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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Fitness First Middle East reveals plans to launch a low-cost brand

We have looked at the budget sector for a number of years
– George Flooks

Fitness First Middle East is to launch an entirely new budget chain for the region.

Speaking to local media, CEO George Flooks said the company had looked at the budget sector "for a number of years".

He added that the new, as-yet-unnamed brand would make its debut later this year.

A spokesperson for Fitness First Middle East told HCM the company would be revealing more details on the budget chain "in the coming weeks".

The news comes just days after the group announced plans for a "radical new direction" with a range of next-generation club concepts.

According to Flooks, the chain will open 10 new clubs – eight in the UAE and two in Bahrain – which look to cater to a "growing demand for holistic fitness solutions" across the region.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness First Middle East is to launch an entirely new budget chain for the region.
HAF
imagesX/THUMB344811_740968_935524.jpg
Latest News
US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time ...
Latest News
The UK government is exploring whether incentivising people financially to take part in physical activity ...
Latest News
The Budget announcement has left the UK's physical activity sector with "unanswered questions" and vowing ...
Latest News
Chancellor Rishi Sunak has unveiled an additional £700m funding boost for sports and culture, as ...
Latest News
The merger of two tech firms will result in the creation of a business software ...
Latest News
3d Leisure has put the current lockdown to good use, by stepping in to help ...
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
HCM Magazine
Reopening
We need to recognise that people are more than just a bunch of medical conditions and ensure we understand the individual’s motivation for taking part
HCM Magazine
Promotion
Gympass has been busy innovating and forging powerful partnerships. We find out more
HCM Magazine
Promotion
Creating spaces where exercisers feel both safe and inspired to return to the gym is vital, says James Anderson
HCM Magazine
Marketing
The aggregator market is developing, diversifying and changing in response to market demand. We talk to suppliers and operators about their collaborations
HCM Magazine
Sponsored
Technogym’s Live and On-Demand solution is transformational for its clients
HCM Magazine
COVID-19
The health and fitness sector knows the vital role it plays in boosting immunity in the face of COVID-19. Now there’s another opportunity to be an essential service: helping people recover from the virus. Kate Cracknell reports
HCM Magazine
Research
New research into Type 2 diabetes and COVID-19 is establishing the risks across different age groups, enabling policymakers to design interventions more effectively
HCM Magazine
HCM magazine
The results were immediate. As well as a 30% increase in members, the improvement in the value of the offer led to a boost in staff morale
HCM magazine
From your very first workout, your photo goes on the wall and you work your way through the ranks. Do 50 workouts and you become a Warrior. Hit 1,000 and you’re a Legend
HCM magazine
Get your group fitness offering back on track faster in the face of ongoing restrictions, courtesy of Myzone’s tier-transcending digital experience
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier: Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Fitness First Middle East reveals plans to launch a low-cost brand

We have looked at the budget sector for a number of years
– George Flooks

Fitness First Middle East is to launch an entirely new budget chain for the region.

Speaking to local media, CEO George Flooks said the company had looked at the budget sector "for a number of years".

He added that the new, as-yet-unnamed brand would make its debut later this year.

A spokesperson for Fitness First Middle East told HCM the company would be revealing more details on the budget chain "in the coming weeks".

The news comes just days after the group announced plans for a "radical new direction" with a range of next-generation club concepts.

According to Flooks, the chain will open 10 new clubs – eight in the UAE and two in Bahrain – which look to cater to a "growing demand for holistic fitness solutions" across the region.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness First Middle East is to launch an entirely new budget chain for the region.
HAF
imagesX/THUMB344811_740968_935524.jpg

News

US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time
The UK government is exploring whether incentivising people financially to take part in physical activity
The Budget announcement has left the UK's physical activity sector with "unanswered questions" and vowing
Chancellor Rishi Sunak has unveiled an additional £700m funding boost for sports and culture, as
The merger of two tech firms will result in the creation of a business software
3d Leisure has put the current lockdown to good use, by stepping in to help
Gympass
Gympass
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which
Gyms and leisure centres in Scotland are set to open on 26 April, provided that
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands
People placing increased emphasis on their physical fitness, the advances made in digital fitness and
A new guide looks to offer local level practitioners and commissioners – as well as
What are the effects on public health of gyms and leisure centres being shut during
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report,
Safe Space Lockers
Safe Space Lockers
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will
The re-opening of gyms in Wales has been pushed back by the country's First Minister
The physical and mental health of women in the UK has been put under unprecedented
Excess body fat and obesity are likely to have contributed to more deaths in England
The financial performance of health club operator SATS in the last quarter of 2020 was
fibodo Limited
fibodo Limited
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic
FIBO has announced that its Chinese event next month will be held as a hybrid
Placing gyms and leisure centres at the front of the queue for reopening would be
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 11,803
HCM Magazine
Reopening
We need to recognise that people are more than just a bunch of medical conditions and ensure we understand the individual’s motivation for taking part
HCM Magazine
Promotion
Gympass has been busy innovating and forging powerful partnerships. We find out more
HCM Magazine
Promotion
Creating spaces where exercisers feel both safe and inspired to return to the gym is vital, says James Anderson
HCM Magazine
Marketing
The aggregator market is developing, diversifying and changing in response to market demand. We talk to suppliers and operators about their collaborations
HCM Magazine
Sponsored
Technogym’s Live and On-Demand solution is transformational for its clients
HCM Magazine
COVID-19
The health and fitness sector knows the vital role it plays in boosting immunity in the face of COVID-19. Now there’s another opportunity to be an essential service: helping people recover from the virus. Kate Cracknell reports
HCM Magazine
Research
New research into Type 2 diabetes and COVID-19 is establishing the risks across different age groups, enabling policymakers to design interventions more effectively
HCM Magazine
HCM magazine
The results were immediate. As well as a 30% increase in members, the improvement in the value of the offer led to a boost in staff morale
HCM magazine
From your very first workout, your photo goes on the wall and you work your way through the ranks. Do 50 workouts and you become a Warrior. Hit 1,000 and you’re a Legend
HCM magazine
Get your group fitness offering back on track faster in the face of ongoing restrictions, courtesy of Myzone’s tier-transcending digital experience
HCM magazine
HCM People

Vern Hill

Founder, Carifit
Our free online membership, Carifit 4 All, was designed to help mothers get back into fitness and is now listed in the Royal College of GP’s Clinical Lifestyle Toolkit
HCM magazine
Before the first lockdown we’d just kicked off an international research project, so we absolutely see Gymbox going global
HCM magazine
HCM People

Dame Sarah Storey

Active Travel Commissioner, Sheffield City Region
Connected and continuous infrastructure ensure journeys via active modes no longer have to suffer the usual delay and inconvenience
HCM magazine
In addition to championing the health benefits of activity, the sector must now start to emphasise its power to drive the economy if we are to gain the policy support we need
HCM magazine
We still have capital to expand – partly thanks to the government’s COVID-19 support, as it meant we didn’t lose too much cash
HCM magazine
Although extensions to the UK government’s rent moratorium have continued so far, when the end comes, it will represent a cliff edge. Unless agreements can be struck with landlords, or the government intervenes, some operators could be liable for a year or more of back rent, which could be catastrophic, as Kath Hudson reports
HCM magazine
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier: Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
Les Mills