GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills International
Les Mills International
Les Mills International
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

‘A guestroom dedicated to movement and mindfulness’: Hilton launches new in-room wellness concept

Hilton has unveiled a new in-room wellness concept, Five Feet to Fitness, which brings more than 11 different fitness equipment and accessory options into the hotel room.

Ryan Crabbe, senior director of global wellness for Hilton, described the room as an “industry first.”

“The room is really a personal wellbeing stage, but we like to describe it as a guestroom dedicated to movement and mindfulness,” he told Spa Opportunities. “It really is the first of its kind hybrid room.”

The new room type features an indoor bike from British cycling innovator Wattbike that can be used for either longer indoor-cycling type exercise sessions or focused interval-training workouts, and dynamic Gym Rax functional training stations, to deliver strength, core, suspension and High Intensity Interval Training.

At the heart of the concept is the Fitness Kiosk, a touch-screen display embedded within the Gym Rax system, where guests receive equipment tutorials and follow guided workout routines.

The fitness space, around 100sq ft of space near the window, also features sports-performance flooring. “People need to run, they need to move, they need to sweat – and you can’t do that on carpet,” said Crabbe.

In partnership with Aktiv Solutions, Hilton has created more than 200 bespoke fitness videos in categories including cardio, cycling, endurance, strength, HIIT, yoga, stretch and recovery.

Also included in the room is a meditation chair, blackout shades for restorative sleep and Biofreeze products to ease muscle tension.

“We really wanted to reimagine the space in its entirety and make wellness, mindfulness and fitness more accessible,” said Crabbe.

Crabbe said the concept was inspired by a Cornell study last year that found 46 per cent of travellers say they want to work out while they’re at a hotel, but only 20-22 per cent actually do. This study inspired Crabbe to do his own guest research, and he found that a quarter of Hilton guests expressed interest in a dedicated in-room fitness concept.

This, combined with a growth in popularity for functional training, led to the development of the concept.

The Five for Fitness concept, which debuts at the Parc 55 San Francisco and the Hilton McLean Tysons Corner in Virginia, will be an upgrade for a standard room, but customers paying around $45 extra for the specialised room.

Owners that are interested in implementing the concept must commit to at least three Five Feet to Fitness rooms; additional Hilton hotels in Atlanta, Austin, Chicago, Las Vegas, New York and San Diego have already signed up.

The programme will launch initially in the US, but Crabbe said there’s been there’s “real potential for this to go global,” and that he intentionally partnered with companies that have international distribution.

“We know that no matter how determined people are about making healthy decisions while at home, the ability to replicate those choices are not often as accessible as they should be while travelling,” said Crabbe. “We’re creating choices and control for guests to drive their own fitness experience.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Hilton has unveiled a new in-room wellness concept, Five Feet to Fitness, which brings more than 11 different fitness equipment and accessory options into the hotel room.
HAF,SAB,CPW,CAS,HHR,HOT,SWC
THUMB19391_132022.jpg
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Latest News
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New ...
Latest News
4 Global – a partner in the Moving Communities initiative – has completed an initial public ...
HCM Magazine
Flooring
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
HCM People
We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
Supplier showcase
TVS Group installs a new world class facilities at the University of Kent in partnership with Robbins
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
Supplier showcase
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
HCM Magazine
HCM magazine
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
HCM magazine
Exercise has been found to power up the body’s production of endocannabinoids and reduce chronic inflammation, explains Tom Walker
HCM magazine
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

‘A guestroom dedicated to movement and mindfulness’: Hilton launches new in-room wellness concept

Hilton has unveiled a new in-room wellness concept, Five Feet to Fitness, which brings more than 11 different fitness equipment and accessory options into the hotel room.

Ryan Crabbe, senior director of global wellness for Hilton, described the room as an “industry first.”

“The room is really a personal wellbeing stage, but we like to describe it as a guestroom dedicated to movement and mindfulness,” he told Spa Opportunities. “It really is the first of its kind hybrid room.”

The new room type features an indoor bike from British cycling innovator Wattbike that can be used for either longer indoor-cycling type exercise sessions or focused interval-training workouts, and dynamic Gym Rax functional training stations, to deliver strength, core, suspension and High Intensity Interval Training.

At the heart of the concept is the Fitness Kiosk, a touch-screen display embedded within the Gym Rax system, where guests receive equipment tutorials and follow guided workout routines.

The fitness space, around 100sq ft of space near the window, also features sports-performance flooring. “People need to run, they need to move, they need to sweat – and you can’t do that on carpet,” said Crabbe.

In partnership with Aktiv Solutions, Hilton has created more than 200 bespoke fitness videos in categories including cardio, cycling, endurance, strength, HIIT, yoga, stretch and recovery.

Also included in the room is a meditation chair, blackout shades for restorative sleep and Biofreeze products to ease muscle tension.

“We really wanted to reimagine the space in its entirety and make wellness, mindfulness and fitness more accessible,” said Crabbe.

Crabbe said the concept was inspired by a Cornell study last year that found 46 per cent of travellers say they want to work out while they’re at a hotel, but only 20-22 per cent actually do. This study inspired Crabbe to do his own guest research, and he found that a quarter of Hilton guests expressed interest in a dedicated in-room fitness concept.

This, combined with a growth in popularity for functional training, led to the development of the concept.

The Five for Fitness concept, which debuts at the Parc 55 San Francisco and the Hilton McLean Tysons Corner in Virginia, will be an upgrade for a standard room, but customers paying around $45 extra for the specialised room.

Owners that are interested in implementing the concept must commit to at least three Five Feet to Fitness rooms; additional Hilton hotels in Atlanta, Austin, Chicago, Las Vegas, New York and San Diego have already signed up.

The programme will launch initially in the US, but Crabbe said there’s been there’s “real potential for this to go global,” and that he intentionally partnered with companies that have international distribution.

“We know that no matter how determined people are about making healthy decisions while at home, the ability to replicate those choices are not often as accessible as they should be while travelling,” said Crabbe. “We’re creating choices and control for guests to drive their own fitness experience.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Hilton has unveiled a new in-room wellness concept, Five Feet to Fitness, which brings more than 11 different fitness equipment and accessory options into the hotel room.
HAF,SAB,CPW,CAS,HHR,HOT,SWC
THUMB19391_132022.jpg

News

The Workforce State of Mind Survey, now in its second year, has begun to gather
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114
People living in London have been advised to avoid or reduce strenuous exercise today (Friday
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant
The UK government should encourage – and make it easier – for doctors and other
Precor UK
Precor UK
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New
4 Global – a partner in the Moving Communities initiative – has completed an initial public
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a
The Cleveland Clinic’s chief wellness officer Michael Roizen predicts longevity will become the next major
Physically active people are 50 per cent more likely to develop higher levels of antibodies
United Fitness Brands (UFB) has added London-based operator Triyoga to its portfolio. Triyoga, which operates
Innovatise UK Ltd
Innovatise UK Ltd
Known for its innovation and for providing one of the the most comprehensive gym and
Wearable technology, outdoor exercise activities and strength training are among the trends expected to shape
COVID-19 is accelerating interest in wellness as more consumers have been faced with the importance
The number of positive COVID-19 cases among people who have visited health clubs across Europe
HCM has confirmed that the UK government's £1bn support package for the hospitality and leisure
The Gym Group has opened five clubs in one day to reach 200 sites in
UK Active has sent letters to three government departments, asking for them to provide the
Les Mills
Les Mills
The ‘health seeker’ is a term being used a lot within fitness right now, as
Ten UK fitness industry leaders have written an open letter to the Prime Minister, Boris
Boutique boxing brand UBX is coming to the UK and Ireland following the signing of
FIBO Exhibition
FIBO Exhibition
1 - 20 of 12,124
HCM Magazine
Flooring
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
HCM People
We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
Supplier showcase
TVS Group installs a new world class facilities at the University of Kent in partnership with Robbins
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
Supplier showcase
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
HCM Magazine
HCM magazine
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
HCM magazine
Exercise has been found to power up the body’s production of endocannabinoids and reduce chronic inflammation, explains Tom Walker
HCM magazine
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
HCM People

Randy Hetrick

Founder of TRX and OutFit
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM magazine
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
HCM magazine
With a business model that fuses art, fitness and music, RSG’s flagship brand – John Reed – has opened its first location in the UK, as Liz Terry reports
HCM magazine
We’ve never wanted to be the biggest, just the best
HCM magazine
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM magazine
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills International
Les Mills International
Partner sites