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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Fitness4Less franchise to open in West Midlands

Franchisee Stuart Rosenberg is opening his latest Fitness4Less club in Worcester, West Midlands, this month – his first outside of London.

The gym in Cathedral Square is part of a £20m (US$25.9m, €21.8m) mixed-use scheme in the the city and will create up to 20 jobs.

The £1.8m (US$2.3m, €2m), 14,500sq ft (1,347sq m) fitness centre will include a swimming pool, sauna and steamrooms, and is equipped with Life Fitness equipment, hammer strength weights, a Prowler running track, ladies-only gym and studios providing more than 50 free classes each week.

Started by Rosenberg in 2010, Affordable Fitness opened its first Fitness4Less franchise in London’s Cambridge Heath in 2011, followed by Canning Town in the capital in 2013. Keen to grow the business, Rosenberg started looking outside of London for his next project.

“When I researched the site at Cathedral Square I was immediately impressed by the potential,” he said. “With its location in a prime position opposite the cathedral, the fact that it had attracted some of the UK’s biggest hospitality brands and that there was no other affordable gym and swim facility in Worcester, it all added up to the ideal choice.”

Allied Irish Bank (GB) is backing the project with £1.1m (US$1.4m, €1.2m) worth of funding. Its healthcare and leisure sector specialist Jamie Ward said: “Stuart has built a very successful operation in London and is carving a niche in a growing segment of the fitness sector, enabling a wide range of ages and abilities to access the latest high-tech facilities at very affordable membership rates.”

Fitness4Less will have 12 clubs in the UK when the Worcester gym opens on 25 September.

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Franchisee Stuart Rosenberg is opening his latest Fitness4Less club in Worcester, West Midlands, this month - his first outside of London.
HAF,SWM,ASW
THUMB21323_108032.jpg
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News

Fitness4Less franchise to open in West Midlands

Franchisee Stuart Rosenberg is opening his latest Fitness4Less club in Worcester, West Midlands, this month – his first outside of London.

The gym in Cathedral Square is part of a £20m (US$25.9m, €21.8m) mixed-use scheme in the the city and will create up to 20 jobs.

The £1.8m (US$2.3m, €2m), 14,500sq ft (1,347sq m) fitness centre will include a swimming pool, sauna and steamrooms, and is equipped with Life Fitness equipment, hammer strength weights, a Prowler running track, ladies-only gym and studios providing more than 50 free classes each week.

Started by Rosenberg in 2010, Affordable Fitness opened its first Fitness4Less franchise in London’s Cambridge Heath in 2011, followed by Canning Town in the capital in 2013. Keen to grow the business, Rosenberg started looking outside of London for his next project.

“When I researched the site at Cathedral Square I was immediately impressed by the potential,” he said. “With its location in a prime position opposite the cathedral, the fact that it had attracted some of the UK’s biggest hospitality brands and that there was no other affordable gym and swim facility in Worcester, it all added up to the ideal choice.”

Allied Irish Bank (GB) is backing the project with £1.1m (US$1.4m, €1.2m) worth of funding. Its healthcare and leisure sector specialist Jamie Ward said: “Stuart has built a very successful operation in London and is carving a niche in a growing segment of the fitness sector, enabling a wide range of ages and abilities to access the latest high-tech facilities at very affordable membership rates.”

Fitness4Less will have 12 clubs in the UK when the Worcester gym opens on 25 September.

Sign up for FREE ezines & magazines
Franchisee Stuart Rosenberg is opening his latest Fitness4Less club in Worcester, West Midlands, this month - his first outside of London.
HAF,SWM,ASW
THUMB21323_108032.jpg

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Features
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David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
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More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
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Jo Smallwood

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Aaron Smith

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Michael Ramsay

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There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
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Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness software
Go Do.Fitness: Fitness software
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
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06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
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Diary dates
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