The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

How to retain customers during the coronavirus – Paul Bedford releases video tutorial

Gym operators need to earn confidence and trust by being seen as competent
– Paul Bedford, Retention Guru

Retention specialist, Paul Bedford, has released a video tutorial advising health and fitness operators the best ways to retain customers during the coronavirus outbreak.

Bedford says there are up to three phases of change that need to be managed, depending on the degree of lockdown in place – the 'reducing the exercise' phase, the 'isolation phase' and the 'returning phase'.

In each phase, operators can take action to engage with customers and use science-based behavioural techniques and nudging to keep them committed and engaged in successful behaviours and Bedford talks through the various stages, giving advice.

He highlights the importance of routine in maintaining this engagement, so for example, if someone normally exercises on a Monday evening at 7.00pm, but is not able to get to the gym because of the virus, then it will work best if operators prompt them to exercise at the same time of day to help them maintain their exercise habit.

"Considering the current situation globally I decided to make a short video for my clients, to help them understand what they need to do to retain customers at this time," said Bedford.

"As this week progresses I'm sure I'll have more ideas about what operators can do and will update within our lunchtime lesson posts on social media."

Sign up for FREE ezines & magazines
Related news

Dr Paul Bedford to launch two-day retention convention

03 Dec 2015
Retention expert Dr Paul Bedford is to hold an extended Retention Convention in the UK ...
Latest News
One of the factors that has made the coronavirus outbreak so severe across the globe ...
Latest News
Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety ...
Latest News
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently ...
Latest News
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers ...
Latest News
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge ...
Latest News
The US government has passed a motion that will see gig workers, independent contractors and ...
Latest News
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according ...
Latest News
Joe Wicks, the personal trainer who has become a global star thanks to his daily ...
Features
Insight
I failed as a tennis player, but succeeded as a businessman
Features
Supplier showcase
DW Fitness First and Gympass have extended their partnership to attract more corporate customers
Features
Supplier showcase
Pulse Fitness has collaborated with luxury health club operator Third Space to supply state-the-art strength equipment to its new site in London
Features
Research
A new study by Decathlon looks at the most popular types of physical activity by region and time of year, revealing some interesting insights into the health and fitness industry
Features
Supplier showcase
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
Features
Promotional feature
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Features
Policy
CIMSPA and UK Coaching are combining REPs and the CIMSPA Exercise and Fitness Directory. Tara Dillon, CEO of CIMSPA and Mark Gannon, CEO of UK Coaching, explain what it means for exercise professionals and employers
Features
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
HCM people

Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
People
I don’t see any reason why we couldn’t double the size of our European portfolio of david lloyd clubs over the next four years
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: Tennis pro Marcus Willis to speak at active-net 2020
Professional tennis player, Marcus Willis, has been announced as the after-dinner speaker at active-net 2020, which takes place this month.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Fisikal: Management software
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

News

How to retain customers during the coronavirus – Paul Bedford releases video tutorial

Gym operators need to earn confidence and trust by being seen as competent
– Paul Bedford, Retention Guru

Retention specialist, Paul Bedford, has released a video tutorial advising health and fitness operators the best ways to retain customers during the coronavirus outbreak.

Bedford says there are up to three phases of change that need to be managed, depending on the degree of lockdown in place – the 'reducing the exercise' phase, the 'isolation phase' and the 'returning phase'.

In each phase, operators can take action to engage with customers and use science-based behavioural techniques and nudging to keep them committed and engaged in successful behaviours and Bedford talks through the various stages, giving advice.

He highlights the importance of routine in maintaining this engagement, so for example, if someone normally exercises on a Monday evening at 7.00pm, but is not able to get to the gym because of the virus, then it will work best if operators prompt them to exercise at the same time of day to help them maintain their exercise habit.

"Considering the current situation globally I decided to make a short video for my clients, to help them understand what they need to do to retain customers at this time," said Bedford.

"As this week progresses I'm sure I'll have more ideas about what operators can do and will update within our lunchtime lesson posts on social media."

Sign up for FREE ezines & magazines
Related news

Dr Paul Bedford to launch two-day retention convention

03 Dec 2015
Retention expert Dr Paul Bedford is to hold an extended Retention Convention in the UK ...

News

One of the factors that has made the coronavirus outbreak so severe across the globe
Mindfulness app provider, Headspace, is making a bid to support US-based healthcare professionals curb anxiety
Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently
Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge
The US government has passed a motion that will see gig workers, independent contractors and
Focus Training
Focus Training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according
Joe Wicks, the personal trainer who has become a global star thanks to his daily
Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's
Humphrey Cobbold, CEO of Pure Gym, appeared on BBC Question Time last night (26 March
EMD UK
EMD UK
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company
A new national campaign has been launched to encourage people to stay physically active at
ClassPass will begin offering its partners the opportunity to live-stream classes through its app and
Gym operators are pivoting to digital in a stampede to engage with members during the
SIBEC
SIBEC
1 - 15 of 11,340
Features
Insight
I failed as a tennis player, but succeeded as a businessman
Features
Supplier showcase
DW Fitness First and Gympass have extended their partnership to attract more corporate customers
Features
Supplier showcase
Pulse Fitness has collaborated with luxury health club operator Third Space to supply state-the-art strength equipment to its new site in London
Features
Research
A new study by Decathlon looks at the most popular types of physical activity by region and time of year, revealing some interesting insights into the health and fitness industry
Features
Supplier showcase
DiR Clubs – the largest fitness operator in Spain – appointed fisikal as its digital partner in 2019, with a 12 month plan for integration. As phase one comes to an end, we talk to Jordi Forns, co-director of fitness clubs at DiR, about why the brand committed to such a fundamental change
Features
Promotional feature
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
Features
Policy
CIMSPA and UK Coaching are combining REPs and the CIMSPA Exercise and Fitness Directory. Tara Dillon, CEO of CIMSPA and Mark Gannon, CEO of UK Coaching, explain what it means for exercise professionals and employers
Features
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
HCM people

Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
People
I don’t see any reason why we couldn’t double the size of our European portfolio of david lloyd clubs over the next four years
People
Fundamentally, customers don’t want choice, they just want exactly what they want Pine & Gilmore
People
HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
People
HCM people

Stephen Aucott & Matt Brown

Odyssey Health Club and Spa
We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
People
interview

Glen Hall

MD, Parkwood Leisure
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
People
interview

Dr Ollie Lawton

GP & clinical director for North Leamington Primary Care Network
All the research shows, if people aren’t exercising, it isn’t because of a lack of facilities. It’s because of the softer stuff: What do I wear? Who do I go with, because I don’t know anyone there? What do I need to take with me?
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: Tennis pro Marcus Willis to speak at active-net 2020
Professional tennis player, Marcus Willis, has been announced as the after-dinner speaker at active-net 2020, which takes place this month.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Fisikal: Management software
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd