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Les Mills
Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Gympass secures three-year Bannatyne extension – expands reach to all 72 clubs

Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.

The deal follows an initial 12-month partnership which saw a steady growth of gympass usage across the Bannatyne estate.

The number of Gympass-based memberships at Bannatyne clubs grew from 1,000 in December 2018 to 1,800 in January 2019 – representing a 77 uplift in revenue. The number of Bannatyne sites with Gympass usage also increased from 45 to 68 between December and January.

Figures provided by Gympass show that at one of the sites – Bannatyne Norwich – the number of Gympass users jumped from 41 in May 2018, before the partnership officially launched, to 228 in June 2018. The growth continued throughout 2018 to reach 343 members by December, with a further jump in January 2019 to 514.

As part of the new agreement, all of Bannatyne's 72 clubs will now be made available for Gympass members.

The deal will also extend beyond the Gympass platform, with a host of live wellness events planned. Bannatyne employees will regularly be invited into the offices of Gympass’ corporate clients to run fitness classes and health checks, while Gympass plans to hold wellbeing events, such as breakfast workouts, at Bannatyne Clubs to encourage more people to try the facilities.

“Our relationship with Gympass has proven to be extremely successful over the past year, showing considerable uplift in revenue and attendance at our facilities from corporate members,” said Adrian Worsley, national operations manager at Bannatyne Health Clubs.

“We're excited to evolve this partnership, working with Gympass for another three years and working closely with our Corporate Sales team to ensure we deliver the most effective strategy possible.”

Eamon Lloyd, head of partnerships at Gympass, added: "We are solidifying our partnership with Bannatyne Health Clubs, offering access to their extensive range of clubs for another three years."

Gympass has partnerships with a number of leading UK employers – including Aviva, Rolls Royce and Thames Water. Last month the platform signed a deal with Tesco, which will see the retail giant's 300,000 staff members being offered subsidised gym memberships.

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Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB340760_964219_581867.jpg
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News

Gympass secures three-year Bannatyne extension – expands reach to all 72 clubs

Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.

The deal follows an initial 12-month partnership which saw a steady growth of gympass usage across the Bannatyne estate.

The number of Gympass-based memberships at Bannatyne clubs grew from 1,000 in December 2018 to 1,800 in January 2019 – representing a 77 uplift in revenue. The number of Bannatyne sites with Gympass usage also increased from 45 to 68 between December and January.

Figures provided by Gympass show that at one of the sites – Bannatyne Norwich – the number of Gympass users jumped from 41 in May 2018, before the partnership officially launched, to 228 in June 2018. The growth continued throughout 2018 to reach 343 members by December, with a further jump in January 2019 to 514.

As part of the new agreement, all of Bannatyne's 72 clubs will now be made available for Gympass members.

The deal will also extend beyond the Gympass platform, with a host of live wellness events planned. Bannatyne employees will regularly be invited into the offices of Gympass’ corporate clients to run fitness classes and health checks, while Gympass plans to hold wellbeing events, such as breakfast workouts, at Bannatyne Clubs to encourage more people to try the facilities.

“Our relationship with Gympass has proven to be extremely successful over the past year, showing considerable uplift in revenue and attendance at our facilities from corporate members,” said Adrian Worsley, national operations manager at Bannatyne Health Clubs.

“We're excited to evolve this partnership, working with Gympass for another three years and working closely with our Corporate Sales team to ensure we deliver the most effective strategy possible.”

Eamon Lloyd, head of partnerships at Gympass, added: "We are solidifying our partnership with Bannatyne Health Clubs, offering access to their extensive range of clubs for another three years."

Gympass has partnerships with a number of leading UK employers – including Aviva, Rolls Royce and Thames Water. Last month the platform signed a deal with Tesco, which will see the retail giant's 300,000 staff members being offered subsidised gym memberships.

Sign up for FREE ezines & magazines
Corporate fitness sales specialist Gympass has secured a three-year extension to its deal with premium fitness operator Bannatyne.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB340760_964219_581867.jpg

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Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their
Physical activity bodies ukactive and EuropeActive have agreed to strengthen their partnership in the event
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We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
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Rather than just being an outdoor fitness company, we felt we could evolve and adapt the business to become a dominating force in fitness generally
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WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them
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Martin Seibold

CEO Life Fit Group
Gathering existing, strong brands under one roof to create the new Life Fit Group made perfect sense
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Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
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Our industry starts and ends with people, so I spent my first three weeks visiting our clubs and listening
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Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Does your fitness studio contain the cure to 21st-century living?
What’s the secret ingredient that makes a live group fitness experience so powerful? And how can clubs unlock it?
Featured supplier news
Featured supplier: Gympass brings together corporate workforces and leisure operators
The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
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Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
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EMD UK: Governing body
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Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
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