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IHG to roll out wellness-based hotel brand
IHG is to open the first of its new EVEN-branded wellness hotels in New York in 2014.
The property, which will aim to target 'health-concious' travellers, will focus on wellness in terms of food, work, exercise and rest.
The 87,000sq ft (8,083sq m) hotel in midtown Manhattan will feature 230 rooms spanning 23 floors and will boast indoor and outdoor exercise areas.
Other facilities include dedicated meeting areas and a selection of restaurants. The focus will be on providing accessible exercise plans and healthy eating options for guests that will fit around their busy schedules.
Richard Solomans, CEO of IHG, said: "We are meeting the needs of a new type of guest who are looking for hotels with an intrinsic focus on wellness.
"New York City is an ideal location, being one of the most health-minded cities in the US - so it will provide the EVEN Hotels brand with the right exposure to its target guest, the healthier minded traveller."
IHG expects to sign 100 EVEN hotels in the US over the next five years in New York, Washington D.C and San Francisco. Additional locations will be announced over the next few months.