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Precor UK
Precor UK
Precor UK
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Gold's Gym launches small-box concept to drive global expansion

Gold's Gym is battling to get out of Chapter 11 bankruptcy protection by innovating its business model and going after a wider market.

The company has announced the launch of a smaller footprint model to its range of franchise offerings to make the brand more attractive to franchisees with smaller budgets and enable more mass-market penetration globally.

The new model will target those with an investment range of US$1.5m (€1.3m, £1.2m) to US$2.5m (€2m, £2.2m). The current range of investment required for the traditional, larger footprint clubs is US$2.5 to US$5m (€4.4m, £4m).

Starting at 10,000sq ft (929sq m), the new smaller-scale Gold's Gyms will be designed to house core facilities associated with the brand – such as modern cardio and strength equipment, personal training areas, group exercise classes and a Kids' Club.

There will also be a range of optional upgrades for clubs from 10,000 - 15,000sq ft, including a hybrid functional training area, a Gold’s Studio offering and a recovery area.

"As we continue evolving our 55-year-old brand to offer the best and safest fitness experience possible, we're simultaneously looking to enhance our approach to global franchise development to offer more opportunities for people to take control of their destinies through Gold's Gym ownership," said Gold's Gym president and CEO Adam Zeitsiff.

"The new scalable footprint model is designed to maximise flexibility by giving franchisees more affordable investment options, while delivering high-quality fitness centres to geographic regions with limited space to build."

Craig Sherwood, Gold's Gym's chief development officer, added: "After putting a significant amount of time and research into this, we feel now is the best time to begin developing our facilities in this more scalable fashion.

"This new model is made for the future of the fitness industry, providing full-service amenities with added financial and regional benefits."

• On 5 May 2020, Gold's Gym filed for Chapter 11 bankruptcy protection, due to the impact of coronavirus lockdowns. At the time, Zeitsiff said that the move was part of a restructuring process which would see at least 30 company-owned gyms close permanently.

Find out more here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Gold's Gym is battling to get out of Chapter 11 bankruptcy protection by innovating its business model and going after a wider market.
HAF,FIT,IND,PTS
2020/THUMB345695_539438_605593.jpg
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News

Gold's Gym launches small-box concept to drive global expansion

Gold's Gym is battling to get out of Chapter 11 bankruptcy protection by innovating its business model and going after a wider market.

The company has announced the launch of a smaller footprint model to its range of franchise offerings to make the brand more attractive to franchisees with smaller budgets and enable more mass-market penetration globally.

The new model will target those with an investment range of US$1.5m (€1.3m, £1.2m) to US$2.5m (€2m, £2.2m). The current range of investment required for the traditional, larger footprint clubs is US$2.5 to US$5m (€4.4m, £4m).

Starting at 10,000sq ft (929sq m), the new smaller-scale Gold's Gyms will be designed to house core facilities associated with the brand – such as modern cardio and strength equipment, personal training areas, group exercise classes and a Kids' Club.

There will also be a range of optional upgrades for clubs from 10,000 - 15,000sq ft, including a hybrid functional training area, a Gold’s Studio offering and a recovery area.

"As we continue evolving our 55-year-old brand to offer the best and safest fitness experience possible, we're simultaneously looking to enhance our approach to global franchise development to offer more opportunities for people to take control of their destinies through Gold's Gym ownership," said Gold's Gym president and CEO Adam Zeitsiff.

"The new scalable footprint model is designed to maximise flexibility by giving franchisees more affordable investment options, while delivering high-quality fitness centres to geographic regions with limited space to build."

Craig Sherwood, Gold's Gym's chief development officer, added: "After putting a significant amount of time and research into this, we feel now is the best time to begin developing our facilities in this more scalable fashion.

"This new model is made for the future of the fitness industry, providing full-service amenities with added financial and regional benefits."

• On 5 May 2020, Gold's Gym filed for Chapter 11 bankruptcy protection, due to the impact of coronavirus lockdowns. At the time, Zeitsiff said that the move was part of a restructuring process which would see at least 30 company-owned gyms close permanently.

Find out more here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Gold's Gym is battling to get out of Chapter 11 bankruptcy protection by innovating its business model and going after a wider market.
HAF,FIT,IND,PTS
2020/THUMB345695_539438_605593.jpg

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Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Precor: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
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Lockers/interior design
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Diary dates
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Diary dates
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Diary dates
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Expo Centre & Riviera di Rimini, Italy
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Precor UK
Precor UK