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Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Fitness First Middle East reveals plans to launch a low-cost brand

We have looked at the budget sector for a number of years
– George Flooks

Fitness First Middle East is to launch an entirely new budget chain for the region.

Speaking to local media, CEO George Flooks said the company had looked at the budget sector "for a number of years".

He added that the new, as-yet-unnamed brand would make its debut later this year.

A spokesperson for Fitness First Middle East told HCM the company would be revealing more details on the budget chain "in the coming weeks".

The news comes just days after the group announced plans for a "radical new direction" with a range of next-generation club concepts.

According to Flooks, the chain will open 10 new clubs – eight in the UAE and two in Bahrain – which look to cater to a "growing demand for holistic fitness solutions" across the region.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness First Middle East is to launch an entirely new budget chain for the region.
HAF
imagesX/THUMB344811_740968_935524.jpg
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Latest News
The physical and mental health of women in the UK has been put under unprecedented ...
Latest News
Excess body fat and obesity are likely to have contributed to more deaths in England ...
Latest News
The financial performance of health club operator SATS in the last quarter of 2020 was ...
Latest News
FIBO has announced that its Chinese event next month will be held as a hybrid ...
HCM Magazine
Interview
It speaks volumes that the very first time we went for Investors in People, we came out with a gold rating. Our culture is very important to us
HCM Magazine
Supplier showcase
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
HCM Magazine
Editor's letter
There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported
HCM Magazine
When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
HCM People
Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
HCM magazine
Resistance training is just as beneficial for women over the age of 50 as it is for men, according to a new study from the University of New South Wales
HCM magazine
Our membership process is intentional and deliberate to ensure our community is diverse in background, profession and thought
HCM magazine
HCM People

Kate Little / Paula Harris

Kate Little & Paula Harris; regional retail managers, Everyone Active
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Member feedback software
AskNicely: Member feedback software
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Fitness First Middle East reveals plans to launch a low-cost brand

We have looked at the budget sector for a number of years
– George Flooks

Fitness First Middle East is to launch an entirely new budget chain for the region.

Speaking to local media, CEO George Flooks said the company had looked at the budget sector "for a number of years".

He added that the new, as-yet-unnamed brand would make its debut later this year.

A spokesperson for Fitness First Middle East told HCM the company would be revealing more details on the budget chain "in the coming weeks".

The news comes just days after the group announced plans for a "radical new direction" with a range of next-generation club concepts.

According to Flooks, the chain will open 10 new clubs – eight in the UAE and two in Bahrain – which look to cater to a "growing demand for holistic fitness solutions" across the region.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness First Middle East is to launch an entirely new budget chain for the region.
HAF
imagesX/THUMB344811_740968_935524.jpg

News

Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report,
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will
The re-opening of gyms in Wales has been pushed back by the country's First Minister
The physical and mental health of women in the UK has been put under unprecedented
Excess body fat and obesity are likely to have contributed to more deaths in England
Safe Space Lockers
Safe Space Lockers
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
The financial performance of health club operator SATS in the last quarter of 2020 was
FIBO has announced that its Chinese event next month will be held as a hybrid
Placing gyms and leisure centres at the front of the queue for reopening would be
Data published today (17 February) shows that for every 100,000 visits to UK gyms and
People aged 40 living with Type 2 diabetes face a "disproportionately increased risk of dying
Barbara den Bak, Tom Moos, and Clare Stobart have been announced as speakers for ukactive's
MyZone Group Ltd
MyZone Group Ltd
Red light therapy equipment supplier, Red Light Rising has partnered with Aidan Robinson of ITRM
PureGym expects lockdowns to last "until at least 31 March" – and that it will
Construction work has been completed on the £29m Sports Park project in Colchester. The new
Spanish capital Madrid has been hailed as an example of a city which understands the
ukactive has published six 'policy calls', which it says are crucial in order to help
An area north of Sheffield City Centre in the UK is to be designed as
Europe’s largest fitness chain, Basic-Fit, has secured a €150m bridge facility, which it says will
Miha Bodytec GmbH
Miha Bodytec GmbH
Heading into 2021, storytelling will be a key trend among fitness content creators and connected
The Cabinet Office has chosen leisure operator GLL as the "face" of England's COVID-secure physical
Virgin Active investors are understood to be preparing a £60m+ funding injection into the fitness
fibodo Limited
fibodo Limited
1 - 20 of 11,792
HCM Magazine
Interview
It speaks volumes that the very first time we went for Investors in People, we came out with a gold rating. Our culture is very important to us
HCM Magazine
Supplier showcase
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
HCM Magazine
Editor's letter
There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported
HCM Magazine
When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
HCM People
Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
HCM magazine
Resistance training is just as beneficial for women over the age of 50 as it is for men, according to a new study from the University of New South Wales
HCM magazine
Our membership process is intentional and deliberate to ensure our community is diverse in background, profession and thought
HCM magazine
HCM People

Kate Little / Paula Harris

Kate Little & Paula Harris; regional retail managers, Everyone Active
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
HCM magazine
Tracking consumers’ sentiment in relation to lockdowns gives valuable insights into members’ priorities. Leisure-net surveyed the first two UK lockdowns and is currently working on the third. Dave Monkhouse reports on results from the lockdown 2 survey
HCM magazine
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
HCM magazine
HCM People

Adam Tranter

Founder, #Bike is Best and Cycling Marketing Board
If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
HCM magazine
More than 1,700 industry professionals from 47 different countries joined the virtual Retention Convention recently, making it one of the sector’s largest online events of the year
HCM magazine
The RISE programme will give people the physical literacy and a nurtured baseline of confidence to encourage them into other forms of exercise in gyms and leisure centres
HCM magazine
Stephen Tharrett, co-founder, ClubIntel
HCM magazine
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Member feedback software
AskNicely: Member feedback software
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Octane Fitness: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Property & Tenders
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces