GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills
Les Mills
Les Mills
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Gym kit needs to be ‘more like the iPhone’

In the future, the success of fitness equipment suppliers will depend on the strength of their software, rather than the physical kit itself.

That’s the view of technology entrepreneur, Philipp Roesch-Schlanderer – founder and CEO of fitness supplier eGym – who believes the ability to regularly update gym kit remotely to keep pace with digital advances will give companies the edge.

He said gym equipment will still need to be made to high standards, but will largely be driven by the software that supports it, in the same way that the bulk of the iPhone’s functionality comes from its apps. One of the biggest benefits, he adds, is that data-driven gym kit will provide operators with unprecedented insights into their members’ behaviour patterns.

“With the constant advancement of technology, we see that hardware is largely becoming the conduit for ever-updated software, and one of the biggest benefits of this is that it allows you to improve your equipment in a very cost-efficient way,” Roesch-Schlanderer told Health Club Management.

“There are huge opportunities for digitisation in the gym market, with software-driven kit able to provide enhanced data profiles of users that operators can use to shape the member journey and take action when members show signs that they are about to leave. All of this functionality means that ultimately the customer can enjoy a greater experience.”

His comments echo the views of Les Mills chiefs Keith Burnet and Martin Franklin, who recently warned that fitness companies – and specifically operators – who fail to ‘get digital’ risk being wiped out by rivals making the most of technological advances.

Having launched in 2012, eGym – which produces electric resistance machine circuits backed by regular software updates and retention solutions – now features in more than 650 gyms in Europe. Roesch-Schlanderer has now set his sights on penetrating the UK market, backed by the sales network of Matrix Fitness, which has signed up as exclusive distributor for the product.

Jochen Michaelis, who is head of eGym UK, added: "I am looking forward to bringing our solution to the UK market and helping to create results and a greater experience for gym users – something I believe is a vital priority for the gym industry.”

In the future, the success of fitness equipment suppliers will depend on the strength of their software, rather than the physical kit itself.
HAF,FIT,IND,TEC
THUMB8007_900787.jpg
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Latest News
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry ...
Latest News
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which ...
HCM Magazine
Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
Editor's letter
The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
HCM Magazine
Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
HCM Magazine
HCM People
We see a world where every major city has access to Solo 60
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Policy
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
HCM Magazine
Interview
The co-founder of Pure Group is now growing the Bricks Group, a new business based on student wellness accommodation, fitness, and hospitality, with a new gym chain currently launching in the UK and Europe, as he explains to Liz Terry
HCM Magazine
HCM magazine
When we questioned our customers on what they liked about The Claremont Club, they all mentioned that we were helping people who were in dire need
HCM magazine
Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
HCM magazine
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profiles
Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Gym kit needs to be ‘more like the iPhone’

In the future, the success of fitness equipment suppliers will depend on the strength of their software, rather than the physical kit itself.

That’s the view of technology entrepreneur, Philipp Roesch-Schlanderer – founder and CEO of fitness supplier eGym – who believes the ability to regularly update gym kit remotely to keep pace with digital advances will give companies the edge.

He said gym equipment will still need to be made to high standards, but will largely be driven by the software that supports it, in the same way that the bulk of the iPhone’s functionality comes from its apps. One of the biggest benefits, he adds, is that data-driven gym kit will provide operators with unprecedented insights into their members’ behaviour patterns.

“With the constant advancement of technology, we see that hardware is largely becoming the conduit for ever-updated software, and one of the biggest benefits of this is that it allows you to improve your equipment in a very cost-efficient way,” Roesch-Schlanderer told Health Club Management.

“There are huge opportunities for digitisation in the gym market, with software-driven kit able to provide enhanced data profiles of users that operators can use to shape the member journey and take action when members show signs that they are about to leave. All of this functionality means that ultimately the customer can enjoy a greater experience.”

His comments echo the views of Les Mills chiefs Keith Burnet and Martin Franklin, who recently warned that fitness companies – and specifically operators – who fail to ‘get digital’ risk being wiped out by rivals making the most of technological advances.

Having launched in 2012, eGym – which produces electric resistance machine circuits backed by regular software updates and retention solutions – now features in more than 650 gyms in Europe. Roesch-Schlanderer has now set his sights on penetrating the UK market, backed by the sales network of Matrix Fitness, which has signed up as exclusive distributor for the product.

Jochen Michaelis, who is head of eGym UK, added: "I am looking forward to bringing our solution to the UK market and helping to create results and a greater experience for gym users – something I believe is a vital priority for the gym industry.”

In the future, the success of fitness equipment suppliers will depend on the strength of their software, rather than the physical kit itself.
HAF,FIT,IND,TEC
THUMB8007_900787.jpg

News

Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would
People with depression should be prescribed exercise and then monitored for the first 12 weeks
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing
Operating a further four weeks at reduced capacity will place serious pressure on English fitness
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council.
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the
The government needs to urgently set out its plans to support physical activity and fitness
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time,
Miha Bodytec GmbH
Miha Bodytec GmbH
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff
A £30m luxury leisure development scheme which has been more than a decade in the
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The
Chinese health club chain Supermonkey has finalised a series E funding round, valuing the company
Gymbox has signed a partnership agreement to provide members of flexible workspace provider WeWork with
The number of health club members returning to gyms since lockdown has beaten all expectations,
The Jumeirah Group has reopened the 186-room The Carlton Tower Jumeirah, in the heart of
JP Lennard
JP Lennard
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product
David Lloyd Clubs has enrolled former Labour Party deputy leader Tom Watson to help raise
TRIB3 has secured a franchise deal which will see it open 20 studios across Belgium,
fibodo Limited
fibodo Limited
1 - 20 of 11,922
HCM Magazine
Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
HCM Magazine
Editor's letter
The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
HCM Magazine
Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
HCM Magazine
HCM People
We see a world where every major city has access to Solo 60
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
Policy
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
HCM Magazine
Interview
The co-founder of Pure Group is now growing the Bricks Group, a new business based on student wellness accommodation, fitness, and hospitality, with a new gym chain currently launching in the UK and Europe, as he explains to Liz Terry
HCM Magazine
HCM magazine
When we questioned our customers on what they liked about The Claremont Club, they all mentioned that we were helping people who were in dire need
HCM magazine
Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
HCM magazine
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
HCM magazine
Physical activity gives structure and meaning to people’s lives, according to new research
HCM magazine
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
HCM magazine
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
HCM magazine
HCM people

Andy McGlynn

Founder, GSquared
Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space
HCM magazine
Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM magazine
Safe Space Lockers has extended its partnership with boutique fitness franchise TRIB3, in a new 10-site supplier agreement, following the recent installation at TRIB3 Edinburgh
HCM magazine
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profiles
Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills