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British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Health clubs 'losing millions by shunning disabled consumers'

Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".

Purple is basing its view on a poll of 500 disabled people, conducted ahead of Purple Tuesday – an international event taking place on 12 November which focuses on changing the customer experience for disabled people.

More than half of the 500 respondents to the survey said they were "struggling to make purchases of a product/service" due to their condition.

Only 2 per cent of those interviewed said gym businesses are the "most accessible" to purchase from. Barriers highlighted by the research include inaccessible and unusable locations, poor customer service and a lack of understanding about disabilities.

"While many UK businesses and organisations are stepping up to the mark and making the changes needed to improve disabled customers’ experiences, far too many are not," said Mike Adams CEO of Purple.

“It should simply not be the case that one in two disabled people struggle to make purchases online or in person. Small changes can make a big difference to the customer experience; we want to help organisations have the confidence to improve their services for disabled people.”

Responding to the report, Huw Edwards, CEO of ukactive, said:

"It is clear that people with disabilities are under-represented in health clubs and gyms, however it is an issue that the sector is working on to address.

“Research shows that people with disabilities are twice as likely to be inactive compared to people who are classed as non-disabled, even though the health benefits of physical activity are widely known.

“This is why ukactive is working with Sport England on Everyone Can, an evidence-based programme in partnership with English Federation of Disability Sport and Disability Rights UK to change perceptions around people with disabilities’ participation in physical activity and support the sector to become more inclusive.

“Along with Everyone Can, ukactive is proud to support the ‘all-inclusive sports day’ at Stoke Mandeville Stadium next week, part of the European Week of Sport. The event will highlight that sport and physical activity is open to everyone, no matter what your age, ability, gender or background.

“Our members and partners have a crucial role to play in making physical activity more accessible and attractive to all.”

It is estimated that there are more than 13 million disabled people in the UK – a fifth of the population.

• To find out more about the poll, click here.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".
CLD,HAF,FIT,IND,PRO,ARC,DES,RES
imagesX/THUMB343036_175522_351342.jpg
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
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I want us to make sure we’re still the go-to sector with the greatest power to improve health and wellbeing in society. We absolutely must not abdicate that opportunity
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News

Health clubs 'losing millions by shunning disabled consumers'

Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".

Purple is basing its view on a poll of 500 disabled people, conducted ahead of Purple Tuesday – an international event taking place on 12 November which focuses on changing the customer experience for disabled people.

More than half of the 500 respondents to the survey said they were "struggling to make purchases of a product/service" due to their condition.

Only 2 per cent of those interviewed said gym businesses are the "most accessible" to purchase from. Barriers highlighted by the research include inaccessible and unusable locations, poor customer service and a lack of understanding about disabilities.

"While many UK businesses and organisations are stepping up to the mark and making the changes needed to improve disabled customers’ experiences, far too many are not," said Mike Adams CEO of Purple.

“It should simply not be the case that one in two disabled people struggle to make purchases online or in person. Small changes can make a big difference to the customer experience; we want to help organisations have the confidence to improve their services for disabled people.”

Responding to the report, Huw Edwards, CEO of ukactive, said:

"It is clear that people with disabilities are under-represented in health clubs and gyms, however it is an issue that the sector is working on to address.

“Research shows that people with disabilities are twice as likely to be inactive compared to people who are classed as non-disabled, even though the health benefits of physical activity are widely known.

“This is why ukactive is working with Sport England on Everyone Can, an evidence-based programme in partnership with English Federation of Disability Sport and Disability Rights UK to change perceptions around people with disabilities’ participation in physical activity and support the sector to become more inclusive.

“Along with Everyone Can, ukactive is proud to support the ‘all-inclusive sports day’ at Stoke Mandeville Stadium next week, part of the European Week of Sport. The event will highlight that sport and physical activity is open to everyone, no matter what your age, ability, gender or background.

“Our members and partners have a crucial role to play in making physical activity more accessible and attractive to all.”

It is estimated that there are more than 13 million disabled people in the UK – a fifth of the population.

• To find out more about the poll, click here.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".
CLD,HAF,FIT,IND,PRO,ARC,DES,RES
imagesX/THUMB343036_175522_351342.jpg

News

Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run
The UK's fitness industry can finally get back to business on Saturday 25 July, following
HCM understands a decision on reopening dates for gyms and also for spas will be
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any
Exercising increases levels of a protein hormone secreted by the bones which has a powerful
A free-to-access training platform has launched to help the sport and fitness workforce confidently return
ukactive
ukactive
Incorpore and MoveGB are pleased to announce they have entered into a landmark partnership, combining
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand
Boutique gym operator, Gymbox, faced threats of legal action over its bid to reopen on
Technogym has announced the launch of live streaming and on-demand classes. The new content will
A number of gym operators are concerned that local lockdowns could come into effect in
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a
Zynk Design Consultants
Zynk Design Consultants
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour
ukactive has announced that Active Uprising and the National Summit are going digital as part
fibodo Limited
fibodo Limited
1 - 15 of 11,508
Features
Supplier showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
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People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
I want us to make sure we’re still the go-to sector with the greatest power to improve health and wellbeing in society. We absolutely must not abdicate that opportunity
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
People
Around 50% of our members are currently continuing to pay full membership, with another 10% taking up virtual-only digital membership
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HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
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Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
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Kate Cracknell talks connected health and digital transformation with Chris Blackwell-Frost, Martin Friend and Rick Crawford from Nuffield Health’s senior management team
People
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Monster Padlocks: Locking solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
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Diary dates
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Expo Centre & Riviera di Rimini, Italy
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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British Military Fitness
British Military Fitness