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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Fitness First showcases Team GB tie-up at launch of hi-tech Bishopsgate site

Fitness First had cause for double celebration on Monday (1 September) as the recovering gym chain unveiled its new flagship club in central London, with a number of Olympic medallists on hand to launch the company’s partnership with the British Olympic Association (BOA).

The new Bishopsgate site – the gym chain’s first new opening since its scrape with administration in 2012 – boasts a raft of innovative equipment and looks set to rival the two ‘tech-savvy’ London offerings recently announced by Virgin Active.

One of the new concepts at Fitness First Bishopsgate is the MOVE studio – an interactive and immersive group exercise studio experience offering virtual classes by way of a wall screen. There are five virtual classes on offer, Bodypump, BodyBalance, CX Worx, BodyCombat and Sh’bam. There is also a class-cam for live feeds, team-teach stage and the introduction of the Les Mills Smartbar & Smartstep, as well as a mood wall to create an optimum fitness environment.

The club also consists of a brand new athletics area, which includes a 10m track, ceiling mounted coaching camera, crash pad, laser timing with digital scoreboard and numerous training formats on offer by way of prowlers, bungee cords and hurdles.

As part of the BOA tie-up – which saw Fitness First become Team GB’s first-ever official fitness partner – Olympic medallists Nicola Adams, Ed Clancy, Max Whitlock and Gemma Gibbons were at the club to launch the new ‘Team GB Pro Athlete’ class.

The Team GB Pro Athlete Programme is inspired by Team GB athletes and coaches, how they train, and the Olympic sports they compete in. Double Olympic gold cycling medallist (2008, 2012) and world record holder Clancy, the world's first female boxing Olympic champion Adams, double bronze medallist and European gymnastics champion Whitlock and Olympic judo silver medallist Gibbons all participated in the inaugural class.

The new range of classes has been created to give Fitness First members a taste of what training like a Team GB athlete could feel like. The programme focuses on five key fitness disciplines which any elite athlete requires, speed, endurance, power, agility and strength.

“The new Team GB Pro Athlete Programme, the first of many programmes we are planning to launch to enable people to train like our nation’s top athletes and go further in their fitness journey,” said Fitness First UK MD Martin Seibold.

“The programme signals the start of our exciting ongoing partnership with Team GB, and while it launched today at the brand new Bishopsgate club, it will be rolled out to all of our clubs nationwide from 15 September.”

To read an exclusive interview with Fitness First CEO Andrew Cosslett – from the March edition of magazine – click here.

Fitness First had cause for double celebration on Monday (1 September) as the recovering gym chain unveiled its new flagship club in Central London, with a number of Olympic medallists on hand to launch the company’s partnership with the British Olympic Association (BOA).
SAR,HAF,FIT,PHR
20492_371126.jpg
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News

Fitness First showcases Team GB tie-up at launch of hi-tech Bishopsgate site

Fitness First had cause for double celebration on Monday (1 September) as the recovering gym chain unveiled its new flagship club in central London, with a number of Olympic medallists on hand to launch the company’s partnership with the British Olympic Association (BOA).

The new Bishopsgate site – the gym chain’s first new opening since its scrape with administration in 2012 – boasts a raft of innovative equipment and looks set to rival the two ‘tech-savvy’ London offerings recently announced by Virgin Active.

One of the new concepts at Fitness First Bishopsgate is the MOVE studio – an interactive and immersive group exercise studio experience offering virtual classes by way of a wall screen. There are five virtual classes on offer, Bodypump, BodyBalance, CX Worx, BodyCombat and Sh’bam. There is also a class-cam for live feeds, team-teach stage and the introduction of the Les Mills Smartbar & Smartstep, as well as a mood wall to create an optimum fitness environment.

The club also consists of a brand new athletics area, which includes a 10m track, ceiling mounted coaching camera, crash pad, laser timing with digital scoreboard and numerous training formats on offer by way of prowlers, bungee cords and hurdles.

As part of the BOA tie-up – which saw Fitness First become Team GB’s first-ever official fitness partner – Olympic medallists Nicola Adams, Ed Clancy, Max Whitlock and Gemma Gibbons were at the club to launch the new ‘Team GB Pro Athlete’ class.

The Team GB Pro Athlete Programme is inspired by Team GB athletes and coaches, how they train, and the Olympic sports they compete in. Double Olympic gold cycling medallist (2008, 2012) and world record holder Clancy, the world's first female boxing Olympic champion Adams, double bronze medallist and European gymnastics champion Whitlock and Olympic judo silver medallist Gibbons all participated in the inaugural class.

The new range of classes has been created to give Fitness First members a taste of what training like a Team GB athlete could feel like. The programme focuses on five key fitness disciplines which any elite athlete requires, speed, endurance, power, agility and strength.

“The new Team GB Pro Athlete Programme, the first of many programmes we are planning to launch to enable people to train like our nation’s top athletes and go further in their fitness journey,” said Fitness First UK MD Martin Seibold.

“The programme signals the start of our exciting ongoing partnership with Team GB, and while it launched today at the brand new Bishopsgate club, it will be rolled out to all of our clubs nationwide from 15 September.”

To read an exclusive interview with Fitness First CEO Andrew Cosslett – from the March edition of magazine – click here.

Fitness First had cause for double celebration on Monday (1 September) as the recovering gym chain unveiled its new flagship club in Central London, with a number of Olympic medallists on hand to launch the company’s partnership with the British Olympic Association (BOA).
SAR,HAF,FIT,PHR
20492_371126.jpg

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Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first
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Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will
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Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
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HCM Magazine
Sponsored
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HCM Magazine
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With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM magazine
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Preston Lewis

Co-founder, Black Box VR
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During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
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Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
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Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
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Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Red Light Therapy
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Wearable technology solutions
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Management software
fibodo Limited: Management software
Uniforms
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Fitness equipment
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Whole body cryotherapy
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Skincare
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Architects/designers
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Hydrotherapy / spa fragrances
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Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Diary dates
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Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
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