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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

IHRSA's interim CEO, Brent Darden, tells HCM it’s time for a ‘sense of urgency to survive and thrive’

Speaking to HCM, Brent Darden, the new interim CEO and president of IHRSA, says the organisation is positively committed to a reassessment of its mission and activity.

Darden said: "I believe the time has come for both IHRSA and our industry to reimagine themselves — to reset and to set the stage for a revival that holds tremendous promise."

Darden, a former IHRSA board member, was appointed to take over from Joe Moore, who stepped down last week in the middle of a growing crisis over booth refunds for IHRSA's cancelled 2020 trade show, with industry insiders saying the change was 'overdue'.

Darden said: “ IHRSA remains committed to its founding principles of growing, protecting, and promoting the health and fitness industry. As we look to the future, we must strengthen our resolve to live out these ideals in support of the global community we serve.

He stressed the challenges facing the industry in terms of profile with governments and stakeholders, commenting: "It’s been said that crisis reveals character, and this is true not only of individuals, but also of organisations.

"The pandemic has laid bare the reality of how far we must go to earn a prominent place in the continuum of helping people lead healthier lifestyles.

"Around the world, at a time when the benefits of regular exercise should be emphasised more than ever, it has been dismissed and deemed irrelevant."

Darden said making this journey is a responsiblity for all in the industry to share, saying: "Collectively, we simply must do more if we want to play a significant role in the fight to reverse the trend of obesity, physical inactivity, and unfulfilled wellbeing.

"As the interim CEO of IHRSA, I look forward to reaffirming our value to the association's members and bringing together the passion that our industry has, when it comes to making a difference to the lives of others," he said.

Although no mention was made of the refund crisis, Darden acknowledged the existential threats facing both IHRSA and parts of the industry, by concluding: "While honouring our past, and being respectful of our present, the future requires that we evolve with a sense of urgency, to survive and thrive."

Stephen Tharrett, industry analyst and co-founder of ClubIntel said: "Change is always hard, but in this instance it was needed. IHRSA needs to step back and decide what it really wants to be. Should it be a lobbying entity? Should it be focused on education for the industry? Should it spend more promoting the industry? Should it be US or international in focus? Once it answers these important questions, then it can find the right leader to take it into the future."

Darden will steady the ship while the association seeks a new CEO, and it has set up a dedicated committee to drive this recruitment process.

Joe Moore's departure was announced by the IHRSA board on Tuesday, August 18. He had been president and CEO since 2006.

Brent Darden background

Brent Darden earned his master’s degree in exercise science from Baylor University and began his career as a front desk attendant and fitness floor instructor at the First Baptist Church of Waco Life Recreation Center.

He was subsequently employed in a variety of positions in a regional multi-club group, a large independent athletic facility, and a niche group exercise studio.

He went on to work in corporate wellness, as wellness director for Texas Instruments and Northern Telecom and then served as VP at Cooper Aerobic Enterprises, working alongside Dr Kenneth Cooper, where he ran the fitness centre and in-residence wellness programme and oversaw the opening of the Cooper Spa, and the establishment of the Cooper Consulting division.

In 2003, Darden and his partner took over the failed North Dallas Athletic Club, renovating it and relaunching it as the Telos Fitness Center.

From 2010 to 2015, Darden served on the IHRSA board of directors, as nominations committee chair, vice-chair, chair of the board, and ex-officio.

Since that time, he has consulted for fitness brands and delivered keynote presentations around the world on leadership, employee engagement, customer experience, strategy, and brand frameworks.

Find out more about Brent Darden on his website here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Speaking to HCM, Brent Darden, the new interim CEO and president of IHRSA, says the organisation is positively committed to a reassessment of its mission and activity.
HAF
2020/THUMB346138_282530_590614.jpg
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News

IHRSA's interim CEO, Brent Darden, tells HCM it’s time for a ‘sense of urgency to survive and thrive’

Speaking to HCM, Brent Darden, the new interim CEO and president of IHRSA, says the organisation is positively committed to a reassessment of its mission and activity.

Darden said: "I believe the time has come for both IHRSA and our industry to reimagine themselves — to reset and to set the stage for a revival that holds tremendous promise."

Darden, a former IHRSA board member, was appointed to take over from Joe Moore, who stepped down last week in the middle of a growing crisis over booth refunds for IHRSA's cancelled 2020 trade show, with industry insiders saying the change was 'overdue'.

Darden said: “ IHRSA remains committed to its founding principles of growing, protecting, and promoting the health and fitness industry. As we look to the future, we must strengthen our resolve to live out these ideals in support of the global community we serve.

He stressed the challenges facing the industry in terms of profile with governments and stakeholders, commenting: "It’s been said that crisis reveals character, and this is true not only of individuals, but also of organisations.

"The pandemic has laid bare the reality of how far we must go to earn a prominent place in the continuum of helping people lead healthier lifestyles.

"Around the world, at a time when the benefits of regular exercise should be emphasised more than ever, it has been dismissed and deemed irrelevant."

Darden said making this journey is a responsiblity for all in the industry to share, saying: "Collectively, we simply must do more if we want to play a significant role in the fight to reverse the trend of obesity, physical inactivity, and unfulfilled wellbeing.

"As the interim CEO of IHRSA, I look forward to reaffirming our value to the association's members and bringing together the passion that our industry has, when it comes to making a difference to the lives of others," he said.

Although no mention was made of the refund crisis, Darden acknowledged the existential threats facing both IHRSA and parts of the industry, by concluding: "While honouring our past, and being respectful of our present, the future requires that we evolve with a sense of urgency, to survive and thrive."

Stephen Tharrett, industry analyst and co-founder of ClubIntel said: "Change is always hard, but in this instance it was needed. IHRSA needs to step back and decide what it really wants to be. Should it be a lobbying entity? Should it be focused on education for the industry? Should it spend more promoting the industry? Should it be US or international in focus? Once it answers these important questions, then it can find the right leader to take it into the future."

Darden will steady the ship while the association seeks a new CEO, and it has set up a dedicated committee to drive this recruitment process.

Joe Moore's departure was announced by the IHRSA board on Tuesday, August 18. He had been president and CEO since 2006.

Brent Darden background

Brent Darden earned his master’s degree in exercise science from Baylor University and began his career as a front desk attendant and fitness floor instructor at the First Baptist Church of Waco Life Recreation Center.

He was subsequently employed in a variety of positions in a regional multi-club group, a large independent athletic facility, and a niche group exercise studio.

He went on to work in corporate wellness, as wellness director for Texas Instruments and Northern Telecom and then served as VP at Cooper Aerobic Enterprises, working alongside Dr Kenneth Cooper, where he ran the fitness centre and in-residence wellness programme and oversaw the opening of the Cooper Spa, and the establishment of the Cooper Consulting division.

In 2003, Darden and his partner took over the failed North Dallas Athletic Club, renovating it and relaunching it as the Telos Fitness Center.

From 2010 to 2015, Darden served on the IHRSA board of directors, as nominations committee chair, vice-chair, chair of the board, and ex-officio.

Since that time, he has consulted for fitness brands and delivered keynote presentations around the world on leadership, employee engagement, customer experience, strategy, and brand frameworks.

Find out more about Brent Darden on his website here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Speaking to HCM, Brent Darden, the new interim CEO and president of IHRSA, says the organisation is positively committed to a reassessment of its mission and activity.
HAF
2020/THUMB346138_282530_590614.jpg

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FIBO Exhibition
FIBO Exhibition
1 - 20 of 12,088
HCM Magazine
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HCM Magazine
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Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
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This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
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HCM Magazine
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Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Physical Company Ltd
Sport Alliance GmbH
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Precor: Fitness equipment
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
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Comfort Zone - Davines S.p.A: Skincare
Exercise equipment
Power Plate: Exercise equipment
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Welwyn Garden City
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Property & Tenders
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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