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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Gustav targets growth through organic and franchise plans

Dutch PT and small group exercise operator Gustav Gym has revealed its plans for expansion over the next two years, doubling its footprint to four clubs in the Amsterdam area.

Speaking to HCM in Issue 3 2019, the gym’s co-founder Pieter Pleunis said the luxury offering is looking to expand via a franchise model.

“We want to open more clubs in different areas of Amsterdam; we have plans to launch our third club this year and fourth next year,” said Pleunis. “We’ve also launched our franchising business, which is how we’d like to grow the brand further afield.”

Gustav Gym opened its first site in November 2016 in Amsterdam’s business district, followed by a slightly smaller site in the city centre. Members can choose from HIIT, boxing, kickboxing, rowing, yoga, pilates and barre classes, and the intention has been to appeal to a wealthy clientele – some members pay €2,000 per month to work with PTs six days a week.

“We want to be the best PT gym in Holland, offering a high-end environment, combined with excellent personal training and a personal approach,” Pleunis continued.

“Our team of PTs is very well qualified and support our members with their goals by providing them with bespoke training programmes, as well as nutrition plans. We help people break bad habits and change their lifestyles for better health. By monitoring our members’ progress, and keeping in touch via our app, we guarantee results.”

Pleunis, who served in the Dutch special forces before joining forces with business partner Jeroen Timmerman to open Gustav Gym, said the biggest challenge so far has been to build the brand and raise awareness.

“We had the vision of what we wanted to achieve, but the challenge with the first club was communicating what we were doing. However, with the second club it was easy – it sold itself.”

To read the full article see Issue 3 2019 of Health Club Management here

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Dutch PT and small group exercise operator Gustav Gym has revealed its plans for expansion over the next two years, doubling its footprint to four clubs in the Amsterdam area.
HAF,IND
imagesX/THUMB341448_320406_392770.jpg
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News

Gustav targets growth through organic and franchise plans

Dutch PT and small group exercise operator Gustav Gym has revealed its plans for expansion over the next two years, doubling its footprint to four clubs in the Amsterdam area.

Speaking to HCM in Issue 3 2019, the gym’s co-founder Pieter Pleunis said the luxury offering is looking to expand via a franchise model.

“We want to open more clubs in different areas of Amsterdam; we have plans to launch our third club this year and fourth next year,” said Pleunis. “We’ve also launched our franchising business, which is how we’d like to grow the brand further afield.”

Gustav Gym opened its first site in November 2016 in Amsterdam’s business district, followed by a slightly smaller site in the city centre. Members can choose from HIIT, boxing, kickboxing, rowing, yoga, pilates and barre classes, and the intention has been to appeal to a wealthy clientele – some members pay €2,000 per month to work with PTs six days a week.

“We want to be the best PT gym in Holland, offering a high-end environment, combined with excellent personal training and a personal approach,” Pleunis continued.

“Our team of PTs is very well qualified and support our members with their goals by providing them with bespoke training programmes, as well as nutrition plans. We help people break bad habits and change their lifestyles for better health. By monitoring our members’ progress, and keeping in touch via our app, we guarantee results.”

Pleunis, who served in the Dutch special forces before joining forces with business partner Jeroen Timmerman to open Gustav Gym, said the biggest challenge so far has been to build the brand and raise awareness.

“We had the vision of what we wanted to achieve, but the challenge with the first club was communicating what we were doing. However, with the second club it was easy – it sold itself.”

To read the full article see Issue 3 2019 of Health Club Management here

Sign up for FREE ezines & magazines
Dutch PT and small group exercise operator Gustav Gym has revealed its plans for expansion over the next two years, doubling its footprint to four clubs in the Amsterdam area.
HAF,IND
imagesX/THUMB341448_320406_392770.jpg

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Technogym’s SKILLRUN now comes in different versions to suit different users’ workout needs
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Extracurricular activities are key to keeping students physically and mentally healthy. Working with Legend, the universities of Nottingham and Bristol are working to improve the user experience of their facilities to increase student participation
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Job search
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Featured supplier news
Featured supplier: Does your fitness studio contain the cure to 21st-century living?
What’s the secret ingredient that makes a live group fitness experience so powerful? And how can clubs unlock it?
Featured supplier news
Featured supplier: Fusion Lifestyle incorporates Power Plate into ‘INTENCITY Studios’
Fusion Lifestyle, the highly experienced sports and leisure management brand is working with Power Plate to integrate vibration training into its high intensity fitness studios.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Video Gallery
Harlands Group Overview
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An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: EZ-Runner Systems Ltd
With over 600 clients worldwide in Spa, Golf, Health Club, Hotel and Kids Play Leisure, ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Ojmar: Locking solutions
Skincare
Sothys: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Matrix Fitness: Exercise equipment
Professional services
Deloitte UK: Professional services
Management software
Fisikal: Management software
Audio visual
Hutchison Technologies: Audio visual
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Property & Tenders
Kirklees Active Leisure
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Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
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Jordan Freeweights
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