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UNITING THE WORLD OF FITNESS
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Health Club Management

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Flexology to open second site and stretching institute

Our second London site will open imminently, and then we plan to open one every six months
– Alina and Anna Epeykina

Flexology, which markets itself as "the UK’s first dedicated stretch studio", is planning to expand across London – and ultimately take the concept to a global audience.

The independently-owned brand, launched by sisters Alina and Anna Epeykina, opened its first studio in London’s Canary Wharf in October 2019, offering a "three-dimensional wellness experience", combining assisted stretching with healthy snacks and smoothies at the on-site café.

Flexology offers six different assisted stretches of three different lengths of time: 15, 25 and 55 minutes.

For each stretch method, there is a different smoothie. To accompany an energising stretch, for example, Flexology offers smoothies with ginseng and turmeric, while the fortitude range has chocolate and protein, deemed to be good for recovery and building muscle.

Alina Epeykina describes the studio's design as having a "futuristic spaceship feel, combined with elements of nature, to create an out-of-reality experience".

"We are offering a new experience for most people so we wanted the space to feel different, while also keeping an organic and natural environment, because there are not that many relaxing spaces for people living in London," Epeykina said.

The entrepreneur sisters now have a plan to expand Flexology's presence across the capital.

"Our second London site will open imminently, and then we plan to open one every six months, focusing on London to start with, but eventually going international," Anna Epeykina said.

"London is an ideal city to establish the concept, because it offers so much and people are always open to new ideas.

"We are also planning to create a Flexology Institute, where therapists can do the training and become certified flexperts, even if they are not working with us."

• To read a full interview with the founders of Flexology, click here for the January issue of HCM.

Sign up for FREE ezines & magazines
Flexology, which markets itself as 'the UK’s first dedicated stretch studio', is planning to expand at a pace of two sites a year across London.
PTS,HAF,FIT,IND,SAB
imagesX/THUMB344570_694271_743639.jpg
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News

Flexology to open second site and stretching institute

Our second London site will open imminently, and then we plan to open one every six months
– Alina and Anna Epeykina

Flexology, which markets itself as "the UK’s first dedicated stretch studio", is planning to expand across London – and ultimately take the concept to a global audience.

The independently-owned brand, launched by sisters Alina and Anna Epeykina, opened its first studio in London’s Canary Wharf in October 2019, offering a "three-dimensional wellness experience", combining assisted stretching with healthy snacks and smoothies at the on-site café.

Flexology offers six different assisted stretches of three different lengths of time: 15, 25 and 55 minutes.

For each stretch method, there is a different smoothie. To accompany an energising stretch, for example, Flexology offers smoothies with ginseng and turmeric, while the fortitude range has chocolate and protein, deemed to be good for recovery and building muscle.

Alina Epeykina describes the studio's design as having a "futuristic spaceship feel, combined with elements of nature, to create an out-of-reality experience".

"We are offering a new experience for most people so we wanted the space to feel different, while also keeping an organic and natural environment, because there are not that many relaxing spaces for people living in London," Epeykina said.

The entrepreneur sisters now have a plan to expand Flexology's presence across the capital.

"Our second London site will open imminently, and then we plan to open one every six months, focusing on London to start with, but eventually going international," Anna Epeykina said.

"London is an ideal city to establish the concept, because it offers so much and people are always open to new ideas.

"We are also planning to create a Flexology Institute, where therapists can do the training and become certified flexperts, even if they are not working with us."

• To read a full interview with the founders of Flexology, click here for the January issue of HCM.

Sign up for FREE ezines & magazines
Flexology, which markets itself as 'the UK’s first dedicated stretch studio', is planning to expand at a pace of two sites a year across London.
PTS,HAF,FIT,IND,SAB
imagesX/THUMB344570_694271_743639.jpg

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Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
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Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Management software
Fisikal: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Ojmar: Locking solutions
Fitness software
Go Do.Fitness: Fitness software
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Greywell, Hampshire
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Diary dates
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tbc, Beijing, China
Diary dates
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Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
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