Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
BLK BOX
BLK BOX
BLK BOX
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

Latest news

Gold’s Gym adds Escape Room to tap the TikTok ‘Shy Girl’ workout trend

Gold’s Gym Thousand Oaks in Southern California has a new ‘Escape Room’
The boutique-style space is serene and more private, responding to the TikTok ‘Shy Girl’ trend
A mix of functional training kit and free weights are offered
The room has been fitted out by Escape Fitness and designed to counter gymtimidation

Gold's Gym Thousand Oaks, in Southern California, has announced the completion of its remodel and expansion.

Franchise group, Gold’s Gym SoCal owns 23 locations in Southern California and is investing US$15m in revamping its estate over the next three years, to keep up with consumer demand.

"The unveiling of Gold's Gym Thousand Oaks' state-of-the-art remodel and exclusive new features represents a bold step forward in the evolution of our fitness facilities," says Brian Morris, senior vice president of Gold's Gym SoCal. "We believe this transformation not only enhances our members' experience but also sets a new benchmark for the industry."

The remodel includes the addition of a Posing Room for content creators; an Escape Fitness Room for more private workouts; an expanded weights area with new equipment from gym80, Life Fitness, Cybex and Free Motion; an expansive outdoor workout area, a heated 25-metre indoor lap pool, a group exercise room and a signature playground turf area.

Gold’s Gym Northridge was the first to get the club-in-club Escape Room: a bespoke, standalone training space separate from the main gym, providing an atmospheric, boutique-style functional training box with blue mood lighting.

The space combines the modern methods of functional training with traditional free-weights and lifting platforms, incorporating Escape Fitness functional training kit such as lifting platforms, battle ropes, slam balls, medicine balls, core bags, strongbox benches, plyo boxes and Bulgarian bags.

“The Escape Room acts as more than just an atmospheric, functional training space. It’s about providing members with a zone in which they leave everything else at the door, enter an engaging and motivating environment that is packed with functional training tools, providing them with a complete playground of exercise variety,” says CEO of Escape Fitness, Matthew Januszek.

He believes spaces such as this are effective in overcoming gymtimidation: “A recent poll shows that 67 per cent of women report having gym anxiety and the ‘Shy Girl’ workout trend on TikTok has gained immense popularity, with over 700 million views. Incorporating trends such as this could be a key differentiator for gyms, demonstrating a commitment to inclusivity and understanding of diverse client needs.”

UK operator, Total Fitness, is also taking women’s considerations seriously with the launch earlier this month of its first Women’s Gym.

Related news

Gold's Gym, McFit strike a strategic deal with Paramount+

18 Jan 2024
A deal between one of the world’s biggest gym groups and a streaming giant involves ...
Latest News
According to a pilot study by Yale School of Medicine, exercise can not only slow ...
Latest News
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year ...
Latest News
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in ...
Latest News
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says ...
Latest News
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life ...
Latest News
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...
Latest News
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The ...
Latest News
As Planet Fitness announces strong year-end results there are reports the company is planning a ...
HCM promotional features
Sponsored
This collaboration underscores Ridgeway’s commitment to enhancing spaces, providing an unrivalled environment for gym enthusiasts and health club members
HCM promotional features
Sponsored
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
HCM magazine
Brick recalls the terror of buying a failing club and how the lessons learned have propelled him through his career
HCM magazine
Our experts believe love is the best foundation on which to build a business. Kath Hudson finds out why
HCM magazine
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
HCM magazine
It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
HCM magazine
I’ve set up a ‘health supergroup’ to look at how best to embed health-related programming across the sector
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Featured supplier news
Featured supplier news: Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
Company profiles
Company profile: Matrix Fitness
Matrix Fitness makes innovative commercial fitness equipment that stands out and sets new industry standards ...
Company profiles
Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Lockers
Fitlockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

Gold’s Gym adds Escape Room to tap the TikTok ‘Shy Girl’ workout trend

Gold’s Gym Thousand Oaks in Southern California has a new ‘Escape Room’
The boutique-style space is serene and more private, responding to the TikTok ‘Shy Girl’ trend
A mix of functional training kit and free weights are offered
The room has been fitted out by Escape Fitness and designed to counter gymtimidation

Gold's Gym Thousand Oaks, in Southern California, has announced the completion of its remodel and expansion.

Franchise group, Gold’s Gym SoCal owns 23 locations in Southern California and is investing US$15m in revamping its estate over the next three years, to keep up with consumer demand.

"The unveiling of Gold's Gym Thousand Oaks' state-of-the-art remodel and exclusive new features represents a bold step forward in the evolution of our fitness facilities," says Brian Morris, senior vice president of Gold's Gym SoCal. "We believe this transformation not only enhances our members' experience but also sets a new benchmark for the industry."

The remodel includes the addition of a Posing Room for content creators; an Escape Fitness Room for more private workouts; an expanded weights area with new equipment from gym80, Life Fitness, Cybex and Free Motion; an expansive outdoor workout area, a heated 25-metre indoor lap pool, a group exercise room and a signature playground turf area.

Gold’s Gym Northridge was the first to get the club-in-club Escape Room: a bespoke, standalone training space separate from the main gym, providing an atmospheric, boutique-style functional training box with blue mood lighting.

The space combines the modern methods of functional training with traditional free-weights and lifting platforms, incorporating Escape Fitness functional training kit such as lifting platforms, battle ropes, slam balls, medicine balls, core bags, strongbox benches, plyo boxes and Bulgarian bags.

“The Escape Room acts as more than just an atmospheric, functional training space. It’s about providing members with a zone in which they leave everything else at the door, enter an engaging and motivating environment that is packed with functional training tools, providing them with a complete playground of exercise variety,” says CEO of Escape Fitness, Matthew Januszek.

He believes spaces such as this are effective in overcoming gymtimidation: “A recent poll shows that 67 per cent of women report having gym anxiety and the ‘Shy Girl’ workout trend on TikTok has gained immense popularity, with over 700 million views. Incorporating trends such as this could be a key differentiator for gyms, demonstrating a commitment to inclusivity and understanding of diverse client needs.”

UK operator, Total Fitness, is also taking women’s considerations seriously with the launch earlier this month of its first Women’s Gym.

Related news

Gold's Gym, McFit strike a strategic deal with Paramount+

18 Jan 2024
A deal between one of the world’s biggest gym groups and a streaming giant involves ...

Latest news

According to a pilot study by Yale School of Medicine, exercise can not only slow
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated
Alliance Leisure
Alliance Leisure
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The
As Planet Fitness announces strong year-end results there are reports the company is planning a
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data
Xponential Fitness has told HCM it will vigorously defend itself against claims made in a
“2024 is going to the be biggest year for Gymshark ever,” says CEO and founder,
More consumers are realising meditation is beneficial, but many give up because it’s difficult to
Global Wellness Summit
Global Wellness Summit
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Les Mills has been through a senior management refresh following the recent departure of CEO
EuropeActive has appointed Kai Troll as its new CEO. He has a background in the
CIMSPA has published its 2024-2030 strategy Releasing the Power of Our Profession, which sets out
Mark Hewlett, founder of padel tennis operator Soul Padel has told HCM the company is
While strength training gives valuable muscular gains it doesn’t give the heart health benefits of
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end
Elevate
Elevate
In a soft power exercise, politicians in the UK have been invited to take part
University of Washington researchers have created a wireless wearable in the form of a thermal
1 - 20 of 12,300
HCM promotional features
Sponsored
This collaboration underscores Ridgeway’s commitment to enhancing spaces, providing an unrivalled environment for gym enthusiasts and health club members
HCM promotional features
Sponsored
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
Promotion
Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
HCM magazine
Brick recalls the terror of buying a failing club and how the lessons learned have propelled him through his career
HCM magazine
Our experts believe love is the best foundation on which to build a business. Kath Hudson finds out why
HCM magazine
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
HCM magazine
It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
HCM magazine
I’ve set up a ‘health supergroup’ to look at how best to embed health-related programming across the sector
HCM magazine
Delivering personally-designed workouts can create a placebo effect that yields better results, find researchers
HCM magazine
Kath Hudson talks to industry experts from around the world about their key takeaways from last year and their hopes for 2024
HCM magazine
HCM People

Chibs Okereke

Stress and burnout coach, Mettle
Almost 40 per cent of men have never spoken to anyone about their mental health. There's a lot of suffering in silence
HCM magazine
Consumers tell us they want support in leading longer, healthier lives and we’re the only industry sector with the capability of delivering on this, so we must ensure strategy is aligned with demand
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
HCM magazine
HCM People

Jamie Groves

MD, Denbighshire Leisure
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
HCM magazine
Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Featured supplier news
Featured supplier news: Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.
Company profiles
Company profile: Matrix Fitness
Matrix Fitness makes innovative commercial fitness equipment that stands out and sets new industry standards ...
Company profiles
Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Lockers
Fitlockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
BLK BOX
BLK BOX
Partner sites