GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Ledsnaps Ltd
Ledsnaps Ltd
Ledsnaps Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Studio manager highjacks government NHS posters to promote exercise – creates viral sensation

I decided to do my bit and to come up with some alternative messaging which would highlight the merits of physical activity
– Daniel Ward
Credit: Daniel Ward

A set of posters created by a fitness studio manager, mimicking the government's COVID-19 NHS messaging, have gone viral on LinkedIn.

The posters, carrying the message of "Exercise – Protect the NHS" were created by Daniel Ward, a qualified PT who works as a studio manager at an F45 franchise in Milton Keynes.

Ward had been using the lockdown to hone his Photoshop skills and, once it became clear to him that the government's attitude towards the gym sector had "left something to be desired", he decided to put his newly-acquired skills to use.

"I first realised that we might have a problem when the government published its very first list of sectors, alongside a schedule of when they might return – and fitness and gyms weren't even on it," Ward told HCM in an exclusive interview.

"While gyms were added to subsequent tables, I was further frustrated by the 'pubs before gyms' debacle around the 4 July reopenings.

"It was disappointing to witness pubs and restaurants being given the green light before fitness – especially as research from the US-based CDC shows that people suffering from obesity, heart conditions and diabetes are at a higher risk from COVID-19, all are conditions which exercise can reduce.

"So I decided to do my bit and to come up with some alternative messaging which would highlight the merits of physical activity."

Ward began searching the NHS website and official government sites for figures and facts around the benefits of exercise.

After choosing some headline numbers, he created the posters to look like the ones used at the government's daily briefings.

"I agree with the government that the NHS needs protecting," Ward says. "And exercise can help do that by keeping people fit and healthy. During my 16-year career in fitness I've seen it with my own eyes.

"And it's not just physical health that the sector can help with either. I know plenty of people who use exercise to improve their mental health – and there are studies that back up that.

"One of the numbers I found was that physical activity and exercise can cut NHS spending on mental health by 30 per cent. When you consider that mental health spending by the NHS in England alone accounted for £12.2bn in 2018-19, it's not a small amount."

Ward adds that it is clear that the industry agrees with the sentiment in his posters.

"It only took a few days for my posters to receive 6,000+ views, more than a hundred shares and countless likes," he says – and adds that he would be happy for any gym or operator to use his artwork.

"I'd be 100 per cent happy for any gym or club to use the posters.

"I think now, during the pandemic, people are psychologically ready to commit to healthier lifestyles – and that includes physical activity. So it could be a way to highlight some of the advantages of keeping fit."

CLICK HERE TO OPEN AND SAVE THE IMAGES FOR USE ON SOCIAL MEDIA

The posters are as follows:

EXERCISE > UP TO A 50% LOWER RISK OF TYPE 2 DIABETES > PROTECT THE NHS

EXERCISE > UP TO A 35% LOWER RISK OF CORONARY HEART DISEASE AND STROKE > PROTECT THE NHS

EXERCISE > A 30% LOWER RISK OF EARLY DEATH > PROTECT THE NHS

EXERCISE > UP TO A 50% LOWER RISK OF COLON CANCER > PROTECT THE NHS

EXERCISE > UP TO A 83% LOWER RISK OF OSTEOARTHRITIS > PROTECT THE NHS

EXERCISE > UP TO A 30% LOWER RISK OF DEPRESSION > PROTECT THE NHS

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A set of posters created by a fitness studio manager, mimicking the government's COVID- 19 NHS messaging, have gone viral on LinkedIn.
PTS,HAF,FIT,IND,SAM,PHR
2020/182548_660700.jpg
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Research
The results from the first Moving Communities Customer Experience survey present a positive picture of overall satisfaction with local authority facilities, explains Mike Hill
HCM Magazine
Product innovation
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
Research
A new study claims being physically active for 30 minutes a day, five days a week, is not enough for those who spend the rest of their time being sedentary
HCM Magazine
Training
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM Magazine
HCM magazine
HCM People

Preston Lewis

Co-founder, Black Box VR
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM magazine
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM magazine
Where Gold’s Gym has always been associated with bodybuilding and heavy weights, our new extended concept embraces all facets of fitness training
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Video Gallery
MyZone Group Ltd
FreeMotion Fitness
Pendex
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Studio manager highjacks government NHS posters to promote exercise – creates viral sensation

I decided to do my bit and to come up with some alternative messaging which would highlight the merits of physical activity
– Daniel Ward
Credit: Daniel Ward

A set of posters created by a fitness studio manager, mimicking the government's COVID-19 NHS messaging, have gone viral on LinkedIn.

The posters, carrying the message of "Exercise – Protect the NHS" were created by Daniel Ward, a qualified PT who works as a studio manager at an F45 franchise in Milton Keynes.

Ward had been using the lockdown to hone his Photoshop skills and, once it became clear to him that the government's attitude towards the gym sector had "left something to be desired", he decided to put his newly-acquired skills to use.

"I first realised that we might have a problem when the government published its very first list of sectors, alongside a schedule of when they might return – and fitness and gyms weren't even on it," Ward told HCM in an exclusive interview.

"While gyms were added to subsequent tables, I was further frustrated by the 'pubs before gyms' debacle around the 4 July reopenings.

"It was disappointing to witness pubs and restaurants being given the green light before fitness – especially as research from the US-based CDC shows that people suffering from obesity, heart conditions and diabetes are at a higher risk from COVID-19, all are conditions which exercise can reduce.

"So I decided to do my bit and to come up with some alternative messaging which would highlight the merits of physical activity."

Ward began searching the NHS website and official government sites for figures and facts around the benefits of exercise.

After choosing some headline numbers, he created the posters to look like the ones used at the government's daily briefings.

"I agree with the government that the NHS needs protecting," Ward says. "And exercise can help do that by keeping people fit and healthy. During my 16-year career in fitness I've seen it with my own eyes.

"And it's not just physical health that the sector can help with either. I know plenty of people who use exercise to improve their mental health – and there are studies that back up that.

"One of the numbers I found was that physical activity and exercise can cut NHS spending on mental health by 30 per cent. When you consider that mental health spending by the NHS in England alone accounted for £12.2bn in 2018-19, it's not a small amount."

Ward adds that it is clear that the industry agrees with the sentiment in his posters.

"It only took a few days for my posters to receive 6,000+ views, more than a hundred shares and countless likes," he says – and adds that he would be happy for any gym or operator to use his artwork.

"I'd be 100 per cent happy for any gym or club to use the posters.

"I think now, during the pandemic, people are psychologically ready to commit to healthier lifestyles – and that includes physical activity. So it could be a way to highlight some of the advantages of keeping fit."

CLICK HERE TO OPEN AND SAVE THE IMAGES FOR USE ON SOCIAL MEDIA

The posters are as follows:

EXERCISE > UP TO A 50% LOWER RISK OF TYPE 2 DIABETES > PROTECT THE NHS

EXERCISE > UP TO A 35% LOWER RISK OF CORONARY HEART DISEASE AND STROKE > PROTECT THE NHS

EXERCISE > A 30% LOWER RISK OF EARLY DEATH > PROTECT THE NHS

EXERCISE > UP TO A 50% LOWER RISK OF COLON CANCER > PROTECT THE NHS

EXERCISE > UP TO A 83% LOWER RISK OF OSTEOARTHRITIS > PROTECT THE NHS

EXERCISE > UP TO A 30% LOWER RISK OF DEPRESSION > PROTECT THE NHS

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A set of posters created by a fitness studio manager, mimicking the government's COVID- 19 NHS messaging, have gone viral on LinkedIn.
PTS,HAF,FIT,IND,SAM,PHR
2020/182548_660700.jpg

News

The US fitness industry lost around 58 per cent of its revenues during 2020, due
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will
Miha Bodytec GmbH
Miha Bodytec GmbH
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo,
Further research into the levels of positive COVID-19 cases among those to have visited fitness
Planning approval has been granted to what is set to become one of the first
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from
Innovatise UK Ltd
Innovatise UK Ltd
Let’s talk about Orbit4 – the secret behind successful gyms. Gym operators have described Orbit4
A large health club plays a major role in tech giant Microsoft’s recently opened R&D
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered
Vulnerable young people will be given opportunities to take part in sport and physical activity
Organisers of the Elevate event – scheduled to be held at London’s ExCeL on 28
Health clubs and fitness studios in South Korean capital city Seoul have been told to
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
During lockdown clients have had more time to self-reflect than ever before. As a result,
A consultation on social prescribing and other similar health programmes will look to "uncover the
A new study claims that being physically active for 30 minutes a day, five days
Les Mills
Les Mills
1 - 20 of 11,973
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Research
The results from the first Moving Communities Customer Experience survey present a positive picture of overall satisfaction with local authority facilities, explains Mike Hill
HCM Magazine
Product innovation
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
Research
A new study claims being physically active for 30 minutes a day, five days a week, is not enough for those who spend the rest of their time being sedentary
HCM Magazine
Training
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM Magazine
HCM magazine
HCM People

Preston Lewis

Co-founder, Black Box VR
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM magazine
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM magazine
Where Gold’s Gym has always been associated with bodybuilding and heavy weights, our new extended concept embraces all facets of fitness training
HCM magazine
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM magazine
HCM People

Stelian Iacob

Stelian Iacob, CEO and senior VP, Therme Group
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM magazine
GM Active has launched a training programme to create a new generation of transformational leaders, as Liz Terry reports
HCM magazine
With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
UHC Spa is open to Urban Health Club members as well as operating as a standalone business
HCM magazine
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Video Gallery
MyZone Group Ltd
FreeMotion Fitness
Pendex
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Ledsnaps Ltd
Ledsnaps Ltd