GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

IHRSA's interim CEO, Brent Darden, tells HCM it’s time for a ‘sense of urgency to survive and thrive’

Speaking to HCM, Brent Darden, the new interim CEO and president of IHRSA, says the organisation is positively committed to a reassessment of its mission and activity.

Darden said: "I believe the time has come for both IHRSA and our industry to reimagine themselves — to reset and to set the stage for a revival that holds tremendous promise."

Darden, a former IHRSA board member, was appointed to take over from Joe Moore, who stepped down last week in the middle of a growing crisis over booth refunds for IHRSA's cancelled 2020 trade show, with industry insiders saying the change was 'overdue'.

Darden said: “ IHRSA remains committed to its founding principles of growing, protecting, and promoting the health and fitness industry. As we look to the future, we must strengthen our resolve to live out these ideals in support of the global community we serve.

He stressed the challenges facing the industry in terms of profile with governments and stakeholders, commenting: "It’s been said that crisis reveals character, and this is true not only of individuals, but also of organisations.

"The pandemic has laid bare the reality of how far we must go to earn a prominent place in the continuum of helping people lead healthier lifestyles.

"Around the world, at a time when the benefits of regular exercise should be emphasised more than ever, it has been dismissed and deemed irrelevant."

Darden said making this journey is a responsiblity for all in the industry to share, saying: "Collectively, we simply must do more if we want to play a significant role in the fight to reverse the trend of obesity, physical inactivity, and unfulfilled wellbeing.

"As the interim CEO of IHRSA, I look forward to reaffirming our value to the association's members and bringing together the passion that our industry has, when it comes to making a difference to the lives of others," he said.

Although no mention was made of the refund crisis, Darden acknowledged the existential threats facing both IHRSA and parts of the industry, by concluding: "While honouring our past, and being respectful of our present, the future requires that we evolve with a sense of urgency, to survive and thrive."

Stephen Tharrett, industry analyst and co-founder of ClubIntel said: "Change is always hard, but in this instance it was needed. IHRSA needs to step back and decide what it really wants to be. Should it be a lobbying entity? Should it be focused on education for the industry? Should it spend more promoting the industry? Should it be US or international in focus? Once it answers these important questions, then it can find the right leader to take it into the future."

Darden will steady the ship while the association seeks a new CEO, and it has set up a dedicated committee to drive this recruitment process.

Joe Moore's departure was announced by the IHRSA board on Tuesday, August 18. He had been president and CEO since 2006.

Brent Darden background

Brent Darden earned his master’s degree in exercise science from Baylor University and began his career as a front desk attendant and fitness floor instructor at the First Baptist Church of Waco Life Recreation Center.

He was subsequently employed in a variety of positions in a regional multi-club group, a large independent athletic facility, and a niche group exercise studio.

He went on to work in corporate wellness, as wellness director for Texas Instruments and Northern Telecom and then served as VP at Cooper Aerobic Enterprises, working alongside Dr Kenneth Cooper, where he ran the fitness centre and in-residence wellness programme and oversaw the opening of the Cooper Spa, and the establishment of the Cooper Consulting division.

In 2003, Darden and his partner took over the failed North Dallas Athletic Club, renovating it and relaunching it as the Telos Fitness Center.

From 2010 to 2015, Darden served on the IHRSA board of directors, as nominations committee chair, vice-chair, chair of the board, and ex-officio.

Since that time, he has consulted for fitness brands and delivered keynote presentations around the world on leadership, employee engagement, customer experience, strategy, and brand frameworks.

Find out more about Brent Darden on his website here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Speaking to HCM, Brent Darden, the new interim CEO and president of IHRSA, says the organisation is positively committed to a reassessment of its mission and activity.
HAF
2020/THUMB346138_282530_590614.jpg
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
HCM Magazine
Flooring
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
HCM People
We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
HCM Magazine
Statistics
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM Magazine
Everyone’s talking about
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Editor's letter
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM Magazine
HCM magazine
Mentra by SATS is a whole ecosystem, with the first physical product an interactive fitness mirror that costs around €1,300, with a digital fitness subscription charged on top
HCM magazine
TVS Group installs a new world class facilities at the University of Kent in partnership with Robbins
HCM magazine
We’ve never wanted to be the biggest, just the best
Featured supplier news
Featured supplier news: Focus on health to attract and retain new members in 2022
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
trade associations
International SPA Association - iSPA: trade associations
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Fitlockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

IHRSA's interim CEO, Brent Darden, tells HCM it’s time for a ‘sense of urgency to survive and thrive’

Speaking to HCM, Brent Darden, the new interim CEO and president of IHRSA, says the organisation is positively committed to a reassessment of its mission and activity.

Darden said: "I believe the time has come for both IHRSA and our industry to reimagine themselves — to reset and to set the stage for a revival that holds tremendous promise."

Darden, a former IHRSA board member, was appointed to take over from Joe Moore, who stepped down last week in the middle of a growing crisis over booth refunds for IHRSA's cancelled 2020 trade show, with industry insiders saying the change was 'overdue'.

Darden said: “ IHRSA remains committed to its founding principles of growing, protecting, and promoting the health and fitness industry. As we look to the future, we must strengthen our resolve to live out these ideals in support of the global community we serve.

He stressed the challenges facing the industry in terms of profile with governments and stakeholders, commenting: "It’s been said that crisis reveals character, and this is true not only of individuals, but also of organisations.

"The pandemic has laid bare the reality of how far we must go to earn a prominent place in the continuum of helping people lead healthier lifestyles.

"Around the world, at a time when the benefits of regular exercise should be emphasised more than ever, it has been dismissed and deemed irrelevant."

Darden said making this journey is a responsiblity for all in the industry to share, saying: "Collectively, we simply must do more if we want to play a significant role in the fight to reverse the trend of obesity, physical inactivity, and unfulfilled wellbeing.

"As the interim CEO of IHRSA, I look forward to reaffirming our value to the association's members and bringing together the passion that our industry has, when it comes to making a difference to the lives of others," he said.

Although no mention was made of the refund crisis, Darden acknowledged the existential threats facing both IHRSA and parts of the industry, by concluding: "While honouring our past, and being respectful of our present, the future requires that we evolve with a sense of urgency, to survive and thrive."

Stephen Tharrett, industry analyst and co-founder of ClubIntel said: "Change is always hard, but in this instance it was needed. IHRSA needs to step back and decide what it really wants to be. Should it be a lobbying entity? Should it be focused on education for the industry? Should it spend more promoting the industry? Should it be US or international in focus? Once it answers these important questions, then it can find the right leader to take it into the future."

Darden will steady the ship while the association seeks a new CEO, and it has set up a dedicated committee to drive this recruitment process.

Joe Moore's departure was announced by the IHRSA board on Tuesday, August 18. He had been president and CEO since 2006.

Brent Darden background

Brent Darden earned his master’s degree in exercise science from Baylor University and began his career as a front desk attendant and fitness floor instructor at the First Baptist Church of Waco Life Recreation Center.

He was subsequently employed in a variety of positions in a regional multi-club group, a large independent athletic facility, and a niche group exercise studio.

He went on to work in corporate wellness, as wellness director for Texas Instruments and Northern Telecom and then served as VP at Cooper Aerobic Enterprises, working alongside Dr Kenneth Cooper, where he ran the fitness centre and in-residence wellness programme and oversaw the opening of the Cooper Spa, and the establishment of the Cooper Consulting division.

In 2003, Darden and his partner took over the failed North Dallas Athletic Club, renovating it and relaunching it as the Telos Fitness Center.

From 2010 to 2015, Darden served on the IHRSA board of directors, as nominations committee chair, vice-chair, chair of the board, and ex-officio.

Since that time, he has consulted for fitness brands and delivered keynote presentations around the world on leadership, employee engagement, customer experience, strategy, and brand frameworks.

Find out more about Brent Darden on his website here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Speaking to HCM, Brent Darden, the new interim CEO and president of IHRSA, says the organisation is positively committed to a reassessment of its mission and activity.
HAF
2020/THUMB346138_282530_590614.jpg

News

Boutique chain Trib3 will become one of the first fitness operators to establish a presence
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled,
The Workforce State of Mind Survey, now in its second year, has begun to gather
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114
People living in London have been advised to avoid or reduce strenuous exercise today (Friday
Precor UK
Precor UK
Known for its innovation and for providing one of the the most comprehensive gym and
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant
The UK government should encourage – and make it easier – for doctors and other
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New
4 Global – a partner in the Moving Communities initiative – has completed an initial public
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a
The Cleveland Clinic’s chief wellness officer Michael Roizen predicts longevity will become the next major
FIBO Exhibition
FIBO Exhibition
The ‘health seeker’ is a term being used a lot within fitness right now, as
Physically active people are 50 per cent more likely to develop higher levels of antibodies
United Fitness Brands (UFB) has added London-based operator Triyoga to its portfolio. Triyoga, which operates
Wearable technology, outdoor exercise activities and strength training are among the trends expected to shape
COVID-19 is accelerating interest in wellness as more consumers have been faced with the importance
The number of positive COVID-19 cases among people who have visited health clubs across Europe
HCM has confirmed that the UK government's £1bn support package for the hospitality and leisure
Les Mills
Les Mills
No two gyms are the same, but making the most of artificial intelligence (AI) and
The Gym Group has opened five clubs in one day to reach 200 sites in
UK Active has sent letters to three government departments, asking for them to provide the
Fitness On Demand
Fitness On Demand
1 - 20 of 12,126
HCM Magazine
Flooring
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
HCM People
We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
HCM Magazine
Statistics
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM Magazine
Everyone’s talking about
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Editor's letter
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM Magazine
HCM magazine
Mentra by SATS is a whole ecosystem, with the first physical product an interactive fitness mirror that costs around €1,300, with a digital fitness subscription charged on top
HCM magazine
TVS Group installs a new world class facilities at the University of Kent in partnership with Robbins
HCM magazine
We’ve never wanted to be the biggest, just the best
HCM magazine
People will increasingly adopt digital as a way to interact with physical clubs, which means we can be in contact wherever they are
HCM magazine
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM magazine
HCM People

Randy Hetrick

Founder of TRX and OutFit
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM magazine
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
HCM magazine
Featured supplier news
Featured supplier news: Focus on health to attract and retain new members in 2022
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
trade associations
International SPA Association - iSPA: trade associations
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Fitlockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites