpaBooker: Spa software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Active IQ
Active IQ