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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

PROMOTION

How the current pandemic may be helping the fitness industry to innovate

At Virtuagym, we were pushed to innovate. In the space of two weeks, we transformed our offering to Virtuagym @Home - a virtual training and live-streaming workout service.
– Hugo Braam, CEO

Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?

While recent years have been showing improvement, when it comes to tech, the fitness industry has been lagging behind compared to other industries.

The current pandemic has displayed how not using technology to provide a more holistic service beyond the four walls of your facility can leave your club vulnerable. The virus has left us concerned not only about our health and that of our families, but also about the financial health of our fitness businesses.

While this period is rightly causing us grave concern, it may also signify a turning-point in our industry. It has highlighted significant ways that fitness professionals can expand their services and cater to a wider audience - namely, by creating a system that allows them to operate online.

From virtual workouts to payment and scheduling systems, that means every element of a company should be accessible via the click of a button or touch of a screen. We are being forced to innovate.

Certainly at Virtuagym, we were pushed to innovate our business model when the crisis hit. In the space of two weeks we transformed our offering to cater to the new realities of business life for our customers, who had to close down their facilities under new social isolation measures.

Our newly designed Virtuagym @Home bundle provides gym and studio owners with live-streaming and virtual training offerings that they can provide to their members while working out at home. So even though their facilities may be closed, they are still able to engage, train and stay connected, retaining memberships in the long-term and reducing the risk of churn.

In the face of a crisis, we learn, innovate and grow. After all, great technological revolutions often come at a shifting point in human history.

By creating and developing digitised services you take the first step towards a future-proof business. Digitising your company could be as simple as cultivating a strong social media strategy or as impactful as purchasing your very own branded company app like those developed by us at Virtuagym.

Even when the pandemic is over, it’s essential to engage members outside of the gym or studio building in order to ensure that your business can adapt to the changes of the 21st century. The situation is the same now across all trades.

People are spending more time than ever on their mobile phones so making sure that you are there with them in their pockets when they need you is essential.

So let’s make use of this time to take the next steps as an industry. Rather than panic and relegate ourselves to taking the economic hit, we should begin to explore the digital offerings that may be available to us online.

Let’s take this time to explore our options and begin to define the future of fitness.

It’s great to see many of our customers do well in these trying times by providing digital coaching services. As Darwin said, it’s not the strongest who survive, but those who adapt. Here's to staying safe but also to persevering in the face of this crisis and continuing to deliver the best offering with the possibilities technology allows us.

It may very well be that after the crisis, the fitness industry will no longer be the same. And that could actually be a good thing.

Find out more about Virtuagym @Home here.

Sign up for FREE ezines & magazines
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
TEC,HAF
2020/THUMB345246_990557_687701.jpg
Latest News
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PROMOTION

How the current pandemic may be helping the fitness industry to innovate

At Virtuagym, we were pushed to innovate. In the space of two weeks, we transformed our offering to Virtuagym @Home - a virtual training and live-streaming workout service.
– Hugo Braam, CEO

Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?

While recent years have been showing improvement, when it comes to tech, the fitness industry has been lagging behind compared to other industries.

The current pandemic has displayed how not using technology to provide a more holistic service beyond the four walls of your facility can leave your club vulnerable. The virus has left us concerned not only about our health and that of our families, but also about the financial health of our fitness businesses.

While this period is rightly causing us grave concern, it may also signify a turning-point in our industry. It has highlighted significant ways that fitness professionals can expand their services and cater to a wider audience - namely, by creating a system that allows them to operate online.

From virtual workouts to payment and scheduling systems, that means every element of a company should be accessible via the click of a button or touch of a screen. We are being forced to innovate.

Certainly at Virtuagym, we were pushed to innovate our business model when the crisis hit. In the space of two weeks we transformed our offering to cater to the new realities of business life for our customers, who had to close down their facilities under new social isolation measures.

Our newly designed Virtuagym @Home bundle provides gym and studio owners with live-streaming and virtual training offerings that they can provide to their members while working out at home. So even though their facilities may be closed, they are still able to engage, train and stay connected, retaining memberships in the long-term and reducing the risk of churn.

In the face of a crisis, we learn, innovate and grow. After all, great technological revolutions often come at a shifting point in human history.

By creating and developing digitised services you take the first step towards a future-proof business. Digitising your company could be as simple as cultivating a strong social media strategy or as impactful as purchasing your very own branded company app like those developed by us at Virtuagym.

Even when the pandemic is over, it’s essential to engage members outside of the gym or studio building in order to ensure that your business can adapt to the changes of the 21st century. The situation is the same now across all trades.

People are spending more time than ever on their mobile phones so making sure that you are there with them in their pockets when they need you is essential.

So let’s make use of this time to take the next steps as an industry. Rather than panic and relegate ourselves to taking the economic hit, we should begin to explore the digital offerings that may be available to us online.

Let’s take this time to explore our options and begin to define the future of fitness.

It’s great to see many of our customers do well in these trying times by providing digital coaching services. As Darwin said, it’s not the strongest who survive, but those who adapt. Here's to staying safe but also to persevering in the face of this crisis and continuing to deliver the best offering with the possibilities technology allows us.

It may very well be that after the crisis, the fitness industry will no longer be the same. And that could actually be a good thing.

Find out more about Virtuagym @Home here.

Sign up for FREE ezines & magazines
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
TEC,HAF
2020/THUMB345246_990557_687701.jpg
The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free
PureGym has become the latest fitness operator to deploy a digital offering in a bid
A new report has revealed the likely timescales and shape of the UK fitness market's
There has been a "surge in appreciation" of exercise during lockdown, with people turning to
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May)
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory
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SIBEC
SIBEC
1 - 15 of 11,433
Features
Promotional feature
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Features
Coronavirus
As the sector looks into the void of the COVID-19 lockdown and its aftermath, Duncan Wood-Allum presents a blueprint for a positive future
Features
feature
Matrix Connected Solutions helps Roko deliver a digital member experience beyond the four walls of the clubs
Features
Coronavirus
While Europe and the US are in the thick of coronavirus shutdowns, health clubs in China are starting to reopen. Jak Phillips examines how three Chinese operators tackled the challenge of the pandemic and came out ahead
Features
Innovation
With members stuck at home, now’s the perfect time to plan some cost-effective upgrades to your clubs. Suppliers explain how a flooring refresh could help attract members back in-club as the pandemic eases
Features
Supplier showcase
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Features
Coronavirus
The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Features
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
People
Kate Cracknell talks connected health and digital transformation with Chris Blackwell-Frost, Martin Friend and Rick Crawford from Nuffield Health’s senior management team
People
Around 50% of our members are currently continuing to pay full membership, with another 10% taking up virtual-only digital membership
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HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
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Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
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I see potential for another 30 or so David Lloyd Clubs in the UK
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Direct debit solutions
Harlands Group: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness software
Go Do.Fitness: Fitness software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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