Latest news
IOU sessions for LIW revealed
Details of the four sessions that will make up this year's Independent Operators Unite (IOU) event at Leisure Industry Week (LIW) have been revealed.
There will be two sessions before lunch, one on sales and marketing and another on member retention.
The first post-lunch session will look into how to increase secondary spend while the second, closing session will offer the chance for independent operators to share the experiences and lessons learnt from operating independent outlets.
Dave Wright, chief executive of Creative Fitness Marketing, said: "These will be one of the highest attended sessions ever in the fitness industry with anywhere between 300 and 800 club owners in each session."