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UNITING THE WORLD OF FITNESS
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Health Club Management

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Fitness and sport must be delivered as one, says 1Life chief Neil King

Local authority leisure operators must adopt a “more rounded approach” to delivering sport and leisure activities if they are to truly make an impact in a challenging marketplace.

That is the view of 1Life managing director Neil King, who says restraints on local authority budgets and pressure on overstretched health services mean leisure providers must no longer view fitness, sport and health as separate entities. Instead, he says, they must be “delivered as one” to ensure effective outcomes for public health, driven by closer collaboration between leisure providers and key partners.

“It’s clear that the old goals of maximising fitness memberships and children's’ swimming lessons have become basic expectations and we know that leisure management companies must embrace the ‘now’ and aim higher,” King told Health Club Management.

“A key point from the government’s new sports strategy is that the delivery of sports and leisure needs to fit within a more-rounded approach. Fitness, sport and health are – from the local authority view – no longer separate entities, but delivered as one.”

King added that 1Life’s recent work in preparation for managing leisure in Milton Keynes has given him first-hand experience of the practicalities and challenges of fostering a joined-up strategy for the provision of physical activity.

The operator is working to establish ties with local Milton Keynes sports clubs, community engagement programmes, sporting events and the local health & wellbeing agenda, centred around the leisure facilities that it operates. A central tenet of this effort is 1Life’s hiring of a dedicated sport & physical activity manager, whose job will be to connect the pieces of the jigsaw and deliver a collaborative approach to health and wellbeing and sport and physical activity in the city.

King’s comments chime with those of sports minister Tracey Crouch, who last week told the Culture, Media and Sport Select Committee that local authorities should continue to invest in physical activity in the face of budget cuts, as successful provision brings a wide range of benefits to the community in terms of physical and mental health, as well as social cohesion.

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Local authority leisure operators must adopt a “more rounded approach” to delivering sport and leisure activities if they are to truly make an impact in a challenging marketplace.
SAR,HAF,FIT,IND,PHR,PUB
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News

Fitness and sport must be delivered as one, says 1Life chief Neil King

Local authority leisure operators must adopt a “more rounded approach” to delivering sport and leisure activities if they are to truly make an impact in a challenging marketplace.

That is the view of 1Life managing director Neil King, who says restraints on local authority budgets and pressure on overstretched health services mean leisure providers must no longer view fitness, sport and health as separate entities. Instead, he says, they must be “delivered as one” to ensure effective outcomes for public health, driven by closer collaboration between leisure providers and key partners.

“It’s clear that the old goals of maximising fitness memberships and children's’ swimming lessons have become basic expectations and we know that leisure management companies must embrace the ‘now’ and aim higher,” King told Health Club Management.

“A key point from the government’s new sports strategy is that the delivery of sports and leisure needs to fit within a more-rounded approach. Fitness, sport and health are – from the local authority view – no longer separate entities, but delivered as one.”

King added that 1Life’s recent work in preparation for managing leisure in Milton Keynes has given him first-hand experience of the practicalities and challenges of fostering a joined-up strategy for the provision of physical activity.

The operator is working to establish ties with local Milton Keynes sports clubs, community engagement programmes, sporting events and the local health & wellbeing agenda, centred around the leisure facilities that it operates. A central tenet of this effort is 1Life’s hiring of a dedicated sport & physical activity manager, whose job will be to connect the pieces of the jigsaw and deliver a collaborative approach to health and wellbeing and sport and physical activity in the city.

King’s comments chime with those of sports minister Tracey Crouch, who last week told the Culture, Media and Sport Select Committee that local authorities should continue to invest in physical activity in the face of budget cuts, as successful provision brings a wide range of benefits to the community in terms of physical and mental health, as well as social cohesion.

Sign up for FREE ezines & magazines
Local authority leisure operators must adopt a “more rounded approach” to delivering sport and leisure activities if they are to truly make an impact in a challenging marketplace.
SAR,HAF,FIT,IND,PHR,PUB
97003_544784.jpg

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Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison
The Gym Group is set to continue its fast pace of growth in 2020, with
A new product aimed at the ageing population is combining wearable fitness tech with artificial
A three-year research project will look to provide the physical activity industry with a better
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its
The increasing popularity of streaming services and wireless earbuds – along with the introduction of
Servicesport UK Limited
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Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in
Digme Fitness has acquired Another Space – the boutique studio arm of premium health club
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Royal Life Saving Society UK (RLSS)
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Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
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Featured supplier news
Featured supplier: Nutrition tips for a healthy life
A healthy diet has massive benefits for your health, both inside and out.
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Physical Company Ltd: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Eleiko Sport AB: Exercise equipment
Audio visual
Hutchison Technologies: Audio visual
Fitness software
Go Do.Fitness: Fitness software
Professional services
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Spa software
ResortSuite: Spa software
Property & Tenders
Derby City Council
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21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
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