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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Honor Yoga looks to double its footprint in 2019 – targets 100 US sites by 2023

Yoga studio operator Honor Yoga has revealed plans to expand its footprint and stretch its presence across the entire US market.

The chain, which currently operates 10 sites in the state of New Jersey, has set its sights on a nation-wide expansion push driven by franchising.

It currently has 25 locations in "various stages of development" in North Carolina, California, Florida, Ohio and Indiana – all of which are due to open by the end of the year.

In total, the brand plans to open 100 studios by 2023.

Founded by entrepreneur Maria Turco, the operator is looking to tap into the rapidly growing popularity of yoga in the US.

According to the Yoga in America Study, conducted by Yoga Journal and Yoga Alliance, the number of American yoga practitioners has grown by more than 50 per cent since 2012.

According to Turco, Honor Yoga seeks to disrupt the popular model of yoga studios by providing yoga to all.

She said she was "tired of box-like studios" and sought to establish an "accessible yoga studio with eco-friendliness in mind".

"Yoga is the most popular alternative health approach in the United States," Turco added.

"With approximately 37 million adults practising yoga, that number is projected to continue growing to more than 55 million by 2020.

"With yoga's increasing popularity, we are emerging as a differentiator from other studios in that we provide a welcoming space for every yogi.

"We're not centred as a fitness brand, rather we focus on the holistic wellness approach through the practice of yoga and meditation.

"From our class offerings to our non-profit arm, Honor Yoga Foundation, we make yoga accessible to all, which in the current industry space is revolutionary."

To help with the growth plans, Honor Yoga launched its franchise operations in partnership with brand investor AP Franchised Concepts.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Yoga studio operator Honor Yoga has revealed plans to expand its footprint and stretch its presence across the entire US market.
HAF,FIT,IND,PTS
imagesX/THUMB341445_448217_36622.jpg
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News

Honor Yoga looks to double its footprint in 2019 – targets 100 US sites by 2023

Yoga studio operator Honor Yoga has revealed plans to expand its footprint and stretch its presence across the entire US market.

The chain, which currently operates 10 sites in the state of New Jersey, has set its sights on a nation-wide expansion push driven by franchising.

It currently has 25 locations in "various stages of development" in North Carolina, California, Florida, Ohio and Indiana – all of which are due to open by the end of the year.

In total, the brand plans to open 100 studios by 2023.

Founded by entrepreneur Maria Turco, the operator is looking to tap into the rapidly growing popularity of yoga in the US.

According to the Yoga in America Study, conducted by Yoga Journal and Yoga Alliance, the number of American yoga practitioners has grown by more than 50 per cent since 2012.

According to Turco, Honor Yoga seeks to disrupt the popular model of yoga studios by providing yoga to all.

She said she was "tired of box-like studios" and sought to establish an "accessible yoga studio with eco-friendliness in mind".

"Yoga is the most popular alternative health approach in the United States," Turco added.

"With approximately 37 million adults practising yoga, that number is projected to continue growing to more than 55 million by 2020.

"With yoga's increasing popularity, we are emerging as a differentiator from other studios in that we provide a welcoming space for every yogi.

"We're not centred as a fitness brand, rather we focus on the holistic wellness approach through the practice of yoga and meditation.

"From our class offerings to our non-profit arm, Honor Yoga Foundation, we make yoga accessible to all, which in the current industry space is revolutionary."

To help with the growth plans, Honor Yoga launched its franchise operations in partnership with brand investor AP Franchised Concepts.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Yoga studio operator Honor Yoga has revealed plans to expand its footprint and stretch its presence across the entire US market.
HAF,FIT,IND,PTS
imagesX/THUMB341445_448217_36622.jpg

News

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promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operators news
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Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Company profile: FunXtion International BV
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Company profile: Perfect Gym Solutions S.A.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Precor: Fitness equipment
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
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Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
Les Mills