Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Health clubs 'losing millions by shunning disabled consumers'

Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".

Purple is basing its view on a poll of 500 disabled people, conducted ahead of Purple Tuesday – an international event taking place on 12 November which focuses on changing the customer experience for disabled people.

More than half of the 500 respondents to the survey said they were "struggling to make purchases of a product/service" due to their condition.

Only 2 per cent of those interviewed said gym businesses are the "most accessible" to purchase from. Barriers highlighted by the research include inaccessible and unusable locations, poor customer service and a lack of understanding about disabilities.

"While many UK businesses and organisations are stepping up to the mark and making the changes needed to improve disabled customers’ experiences, far too many are not," said Mike Adams CEO of Purple.

“It should simply not be the case that one in two disabled people struggle to make purchases online or in person. Small changes can make a big difference to the customer experience; we want to help organisations have the confidence to improve their services for disabled people.”

Responding to the report, Huw Edwards, CEO of ukactive, said:

"It is clear that people with disabilities are under-represented in health clubs and gyms, however it is an issue that the sector is working on to address.

“Research shows that people with disabilities are twice as likely to be inactive compared to people who are classed as non-disabled, even though the health benefits of physical activity are widely known.

“This is why ukactive is working with Sport England on Everyone Can, an evidence-based programme in partnership with English Federation of Disability Sport and Disability Rights UK to change perceptions around people with disabilities’ participation in physical activity and support the sector to become more inclusive.

“Along with Everyone Can, ukactive is proud to support the ‘all-inclusive sports day’ at Stoke Mandeville Stadium next week, part of the European Week of Sport. The event will highlight that sport and physical activity is open to everyone, no matter what your age, ability, gender or background.

“Our members and partners have a crucial role to play in making physical activity more accessible and attractive to all.”

It is estimated that there are more than 13 million disabled people in the UK – a fifth of the population.

• To find out more about the poll, click here.

Sign up for FREE ezines & magazines
Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".
CLD,HAF,FIT,IND,PRO,ARC,DES,RES
imagesX/THUMB343036_175522_351342.jpg
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Duncan Jefford

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People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
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News

Health clubs 'losing millions by shunning disabled consumers'

Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".

Purple is basing its view on a poll of 500 disabled people, conducted ahead of Purple Tuesday – an international event taking place on 12 November which focuses on changing the customer experience for disabled people.

More than half of the 500 respondents to the survey said they were "struggling to make purchases of a product/service" due to their condition.

Only 2 per cent of those interviewed said gym businesses are the "most accessible" to purchase from. Barriers highlighted by the research include inaccessible and unusable locations, poor customer service and a lack of understanding about disabilities.

"While many UK businesses and organisations are stepping up to the mark and making the changes needed to improve disabled customers’ experiences, far too many are not," said Mike Adams CEO of Purple.

“It should simply not be the case that one in two disabled people struggle to make purchases online or in person. Small changes can make a big difference to the customer experience; we want to help organisations have the confidence to improve their services for disabled people.”

Responding to the report, Huw Edwards, CEO of ukactive, said:

"It is clear that people with disabilities are under-represented in health clubs and gyms, however it is an issue that the sector is working on to address.

“Research shows that people with disabilities are twice as likely to be inactive compared to people who are classed as non-disabled, even though the health benefits of physical activity are widely known.

“This is why ukactive is working with Sport England on Everyone Can, an evidence-based programme in partnership with English Federation of Disability Sport and Disability Rights UK to change perceptions around people with disabilities’ participation in physical activity and support the sector to become more inclusive.

“Along with Everyone Can, ukactive is proud to support the ‘all-inclusive sports day’ at Stoke Mandeville Stadium next week, part of the European Week of Sport. The event will highlight that sport and physical activity is open to everyone, no matter what your age, ability, gender or background.

“Our members and partners have a crucial role to play in making physical activity more accessible and attractive to all.”

It is estimated that there are more than 13 million disabled people in the UK – a fifth of the population.

• To find out more about the poll, click here.

Sign up for FREE ezines & magazines
Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".
CLD,HAF,FIT,IND,PRO,ARC,DES,RES
imagesX/THUMB343036_175522_351342.jpg

News

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Getting fit together could be the secret for a long happy relationship. A new study
Not-for profit leisure operator Circadian Trust is partnering with NHS GP surgeries in Gloucestershire to
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The annual Sweat event kicks off in London today (20 February), offering the UK's fitness
Boutique boxing gym brand BXR London has revealed plans to open its second site at
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Features
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Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
Features
IHRSA Update
Kristen Walsh takes a look inside IHRSA’s latest Profiles of Success report
Features
Supplier showcase
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective
Features
feature
Abbeycroft Leisure - Inspiring better health and wellbeing for Suffolk communities
Features
feature
Technogym is helping Odyssey Health Club launch new gym floor formats that enhance the member experience
Features
feature
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
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In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
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We’ve launched a virtual fitness club, on our website and social media. The idea is that patients can share their stories to inspire each other to be active, and we can signpost people towards local activity opportunites
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We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
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HCM people

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Odyssey Health Club and Spa
We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
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Professor of behavioural medicine, Loughborough University
PACE labelling would be a simple, user-friendly way of informing people, at a glance, of the amount of physical activity required for the food they are considering eating
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Alina & Anna Epeykina

Flexology: co-founders
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Featured supplier news
Featured supplier: FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Company profiles
Company profile: Stages Indoor Cycling
Stages Indoor Cycling is a product and technology company that is 100% focused on creating ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Professional services
Deloitte UK: Professional services
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
Fisikal: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Audio visual
Hutchison Technologies: Audio visual
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
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Diary dates
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The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
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TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
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Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Pinggu, Beijing, China
Diary dates
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Diary dates
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Athena, Leicester, United Kingdom
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab