GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Could paying people to exercise drive down obesity levels?

The UK government is exploring whether incentivising people financially to take part

in physical activity could help drive down obesity levels.

Sir Keith Mills, who founded the Air Miles and Nectar customer loyalty programmes, is advising the government on the feasibility of introducing a "cash for exercise" scheme, which would reward people for getting active.

Part of his work will include looking at public health schemes from around the world, which have been successful in getting people fit and eating better.

These include a "step challenge" in Singapore, a nationwide physical activity programme aimed at encouraging people to do more physical activity with financial incentives.

Sir Keith is likely to also study commercial operators who incentivise exercise – such as apps which offer financial returns or "cash backs" for workouts, s examples being HealthyWage and DietBet – and schemes such as Sweatcoin, which verifies the number of steps a user takes each day and converts the number into a cryptocurrency.

Programmes which reward exercise and physical activity have also been adopted by a number of insurance companies, often in the form of discounts on insurance premiums or fitness-related technology.

One of these is Vitality, which offers a wide range of rewards to customers who exercise – from connected Garmin wearable devices and Apple Watches to discounts redeemable from partner companies.

The news of Sir Keith's work comes as the UK government announced a £100m package to help drive down levels of obesity.

It said that more than £70m will be invested in weight management services – made available through the NHS and councils – enabling up to 700,000 adults to have access to support that can help them to lose weight.

The remaining £30m will fund initiatives to help people maintain a healthy weight, including the Better Health campaign, behavioural weight management services and upskilling health workers in "early years services".

Prime Minister Boris Johnson, who has lost weight himself after becoming unwell with COVID-19, said: "Losing weight is hard, but making small changes can make a big difference.

"Being overweight increases the risk of becoming ill with COVID.

"If we all do our bit, we can reduce our own health risks - but also help take pressure off the NHS.

"This funding will give extra support to people across the country who want to lose weight too."

Health Secretary Matt Hancock added: "The urgency of tackling obesity has been brought to the fore by evidence of the link to an increased risk from COVID-19, so it's vital we take action on obesity to protect the NHS and improve our nation's health."

Dr Alison Tedstone, chief nutritionist at Public Health England, said: "Living with obesity can have a devastating impact on people's health and wellbeing in so many ways, not least its link this year to the increased risk from COVID-19.

"This investment will greatly boost services for adults struggling with their weight and raising the profile of our Better Health campaign will help to support more people to make healthier choices."

The initiative comes as a study by the University of Cambridge found that the failure to tackle the UK's obesity crisis is down to successive governments being guilty of weak policy design, lack of effectiveness and botched implementation.

The study suggested that the approaches taken by governments to their own policies has "destined them to fail", as there has been a reliance on attempting to influence individuals to change their behaviours – rather than changing unhealthy environments.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The UK government is exploring whether incentivising people financially to take part in physical activity could help drive down obesity levels.
PTS,SAR,HAF,FIT,IND,PUB
2021/THUMB347290_682977_732004.jpg
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
Latest News
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
Latest News
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from ...
Latest News
A large health club plays a major role in tech giant Microsoft’s recently opened R&D ...
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Supplier showcase
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
HCM People
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM Magazine
Training
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM Magazine
HCM magazine
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM magazine
GM Active has launched a training programme to create a new generation of transformational leaders, as Liz Terry reports
HCM magazine
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
fibodo Limited: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Uniforms
Service Sport: Uniforms
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Power Plate: Exercise equipment
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Could paying people to exercise drive down obesity levels?

The UK government is exploring whether incentivising people financially to take part

in physical activity could help drive down obesity levels.

Sir Keith Mills, who founded the Air Miles and Nectar customer loyalty programmes, is advising the government on the feasibility of introducing a "cash for exercise" scheme, which would reward people for getting active.

Part of his work will include looking at public health schemes from around the world, which have been successful in getting people fit and eating better.

These include a "step challenge" in Singapore, a nationwide physical activity programme aimed at encouraging people to do more physical activity with financial incentives.

Sir Keith is likely to also study commercial operators who incentivise exercise – such as apps which offer financial returns or "cash backs" for workouts, s examples being HealthyWage and DietBet – and schemes such as Sweatcoin, which verifies the number of steps a user takes each day and converts the number into a cryptocurrency.

Programmes which reward exercise and physical activity have also been adopted by a number of insurance companies, often in the form of discounts on insurance premiums or fitness-related technology.

One of these is Vitality, which offers a wide range of rewards to customers who exercise – from connected Garmin wearable devices and Apple Watches to discounts redeemable from partner companies.

The news of Sir Keith's work comes as the UK government announced a £100m package to help drive down levels of obesity.

It said that more than £70m will be invested in weight management services – made available through the NHS and councils – enabling up to 700,000 adults to have access to support that can help them to lose weight.

The remaining £30m will fund initiatives to help people maintain a healthy weight, including the Better Health campaign, behavioural weight management services and upskilling health workers in "early years services".

Prime Minister Boris Johnson, who has lost weight himself after becoming unwell with COVID-19, said: "Losing weight is hard, but making small changes can make a big difference.

"Being overweight increases the risk of becoming ill with COVID.

"If we all do our bit, we can reduce our own health risks - but also help take pressure off the NHS.

"This funding will give extra support to people across the country who want to lose weight too."

Health Secretary Matt Hancock added: "The urgency of tackling obesity has been brought to the fore by evidence of the link to an increased risk from COVID-19, so it's vital we take action on obesity to protect the NHS and improve our nation's health."

Dr Alison Tedstone, chief nutritionist at Public Health England, said: "Living with obesity can have a devastating impact on people's health and wellbeing in so many ways, not least its link this year to the increased risk from COVID-19.

"This investment will greatly boost services for adults struggling with their weight and raising the profile of our Better Health campaign will help to support more people to make healthier choices."

The initiative comes as a study by the University of Cambridge found that the failure to tackle the UK's obesity crisis is down to successive governments being guilty of weak policy design, lack of effectiveness and botched implementation.

The study suggested that the approaches taken by governments to their own policies has "destined them to fail", as there has been a reliance on attempting to influence individuals to change their behaviours – rather than changing unhealthy environments.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The UK government is exploring whether incentivising people financially to take part in physical activity could help drive down obesity levels.
PTS,SAR,HAF,FIT,IND,PUB
2021/THUMB347290_682977_732004.jpg

News

Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo,
Further research into the levels of positive COVID-19 cases among those to have visited fitness
Planning approval has been granted to what is set to become one of the first
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from
A large health club plays a major role in tech giant Microsoft’s recently opened R&D
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered
Vulnerable young people will be given opportunities to take part in sport and physical activity
Organisers of the Elevate event – scheduled to be held at London’s ExCeL on 28
Innovatise UK Ltd
Innovatise UK Ltd
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Health clubs and fitness studios in South Korean capital city Seoul have been told to
A consultation on social prescribing and other similar health programmes will look to "uncover the
A new study claims that being physically active for 30 minutes a day, five days
Digital fitness coaching firm Asensei has released an API platform which allows developers of connected
Health clubs in England are preparing to return to operations without restrictions, after Prime Minister
The government of Singapore has become the first to recommend that people who've received the
Les Mills
Les Mills
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members
The UK government has unveiled plans for a pilot scheme, aimed at using financial rewards
Holmes Place has confirmed to HCM that it has disposed of 10 clubs from its
FIBO Exhibition
FIBO Exhibition
1 - 20 of 11,968
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Supplier showcase
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
HCM People
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM Magazine
Training
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM Magazine
HCM magazine
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM magazine
GM Active has launched a training programme to create a new generation of transformational leaders, as Liz Terry reports
HCM magazine
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM magazine
HCM People

Stelian Iacob

Stelian Iacob, CEO and senior VP, Therme Group
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM magazine
UHC Spa is open to Urban Health Club members as well as operating as a standalone business
HCM magazine
At all our John Reed locations globally, we link the fitness environment inside the club to the vibe of the community
HCM magazine
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM magazine
A new study claims being physically active for 30 minutes a day, five days a week, is not enough for those who spend the rest of their time being sedentary
HCM magazine
The results from the first Moving Communities Customer Experience survey present a positive picture of overall satisfaction with local authority facilities, explains Mike Hill
HCM magazine
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
fibodo Limited: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Uniforms
Service Sport: Uniforms
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Power Plate: Exercise equipment
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd