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Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Fitness First Middle East reveals plans to launch a low-cost brand

We have looked at the budget sector for a number of years
– George Flooks

Fitness First Middle East is to launch an entirely new budget chain for the region.

Speaking to local media, CEO George Flooks said the company had looked at the budget sector "for a number of years".

He added that the new, as-yet-unnamed brand would make its debut later this year.

A spokesperson for Fitness First Middle East told HCM the company would be revealing more details on the budget chain "in the coming weeks".

The news comes just days after the group announced plans for a "radical new direction" with a range of next-generation club concepts.

According to Flooks, the chain will open 10 new clubs – eight in the UAE and two in Bahrain – which look to cater to a "growing demand for holistic fitness solutions" across the region.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness First Middle East is to launch an entirely new budget chain for the region.
HAF
imagesX/THUMB344811_740968_935524.jpg
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News

Fitness First Middle East reveals plans to launch a low-cost brand

We have looked at the budget sector for a number of years
– George Flooks

Fitness First Middle East is to launch an entirely new budget chain for the region.

Speaking to local media, CEO George Flooks said the company had looked at the budget sector "for a number of years".

He added that the new, as-yet-unnamed brand would make its debut later this year.

A spokesperson for Fitness First Middle East told HCM the company would be revealing more details on the budget chain "in the coming weeks".

The news comes just days after the group announced plans for a "radical new direction" with a range of next-generation club concepts.

According to Flooks, the chain will open 10 new clubs – eight in the UAE and two in Bahrain – which look to cater to a "growing demand for holistic fitness solutions" across the region.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness First Middle East is to launch an entirely new budget chain for the region.
HAF
imagesX/THUMB344811_740968_935524.jpg

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HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Supplier showcase
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM Magazine
Sponsored
Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
HCM Magazine
Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM Magazine
Opinion
Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
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High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
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FREE WEBINAR
promotion
This free webinar on 26 January will see our panellists reflect on the changes to work in 2020, and their priorities for 2021.
Opinion: 2021 is the year to prioritise global culture
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Sothys: Skincare
Software
Volution.fit: Software
Member feedback software
AskNicely: Member feedback software
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Uniforms
Service Sport: Uniforms
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
Les Mills