Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Fitness4Less franchise to open in West Midlands

Franchisee Stuart Rosenberg is opening his latest Fitness4Less club in Worcester, West Midlands, this month – his first outside of London.

The gym in Cathedral Square is part of a £20m (US$25.9m, €21.8m) mixed-use scheme in the the city and will create up to 20 jobs.

The £1.8m (US$2.3m, €2m), 14,500sq ft (1,347sq m) fitness centre will include a swimming pool, sauna and steamrooms, and is equipped with Life Fitness equipment, hammer strength weights, a Prowler running track, ladies-only gym and studios providing more than 50 free classes each week.

Started by Rosenberg in 2010, Affordable Fitness opened its first Fitness4Less franchise in London’s Cambridge Heath in 2011, followed by Canning Town in the capital in 2013. Keen to grow the business, Rosenberg started looking outside of London for his next project.

“When I researched the site at Cathedral Square I was immediately impressed by the potential,” he said. “With its location in a prime position opposite the cathedral, the fact that it had attracted some of the UK’s biggest hospitality brands and that there was no other affordable gym and swim facility in Worcester, it all added up to the ideal choice.”

Allied Irish Bank (GB) is backing the project with £1.1m (US$1.4m, €1.2m) worth of funding. Its healthcare and leisure sector specialist Jamie Ward said: “Stuart has built a very successful operation in London and is carving a niche in a growing segment of the fitness sector, enabling a wide range of ages and abilities to access the latest high-tech facilities at very affordable membership rates.”

Fitness4Less will have 12 clubs in the UK when the Worcester gym opens on 25 September.

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Franchisee Stuart Rosenberg is opening his latest Fitness4Less club in Worcester, West Midlands, this month - his first outside of London.
HAF,SWM
THUMB21323_108032.jpg
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News

Fitness4Less franchise to open in West Midlands

Franchisee Stuart Rosenberg is opening his latest Fitness4Less club in Worcester, West Midlands, this month – his first outside of London.

The gym in Cathedral Square is part of a £20m (US$25.9m, €21.8m) mixed-use scheme in the the city and will create up to 20 jobs.

The £1.8m (US$2.3m, €2m), 14,500sq ft (1,347sq m) fitness centre will include a swimming pool, sauna and steamrooms, and is equipped with Life Fitness equipment, hammer strength weights, a Prowler running track, ladies-only gym and studios providing more than 50 free classes each week.

Started by Rosenberg in 2010, Affordable Fitness opened its first Fitness4Less franchise in London’s Cambridge Heath in 2011, followed by Canning Town in the capital in 2013. Keen to grow the business, Rosenberg started looking outside of London for his next project.

“When I researched the site at Cathedral Square I was immediately impressed by the potential,” he said. “With its location in a prime position opposite the cathedral, the fact that it had attracted some of the UK’s biggest hospitality brands and that there was no other affordable gym and swim facility in Worcester, it all added up to the ideal choice.”

Allied Irish Bank (GB) is backing the project with £1.1m (US$1.4m, €1.2m) worth of funding. Its healthcare and leisure sector specialist Jamie Ward said: “Stuart has built a very successful operation in London and is carving a niche in a growing segment of the fitness sector, enabling a wide range of ages and abilities to access the latest high-tech facilities at very affordable membership rates.”

Fitness4Less will have 12 clubs in the UK when the Worcester gym opens on 25 September.

Sign up for FREE ezines & magazines
Franchisee Stuart Rosenberg is opening his latest Fitness4Less club in Worcester, West Midlands, this month - his first outside of London.
HAF,SWM
THUMB21323_108032.jpg

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Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
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Featured supplier news
Featured supplier: Brand means business: A new era of gym equipment customisation
Jordan Fitness has long been recognised for its premium-quality gym equipment, and its wide variety of free weights, benches, functional kit, rigs and storage.
Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Video Gallery
Harlands Group Overview
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An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s largest privately-held marketer and distributor of commercial fitness ...
Company profiles
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Incorpore is a leading fitness and wellness company who have been successfully delivering solutions to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
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Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Fitness software
Go Do.Fitness: Fitness software
Member access schemes
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Locking solutions
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Comfort Zone - Davines S.p.A: Skincare
Trade associations
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab