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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Operators advised to 'be firm' with members in enforcing COVID-19 protocols

Fitness operators told to take a tough stance when it comes to enforcing social distancing and other COVID-19 safety protocols
Failing to do so means health clubs risk losing members, trust and credibility
Research of current consumer behaviour shows that trust is a key value driver as businesses emerge from lockdowns
Operators might need to risk losing the membership of the rule breaker in order to save multiple others

As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a tough stance when it comes to enforcing social distancing and other COVID-19 safety protocols.

Paul Roberts, CEO of sentiment analysts, MyCustomerLens, says unless fitness staff are empowered to go beyond their comfort zones to make sure COVID-safe rules are adhered to, health clubs risk losing members, trust and credibility.

"Our analysis shows that one of the value drivers around current consumer behaviour is trust," Roberts says, speaking in the latest issue of HCM.

“As they go back to their clubs, members will be expecting the gym to have COVID-safe measures put in place and in order to build and retain their trust it’s crucial these rules are policed.

"Staff need to step in if members aren’t acting as they should be. If you let it ride once, then that will be it - you’ll have lost the credibility and won’t get it back.

“It’s understandable that gym floor staff are going to shy away from making a scene, nonetheless they will have to do this in order to reinforce the fact the health club is a trusted and safe space.”

Roberts added that, in some cases, operators might need to risk losing the membership of the rule breaker – in order to save multiple memberships of those quiet, possibly anxious, people who observe it happening and vote with their feet when they decide the gym isn’t upholding the rules put in place to make them safe.

“A PT might not want to get involved with an altercation because they want to have a friendly relationship with everyone and not create a scene, but clubs absolutely need to take a zero-tolerance approach to those who don’t follow the rules and be prepared to lose members,” Roberts said.

• To read the full interview with Paul Roberts – and to discover tips on how to enforce safety protocols, click here for HCM Issue 3 2021.

As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a tough stance when it comes to enforcing social distancing and other COVID-19 safety protocols.
PTS,HAF,FIT,IND,SAM,PUB
2021/THUMB347551_473958_790277.jpg
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News

Operators advised to 'be firm' with members in enforcing COVID-19 protocols

Fitness operators told to take a tough stance when it comes to enforcing social distancing and other COVID-19 safety protocols
Failing to do so means health clubs risk losing members, trust and credibility
Research of current consumer behaviour shows that trust is a key value driver as businesses emerge from lockdowns
Operators might need to risk losing the membership of the rule breaker in order to save multiple others

As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a tough stance when it comes to enforcing social distancing and other COVID-19 safety protocols.

Paul Roberts, CEO of sentiment analysts, MyCustomerLens, says unless fitness staff are empowered to go beyond their comfort zones to make sure COVID-safe rules are adhered to, health clubs risk losing members, trust and credibility.

"Our analysis shows that one of the value drivers around current consumer behaviour is trust," Roberts says, speaking in the latest issue of HCM.

“As they go back to their clubs, members will be expecting the gym to have COVID-safe measures put in place and in order to build and retain their trust it’s crucial these rules are policed.

"Staff need to step in if members aren’t acting as they should be. If you let it ride once, then that will be it - you’ll have lost the credibility and won’t get it back.

“It’s understandable that gym floor staff are going to shy away from making a scene, nonetheless they will have to do this in order to reinforce the fact the health club is a trusted and safe space.”

Roberts added that, in some cases, operators might need to risk losing the membership of the rule breaker – in order to save multiple memberships of those quiet, possibly anxious, people who observe it happening and vote with their feet when they decide the gym isn’t upholding the rules put in place to make them safe.

“A PT might not want to get involved with an altercation because they want to have a friendly relationship with everyone and not create a scene, but clubs absolutely need to take a zero-tolerance approach to those who don’t follow the rules and be prepared to lose members,” Roberts said.

• To read the full interview with Paul Roberts – and to discover tips on how to enforce safety protocols, click here for HCM Issue 3 2021.

As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a tough stance when it comes to enforcing social distancing and other COVID-19 safety protocols.
PTS,HAF,FIT,IND,SAM,PUB
2021/THUMB347551_473958_790277.jpg

News

Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating
The Gym Group saw its membership grow by 10 per cent during the first six
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles
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EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in
The World Active Forum (WAF) – a new network of national fitness associations and organisations
Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce
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HCM Magazine
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HCM Magazine
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We want to be the global market leader in micro-studios
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Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
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It’s time to give more people more ways to move. Myzone is an innovative heart ...
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EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
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Click on a catalogue to view it online
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Featured press releases: Wellness tech platform Mindbody partners with TRIB3
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Featured press releases: Énergie Fitness appoints Technogym as equipment partner
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Directory
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