GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Gym members more confident to return after second lockdown

Gym and health club members in England have flocked back to fitness facilities in droves since the reopening of the sector on 2 December.

Now, a study by research and insight specialist Leisure-net suggests that this is down to consumers having more confidence in returning to fitness facilities than they had following the first lockdown earlier this year.

Leisure-net’s Post Lockdown Recovery Survey revealed consumer confidence about returning to facilities is extremely high, with well over three quarters (76.34 per cent) of members questioned saying they were confident to return immediately when the doors to their health club or leisure centre opened.

The survey questioned 33,544 customers across 771 facilities in the UK, and the results can be cross-referenced by age, gender, operator type and region.

Respondents demonstrated faith in their operator’s ability to keep them safe while exercising, with nearly 70 per cent of those who returned between July and November expressing greater confidence in their facility’s COVID-related systems, processes and practices.

Additional questions regarding the value of staff were included in the survey, with 66 per cent rating the friendliness of staff as very important, the 63 per cent stating the support and guidance of the fitness and group exercise team is very important.

The new research, sponsored by Active IQ, followed the same protocols as Leisure-net’s initial survey back in April, designed to gauge consumer confidence following a second spell of closure for UK health clubs and leisure centres.

“The initial survey results have been widely used to inform decision making, lobby local and central Government and shape re-opening guidance," said Dave Monkhouse, Leisure-net director.

“Now this second survey provides further evidence to underpin our sector’s campaign for recognition as an essential service, as well as supporting operators with their decisions on when and how to reopen their facilities.

Jenny Patrickson, managing director of Active IQ, added: “The survey findings really reinforce how much members value the staff who work at their local leisure facility.

"It proves once again that soft skills, such as being friendly and approachable, are equally important for PTs and instructors as their knowledge and guidance in an exercise and wellness setting.

“The research bears this out, showing the importance of personal interaction and empathy, especially in the current climate where reassurance and support are needed.

"Operators should not be surprised by these findings, but it does no harm to remind ourselves that despite all the challenges, our industry must maintain its ‘people first’ stance.”

• To read a comprehensive analysis of the first Leisure-net survey, conducted back in April, click here for HCM Issue 8 2020.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Gym and health club members in England have flocked back to fitness facilities in droves since the reopening of the sector on 2 December.
PTS,HAF,FIT,IND,RES,PUB
2020/THUMB346748_110941_841630.jpg
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
HCM Magazine
Research
30 minutes of exercise represents just two per cent of your entire day. Is it possible that our activity habits for just two per cent of the day are all that matter when it comes to health?
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Training
GM Active has launched a training programme to create a new generation of transformational leaders, as Liz Terry reports
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Everyone’s talking about
With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM Magazine
Supplier showcase
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM Magazine
HCM People
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM Magazine
HCM magazine
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
HCM People

Preston Lewis

Co-founder, Black Box VR
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
Featured supplier news
Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Gym members more confident to return after second lockdown

Gym and health club members in England have flocked back to fitness facilities in droves since the reopening of the sector on 2 December.

Now, a study by research and insight specialist Leisure-net suggests that this is down to consumers having more confidence in returning to fitness facilities than they had following the first lockdown earlier this year.

Leisure-net’s Post Lockdown Recovery Survey revealed consumer confidence about returning to facilities is extremely high, with well over three quarters (76.34 per cent) of members questioned saying they were confident to return immediately when the doors to their health club or leisure centre opened.

The survey questioned 33,544 customers across 771 facilities in the UK, and the results can be cross-referenced by age, gender, operator type and region.

Respondents demonstrated faith in their operator’s ability to keep them safe while exercising, with nearly 70 per cent of those who returned between July and November expressing greater confidence in their facility’s COVID-related systems, processes and practices.

Additional questions regarding the value of staff were included in the survey, with 66 per cent rating the friendliness of staff as very important, the 63 per cent stating the support and guidance of the fitness and group exercise team is very important.

The new research, sponsored by Active IQ, followed the same protocols as Leisure-net’s initial survey back in April, designed to gauge consumer confidence following a second spell of closure for UK health clubs and leisure centres.

“The initial survey results have been widely used to inform decision making, lobby local and central Government and shape re-opening guidance," said Dave Monkhouse, Leisure-net director.

“Now this second survey provides further evidence to underpin our sector’s campaign for recognition as an essential service, as well as supporting operators with their decisions on when and how to reopen their facilities.

Jenny Patrickson, managing director of Active IQ, added: “The survey findings really reinforce how much members value the staff who work at their local leisure facility.

"It proves once again that soft skills, such as being friendly and approachable, are equally important for PTs and instructors as their knowledge and guidance in an exercise and wellness setting.

“The research bears this out, showing the importance of personal interaction and empathy, especially in the current climate where reassurance and support are needed.

"Operators should not be surprised by these findings, but it does no harm to remind ourselves that despite all the challenges, our industry must maintain its ‘people first’ stance.”

• To read a comprehensive analysis of the first Leisure-net survey, conducted back in April, click here for HCM Issue 8 2020.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Gym and health club members in England have flocked back to fitness facilities in droves since the reopening of the sector on 2 December.
PTS,HAF,FIT,IND,RES,PUB
2020/THUMB346748_110941_841630.jpg

News

The US fitness industry lost around 58 per cent of its revenues during 2020, due
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo,
Further research into the levels of positive COVID-19 cases among those to have visited fitness
Planning approval has been granted to what is set to become one of the first
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
During lockdown clients have had more time to self-reflect than ever before. As a result,
A large health club plays a major role in tech giant Microsoft’s recently opened R&D
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered
Vulnerable young people will be given opportunities to take part in sport and physical activity
Organisers of the Elevate event – scheduled to be held at London’s ExCeL on 28
Health clubs and fitness studios in South Korean capital city Seoul have been told to
Miha Bodytec GmbH
Miha Bodytec GmbH
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members
A consultation on social prescribing and other similar health programmes will look to "uncover the
A new study claims that being physically active for 30 minutes a day, five days
Les Mills
Les Mills
1 - 20 of 11,973
HCM Magazine
Research
30 minutes of exercise represents just two per cent of your entire day. Is it possible that our activity habits for just two per cent of the day are all that matter when it comes to health?
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Training
GM Active has launched a training programme to create a new generation of transformational leaders, as Liz Terry reports
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Everyone’s talking about
With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM Magazine
Supplier showcase
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM Magazine
HCM People
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM Magazine
HCM magazine
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
HCM People

Preston Lewis

Co-founder, Black Box VR
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM magazine
I’ve called on all fellow citizens – members and non-members alike – to exercise more and have made free sports and fitness sessions available to everyone
HCM magazine
With Gold’s Gym we’ve inherited a legacy for which I have great respect
HCM magazine
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM magazine
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM magazine
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM magazine
The results from the first Moving Communities Customer Experience survey present a positive picture of overall satisfaction with local authority facilities, explains Mike Hill
HCM magazine
Featured supplier news
Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Saltability: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd