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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Health club design can 'aid retention by alleviating the pain of exercise'

The environment has a massive effect on the imagination and can literally overwhelm the negativity of a hard workout
– David Barton

Health club design can play a crucial role in improving member retention – partly by making exercisers "forget" about pain and feelings of discomfort during training.

Speaking to HCM, US-based gym owner and designer David Barton describes design as a crucial element of a successful health club.

“Ultimately, we’re selling something people don’t like," Barton explains.

"There are lots of ways to get people in on day one, but how do we make them want to come back tomorrow, when they like the outcome, but not the process?

"All of their senses will be working to compete with their pain receptors, because they are in an unfamiliar environment, so we use design, lighting, technology and exercise science to create the ultimate setting and emotional experience.

"The goal should be to create the impression that they’ve entered into another world, a world so enticing it competes with the potential negative; the process of exercise itself.”

According to Barton, the increasing popularity and demand for high-intensity interval training (HIIT) classes has also become a challenge – as the hard-going HIIT sessions can trigger the fight or flight survival response in those taking part.

He says that design can play an important role in suppressing those feelings.

“The environment has a massive effect on the imagination and can provide an experience so positive that it literally overwhelms the negativity of a hard workout," he says.

Barton was speaking to HCM as part of an article on retention, published in the June issue of HCM. To read the full article, click here.

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Health club design can play a crucial role in improving member retention – partly by making exercisers "forget" about pain and feelings of discomfort during training.
CLD,HAF,FIT,IND,ARC,DES,TRA
imagesX/THUMB342176_411030_960856.jpg
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News

Health club design can 'aid retention by alleviating the pain of exercise'

The environment has a massive effect on the imagination and can literally overwhelm the negativity of a hard workout
– David Barton

Health club design can play a crucial role in improving member retention – partly by making exercisers "forget" about pain and feelings of discomfort during training.

Speaking to HCM, US-based gym owner and designer David Barton describes design as a crucial element of a successful health club.

“Ultimately, we’re selling something people don’t like," Barton explains.

"There are lots of ways to get people in on day one, but how do we make them want to come back tomorrow, when they like the outcome, but not the process?

"All of their senses will be working to compete with their pain receptors, because they are in an unfamiliar environment, so we use design, lighting, technology and exercise science to create the ultimate setting and emotional experience.

"The goal should be to create the impression that they’ve entered into another world, a world so enticing it competes with the potential negative; the process of exercise itself.”

According to Barton, the increasing popularity and demand for high-intensity interval training (HIIT) classes has also become a challenge – as the hard-going HIIT sessions can trigger the fight or flight survival response in those taking part.

He says that design can play an important role in suppressing those feelings.

“The environment has a massive effect on the imagination and can provide an experience so positive that it literally overwhelms the negativity of a hard workout," he says.

Barton was speaking to HCM as part of an article on retention, published in the June issue of HCM. To read the full article, click here.

Sign up for FREE ezines & magazines
Health club design can play a crucial role in improving member retention – partly by making exercisers "forget" about pain and feelings of discomfort during training.
CLD,HAF,FIT,IND,ARC,DES,TRA
imagesX/THUMB342176_411030_960856.jpg

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Features
Body scanning
Will the body image debate define the future of fit-tech? Becca Douglas looks at the evidence
Features
India
Partnering with established local chain, Talwalkars, David Lloyd Leisure is set to take its luxury, family-oriented clubs to India, with the first location opening in Pune this summer. Steph Eaves spoke to Bruce Gardner and Prashant Talwalkar to find out more
Features
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Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples
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A year after the launch of its first outdoor gym made from melted down, confiscated knives, Steel Warriors has won the support of the Co-op, which has pledged to fund the roll-out of a further 20 calisthenics gyms, as Kath Hudson reports
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EMS training is having a major impact on the studio and gym market and being used by athletes, celebrities and also for rehabilitation. We talk to a select group of studio owners to hear how they’re maximising the versatility of this type of training
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We know trends like wearables, HIIT training and functional fitness are hot, but what’s coming down the track? Liz Terry looks further ahead for the latest edition of HCM’s Fitness Foresight
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Featured supplier news
Featured supplier: Incorpore: Creating a fitter, happier and more productive workforce
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation.
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Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: Harlands Group
Harlands Group are the leading global provider of regular billing services in health & fitness ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Ojmar: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Skincare
Sothys: Skincare
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Management software
Fisikal: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Audio visual
Hutchison Technologies: Audio visual
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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